Monday, 16 September 2013

MEDIA THE ULTIMATE AGENT OF CHANGE FOR PREVAILING OF HEALTHIER, HAPPIER SOCIETY - SELF REGULATIONS, STREAM LINING MEDIA FOR ACHIEVING DESIRED RESULTS




REVISED      SUGGESTIONS FOR MUCH NEEDED
“MEDIA REGULATIONS”
WITHOUT CLAMP DOWN OF “FREEDOM OF PRESS” FOR ESTABLISHING ABSOLUTE CONFIDENCE & RESPECT IN THE FOURTH ESTATE OF THE SYSTEM IN ALL SECTIONS OF PEOPLE IN THE COUNTRY BY ENSURING PREVAILING OF NON BIASED, RATIONAL & RESPONSIBLE PRESENTATION OF NEWS BY ALL PRINT & ELECTRONIC MEDIA THUS MAKING ALL THE PUBLIC GOVERNANCE SYSTEMS I.E POLITICAL, BUREAUCRATIC & JUDICIARY FUNCTION PROPERLY  THROUGH STRENGTHENING OF DEMOCRATIC STRUCTURES AT ALL TIMES; ALSO FOR BRINGING THE DESIRED POSITIVE SOCIAL CHANGE IN THE COUNTRY BY INCULCATING THE VALUES, MORALES, ETHICS & SOCIAL RESPONSIBILITIES & SOCIAL OBLIGATIONS IN EVERY PERSON IN THE COUNTRY BY CREATING NECESSARY AWARENESS THROUGH MEDIA; ALSO REGULATING THE SOCIAL MEDIA WITHOUT INTERFERING “FREEDOM OF EXPRESSION” OF INDIVIDUALS FOR ENSURING RESPONSIBLE BEHAVIOUR OF USERS BY MANDATORY DECLARATION OF DETAILS OF ALL USER ID’S BY EVERY CITIZEN WITH ID PROOF TO ENSURE SAFETY & SECULAR HARMONY IN THE COUNTRY; ALSO ENACTING CHECKS & BALANCES FOR BRINGING ABSOLUTE TRANSPARENCY IN MEDIA SYSTEM FOR ENSURING NO SCOPE EXISTS FOR MIS-USE OF “FREEDOM OF PRESS” BY ANY SECTION OF MEDIA IN ANY MANNER; ALSO COMPLETE BAN OF MEDIA TRAILS ON VARIOUS ISSUES; ALSO ENSURING NEWS PRESENTED BY MEDIA IS ABSOLUTELY LEGITIMATELY & RESPONSIBLY SOURCED AUTHENTIC FACTUAL & TRUTHFUL, FULL INFORMATION AT ALL TIMES, ALL MEASURES ON IMPLEMENTATION  COMPEL THE  POSITIVE CHANGE & CORRECTION IN
SOCIO-ECONOMIC-POLITICAL-CULTURAL DYNAMICS
OF THE COUNTRY FOR FORMATION OF BETTER SOCIETY, CREATING MEANS FOR UNIFORM INCLUSIVE GROWTH
OF ALL SECTIONS IN THE COUNTRY, AS MEDIA BEING A HIGHLY INFLUENTIAL AGENT OF SOCIAL CHANGE
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PRADEEP KUMAR KUNCHE



1)   INTRODUCTION

2)   NEED FOR BASIC TRAINING ON THE HUMAN VALUES AND HIERARCHY RESPECT FOR THE MEDIA REPORTERS ESPECIALLY FOR THE YOUNG JOURNALISTS; NEED FOR PROVIDING TRAINING ON BASIC SUBJECTS OF LAW & ORDER AND SOCIAL SYSTEM AND SYSTEM OF GOVERNANCE AND POLITICAL PARTY SYSTEMS ETC ETC FOR ALL GENERAL REPORTS; FOR BUSINESS REPORTERS EXCLUSIVELY ON BUSINESS MATTERS, TAXATION, BANKING, ETC AND FOR INVESTIGATIVE JOURNALISM ON THE METHODS OF INVESTIGATION ETC ETC

3)   NEED FOR INCULCATION OF DISCIPLINE AMONG THE JOURNALISTS ESPECIALLY THE YOUNG JOURNALISTS, ALSO NEED FOR MAINTENANCE OF GOOD BEHAVIOUR BY THE JOURNALISTS LIKE NOT CHEWING THE PAN OR SMOKING ETC IN THE PUBLIC PLACES

4)   NEED FOR HAVING FIXED  NUMBER OF MEDIA PERSONS TO TAKE THE BITE, REPORT ON ANY REGULAR EVENTS ON ANY MATTER LIKE ELECTED REPRESENTATIVES, MINISTERS OR THE BUREAUCRATS MEDIA BRIEFINGS/BITES, WHICH INCLUDE NATIONAL MEDIA AND REGIONAL MEDIA MEMBERS IN LIMITED MEMBERS ON ROTATION BASES TO TAKE THE BITES AND THEN PROVIDE FEED TO ALL THE CHANNELS FOR UTILISATION OF THE FEED BY ALL OTHER MEDIA AS MOST OF THE QUESTIONS ARE UNIFORM AFTER SOME QUESTIONS, IN CASE THE MORE QUESTIONS ON THE ANSWERS GIVEN BY THE CONCERNED THEY SHOULD TEXT IT O THE UNIFORM REPRESENTATIVE OF ALL THE MEDIA

5)   NEED FOR MAKING IT MANDATORY THAT ONLY COLLECTIVE & SELECTIVE  INTERVIEWS AS DECIDED BY BEA I.E BROADCAST EDITORS ASSOCIATION FOR INTERVIEWING ANY INDIVIDUAL RESPONSIBLE PERSON IN THE GOVERNMENT WHETHER ELECTED REPRESENTATIVE OR BUREAUCRATS OR ANY OTHER INDIVIDUAL AND PRESENT THE INTERVIEW LIVE/ RECORDED BY ALL CHANNELS AT THEIR CHOICE AND ARE COMPLETELY BARRED TO TAKE INDIVIDUAL INTERVIEWS

6)   NEED FOR USE OF DIFFERENT MEDIA CHANNELS ON CATEGORY WISE SUBJECTS AND ALSO ON THE LOCATIONS AND BRINGING THE LACUNAS IN THE SYSTEM IN PUBLIC TO CREATE POSITIVE PRESSURE ON GOVERNMENT TO RECTIFY THE ISSUES, THEY SHOULD NOT FALL ON ONE INDIVIDUAL ISSUE; ALL THE MEDIA SHOULD CHECK THOROUGHLY THE ISSUES BEFORE BEING TELECAST

7)   NEED FOR RESPONSIBLE REPORTING WHEN REPORTING THE PUBLIC ISSUES, NEED TO DO LOT OF RESEARCH BEFORE AIRING THE ISSUE

8)   NEED FOR ADOPTION OF ETHICAL SOURCING OF THE DATA IN A LEGITIMATE, OFFICIAL MANNER, VERIFICATION OF INFORMATION RECEIVED INFORMALLY FROM ANY PERSON

9)   NEED FOR FIXING THE DATE AND TIME OF RECORD OF THE SHOT/ CLIP / BITE WHEN AIRING

10)                NEED FOR MANDATORY UNIFORM MAINTENANCE OF MINIMUM STRENGTH OF JOURNALIST BY EACH MEDIA ORGANISATION AND MANDATORY DEPLOYMENT OF 70 % OF THEIR JOURNALIST IN THE RURAL AREAS

11)                NEED FOR MAINTENANCE OF GENDER EQUALITY IN THE MEDIA BY ALL MEDIA ORGANISATIONS

12)                NEED FOR UNIFORM SALARY FOR ALL THE MEDIA PERSONS OF SAME EXPERIENCE AND SAME QUALIFICATIONS ANY WHERE IN INDIA

13)                NEED FOR PERIODIC TRAINING OF JOURNALISTS AT DIFFERENT LEVELS ON ETHICAL BEHAVIOUR AND REPORTING TECHNIQUES ON DIFFERENT MATTERS

14)                NEED FOR MANDATORY MAINTENANCE OF DECENT UNIFORM TRADITIONAL DRESS CODE BY ALL THE JOURNALISTS BOTH BY THE ELECTRONIC MEDIA AND THE PRINT BY BOTH GENDERS, TO SET AN EXAMPLE FOR THE VIEWERS ESPECIALLY YOUTH, MANDATORY PATRONAGE OF “KHADI, HAND MADE TO ENCOURAGE THE VILLAGE./SMALL SCALE TRADITIONAL WEAVERS

15)                NEED FOR REVEALING & CONFIRMATION OF THE SOURCE OF INFORMATION TO THE EDITORS BY THE REPORTERS AND THE SOURCE SHOULD BE RECORDED BY THE EDITOR IN VOICE, PRINT FORM OR E-MAIL FORM, STORED FOR  30 YEARS



16)                NEED FOR COMPLETE BAN OF JOURNALISTS ENTERING / ENGAGING / INITIATING IN MEDIA ORGANISATION REVENUE EARNING THROUGH ASKING FOR ADVERTISEMENTS ETC ETC; ONLY SEPARATE MARKING EMPLOYEES SHOULD BE RECRUITED / HIRED TO GET BUSINESS REVENUES FOR THE MEDIA ORGANISATIONS; NOT EVEN TELEPHONE CALL FOR APPOINTMENT WITH GOVERNMENT OR PRIVATE INDIVIDUALS OR ORGANISATIONS SHOULD BE REQUESTED/ASKED BY JOURNALISTS.

17)                NEED FOR FIXING RESPONSIBILITY FOR WRONG REPORTING OR IMPROPER REPORTING OR BIAS REPORTING WITH RIGOROUS PUNISHMENTS FOR BOTH THE REPORTERS AS WELL AS EDITORS WHICH SHOULD BE AUDITED BY SOCIAL AUDIT TEAMS

18)                NEED FOR CANCELLATION OF LICENCE OF JOURNALISTS AND LIFE LONG BAN FOR THE JOURNALISTS WHO ARE INDULGING IN TAKING FAVOURS FROM THE GOVERNMENTS, POLITICIANS AND BUREAUCRATS AS WELL AS PRIVATE ORGANISATIONS IN THE NAME OF RECOMMENDING BUSINESSMEN FOR CONTRACTS / WORKS IN THE COVER OF JOURNALISTIC COVER OF PUBLIC RELATIONSHIP WITH THEM WITH THE BUREAUCRATS AS WELL AS ELECTED REPRESENTATIVES IN THE GOVERNMENT FOR TRANSFER AND POSTING OF OFFICIALS.

19)                NEED FOR CREATION OF SEPARATE MEDIA COURTS FOR TRAILS THE MEDIA PERSONS LIKE THE COURT MARSHALL IN THE CASE OF ARMED FORCES THERE SHOULD BE MEDIA COURT MARSHALL COMPRISING OF SENIOR JOURNALISTS AND EDITORS FOR ALL IRREGULARITIES OF MEDIA PERSONS VIOLATING THE STIPULATED ETHICAL RULES OF MEDIA

20)                NEED FOR TRANSFER OF JOURNALISTS FROM ONE DISTRICT TO THE OTHER DISTRICT/ PLACE EVERY TWO YEARS IN ORDER TO ENSUE THAT THE JOURNALISTS ARE NOT BECOME CLOSE TO THE SOME LOCAL LEADERS TO BE HAND IN GLOVE TO OPERATE IN THOSE AREAS; THE POSTINGS SHOULD FOLLOW NEWS I.E NORTH EAST WEST AND SOUTH INTERCHANGING THE DIRECTIONS  OF DISTRICT POSTINGS FOR REPORTING EVERY TWO YEARS

21)                NEED FOR REGULATION OF AIRING OF MOVIE GOSSIPS AND MOVIE PROMOTIONAL IN THE NEWS CHANNELS

22)                NEED FOR REGULATION OF AIRING OF THE CRICKET NEWS ELABORATELY IN THE NEWS CHANNELS EXCEPT AS THE NEWS IN THE SPORT FOR A WHILE.

22 A) NEED FOR PERFORMING INVESTIGATIVE JOURNALISM BY MEDIA ON INCOME AND EXPENDITURE, WEALTH, ASSETS OF SO CALLED CELEBRITIES BOTH FILM, MUSIC AND ENTERTAINMENT, SPORTS ESPECIALLY THE CRICKETERS AND BRING IT TO PUBLIC SO THAT IT SETS THE CELEBRITIES TO BE TAX CONSCIOUS AND IT WILL SET EXAMPLE FOR MANY SO CALLED FANS OF THESE CELEBRITIES; NEED FOR COMPLETE BAN OF PROMOTING ANY MALE/FEMALE SENSATION LIKE I WILL BECOME NUDE OR SHOWING SKIN TO ATTRACT MORE VIEWERS AND GET UN NECESSARY PUBLICITY TO SUCH PEOPLE AND MAKING THEM CELEBRITIES OVERNIGHT.

23)                NEED FOR COMPLETE BAN OF AIRING OF THE FASHION SHOWS & OTHER ENTERTAINMENT NEWS IN THE NEWS CHANNELS

24)                NEED FOR BANNING CHASING OF MEDIA PERSONS FOR NEWS

24-A) NEED FOR PROTECTING THE IDENTITY OF GIRL VICTIMS BY THE MEDIA EVEN IN CASE OF CAUGHT IN THE PROSTITUTION CASES ALSO NOT TO SHOW FOOTAGES/LIVE TELECAST IN NEWS IF WOMEN PROTESTERS ARE DRAGGED BY POLICE WOMEN, MEDIA SHOULD BE MORE SENSITIVE.


25)                NEED FOR COMPLETE BAN OF INTERVIEWING THE ACCUSED IN THE POLICE STATION / COURT / JAIL PREMISES OR ON THE TRANSIT MOVE IN VEHICLES AND WHILE THE ACCUSED UNDERGOING THE TRIAL WITHOUT BAIL/ ON BAIL TILL THE TRAIL IS COMPLETED

26)                NEED FOR FIXING THE GUIDELINES FOR AIRING THE ADVERTISEMENTS, AND CONSTITUTION OF AN ADVERTISEMENTS CENSOR BOARD SHOULD BE CONSTITUTED AND  COMPLETE BAN OF ANY KIND OF DIRECT OR INDIRECT ADVERTISEMENTS DEGRADING THE WOMEN/ OBJECTIFICATION OF WOMEN, PROMOTING THE ALCOHOLS AND ALSO THE TOBACCO; NEED FOR COMPLETE BAN OF PROMOTION OF ADVERTISEMENTS OF MAGIC CURE/ UN CERTIFIED HEALTH CARE PRODUCTS







27)                ALSO FIXING THE UNIFORM FIXED TIME FOR AIRING THE ADVERTISEMENTS ALL THE CHANNELS AT ALL TIME BOTH NATIONAL & REGIONAL NEWS CHANNELS AND OTHER ENTERTAINMENT CHANNELS; THE TARIFF SHOULD BE UNIFORM FOR ALL  NATIONAL CANNELS AND ALSO ONE SET OF TARIFF FOR ALL REGIONAL CHANNELS; ALSO NEED FOR UNIFORM CONTRACT GUIDELINES, AGREEMENTS FOR ALL THE CHANNELS FOR ENTERING THE COMMERCIAL AGREEMENTS FOR ADVERTISEMENTS, UNIFORM RATE FOR ALL THE MEDIA; ALSO NEED FOR MAKING IT MANDATORY THAT UNIFORM SOCIAL MESSAGES BY ALL CHANNELS AT THE SAME TIME DURING THE COMMERCIAL BREAKS; ALSO NEED FOR AIRING THE SOCIAL SERVICE AND GOOD BEHAVIOUR PROGRAMMES ON THE CHANNELS AND NEWS PAPERS MANDATORILY ON EVERY DAY AT PRIME TIME BY ALL MEDIA CHANNELS AT SAME TIME

28)                NEED FOR UNIFORM TAX STRICTURE FOR ALL THE MEDIA ORGANISATIONS MUCH LESS THAN THE OTHER CORPORATE AND THE SHOULD HAVE FIXED UNIFORM LIMITS FOR ADMINISTRATIVE AS WELL PROMOTIONAL ADVERTISEMENTS OF THEIR OWN; AND ALSO THE TAX STRUCTURE SHOULD BE IN SUCH A MANNER THE MORE THE TRP RATING THE MORE THE TAX SLAB

29)                NEED FOR FIXING  DIVISION OF THE TIME I.E THE 30 MINUTES OR ONE HOUR REGULAR NEWS AS AND WHEN THEY PRESENT NEWS BULLETINS COVERING ALL ISSUES AND ALL SECTORS LIKE POLITICAL, ECONOMY & BUSINESS, SOCIAL, HEALTH CARE, EDUCATION, SPORTS ETC. SHOULD MANDATORILY COVER HEALTHCARE AND ITS TIPS (50 % TIME IN ANY SINGLE NEWS BULLETIN FOR SOCIAL AWARENESS, OBLIGATION, SOCIAL BETTERMENT, 7% FOR POLITICAL, 8% FOR GOVERNMENT 20% FOR BRINGING LACUNAS AND FIXING, 5% FOR BUSINESS, 5% SPORTS (4.5% NON CRICKET, 0.5% CRICKET), 5 % ENTERTAINMENT (4.5% NON FILM BASED TRADITIONAL MUSIC AND DANCES, 0.5% FILM NEWS IF THE FILMS ARE OF NON COMMERCIAL)) AND ALL MEDIA SHOULD FOLLOW THE SAME SEQUENCE OF PRESENTATION AND ALSO SAME TIME SLOT FOR EACH SECTION OF NEWS WITH THE SAME 30 MINUTES; THIS WILL ENABLE THAT EVERY ONE WILL WATCH THE  HEALTH CARE MESSAGES EVERY TIME WHICH MAY SPREAD AWARENESS AND ALSO BRING CHANGE IN THEIR HABIT’S OVER A PERIOD OF TIME.

30)                NEED FOR RESTRICTING THE AIRING OF POLITICAL NEWS THAT SOME LEADERS FROM THE STATE GOVERNMENT OR CENTRAL GOVERNMENT OR SOME STATE LEVEL LEADERS OR NATIONAL LEVEL LEADERS INAUGURATING A PAN SHOP OR A LOCAL LEVEL ISSUES, OR PARTICIPATING IN THE CAMPAIGN OF THE LOCAL ELECTIONS OR PARTICIPATING IN ANY ELECTION CAMPAIGN OF THAT BY ELECTION OR REGION; OR SOME GOVERNMENT PROGRAMME WHICH IS LOCALLY RELATED; HOW COME SUCH NEWS SHOWING FOR HOURS IN MEDIA HELP THE MILLIONS OF PEOPLE; MEDIA IF WISHED CAN GIVE A SMALL NOTE OR A SCROLL THAT SO AND SO GOT DONE THIS; ALSO COMPETE BAN OF SHOWING POLITICAL PADAYATRAS NEWS? ON MINUTE TO MINUTE BASES AND UP DATES; IF THE LEADER OR THEIR PARTY WISHES TO PROPAGANDA THEY CAN GIVE LITTLE PRIVATE ADVERTISEMENTS IN THE MEDIA??

31)                NEED FOR MAKING IT MANDATORY THAT REGIONAL LANGUAGE  CHANNELS FOCUS MORE ON THE REGIONAL ISSUES I.E THE STATE / LANGUAGE SPECKING TERRITORY ONLY (ALL OTHER REGIONS /OTHER STATES ISSUES COMES IN THE NATIONAL NEWS) AND THE LATER NATIONAL ISSUES AND INTERNATIONAL ISSUES. THE RATIO OF TIME PERIOD OF AIRING THE REGIONAL, NATIONAL AND INTERNATIONAL SHOULD BE IN THE 70:20:10 AS FAR AS POLITICAL AND SOCIAL AND GOVERNANCE ISSUES ARE CONCERNED

32)                NEED FOR AIRING THE NATIONAL NEWS CHANNELS IN REGIONAL LANGUAGES TRANSLATION SCROLLING FOR BETTER UNDERSTANDING OF THE NATIONAL CHANNELS BY ALL SECTIONS OF THE PEOPLE, ALSO IT HELPS IN GETTING LARGE OPINIONS IN CASE OF ANY OPINION POLL AS THE TRANSCRIPTS IN REGIONAL LANGUAGE HELP TO DO SO O GET LARGER BASE ON NATIONAL ISSUES; ALSO IT HELPS IN LEARNING THE ENGLISH LANGUAGE APPROPRIATELY OVER A PERIOD OF TIME

33)                NEED FOR AIRING THE OPINION OF THE VIEWERS IN THE NATIONAL CHANNELS THROUGH TIE UP WITH ALL REGIONAL CHANNELS AND PUT THE OPINION QUESTION Y/N IN ALL THE REGIONAL CHANNELS IN THE REGIONAL LANGUAGE AND CLUB UP ALL THE OPINIONS AND AIR IN THE NATIONAL CHANNELS; ALSO ALL THE REGIONAL CHANNELS SHOULD PUT ONE SINGLE RATIONAL QUESTION OF THE DAY OR FEW RATIONAL QUESTIONS OF THE DAY ON ALL THE MEDIA CHANNELS UNIFORMLY AND OBTAIN THE OPINION OF VIEWERS OF ALL CHANNELS; NEED FOR MAKING TELECOM OPERATORS PROVIDE 1000 SMS FREE PER YEAR FOR NEWS OPINION POLLS

34)                NEED FOR COMPLETE BAN OF MEDIA TRAILS, PEOPLE / EXPERTS/ PANELLISTS IN MEDIA SHOULD BE ALLOWED ONLY TO EXPRESS THEIR VIEWS ONLY AND TAKING POSITIONS ON THE CASES IN MEDIA TRAIL SHOULD BE COMPLETELY BANNED AS IT MAY LEAD TO INFLUENCE INDIRECTLY THE TRAIL PROCESS

35)                NEED FOR MANDATORY MAINTENANCE OF WEBSITE BY ALL MEDIA ORGANISATIONS BOTH PRINT & ELECTRONIC MEDIA, NEED FOR PUTTING THE DETAILS OF THE JOURNALISTS/ REPORTS AREA WISE AND THEIR PHOTO AND CONTACT DETAILS,  ALSO FOR PUTTING ON THE WEBSITE THE MONTHLY DETAILS OF THE CHANNEL/ PRINT MEDIA AND ALSO THE MONTHLY REVENUES EARNED BY EACH NEWS AGENCY IN DETAILED BIFURCATION ON THE NET

36)                NEED FOR MANDATORY DISPLAY OF NEWS GUIDE WITH FULL DETAILS OF THE SOCIAL AWARENESS PROGRAMMES TIMINGS ON THE WEB SITE

37)                NEED FOR MANDATORY CARRYING & DISPLAY OF THE ID CARD BY JOURNALISTS AND IN CASE OF INVESTIGATIVE JOURNALISM ALSO NEED TO SHOW THEIR CARD WHILE GATHERING THE INFORMATION, ALL THE INFORMATION GATHERING SHOULD BE VIDEO RECORDED/ VOICE RECORDED AND IT SHOULD BE PRIOR OFFICIAL AUTHORISATION / INFORMATION TO VISIT ANY PLACE DO SO FROM THE EDITORS OF THE MEDIA ORGANISATION.

38)                NEED FOR KEEPING DETAILS OF AREA WISE JOURNALISTS AND THEIR  ID CARD NUMBERS AND CONTACT DETAILS IN THE NATIONAL, REGIONAL MEDIA JOURNALISTS ASSOCIATIONS; ALSO NEED FOR ONLINE VERIFICATION / SMS VERIFICATION OF THE IDENTITY OF THE JOURNALISTS BY ANY PUBLIC OR GOVERNMENT/ PRIVATE INSTITUTION ON VISITING THEM FOR ANY INFORMATION; CREATION OF DATA BANK OF JOURNALISTS AND PROVIDING UNIFORM NUMBER SERVICES FOR ALL JOURNALISTS OF A PARTICULAR PLACE
                                                                       
39)                NEED FOR MAKING IT MANDATORY FOR ALL JOURNALISTS TO INFORM THROUGH SMS/E-MAIL/WRITTEN FORM ABOUT TO THEIR VISIT TO ANY PARTICULAR PLACE FOR INFORMATION, UN INFORMED VISIT TO ANY PLACE SHOULD BE TREATED AS UN AUTHORISED AND SUCH JOURNALISTS PERFORMING SUCH UN AUTHORISED VISITS MORE THAN THREE TIMES SHOULD BE REMOVED FROM JOURNALISM FOR UN ETHICAL BEHAVIOUR
                                                                      
40)                NEED FOR CREATION OF CONTROLLING AUTHORITY FOR FREELANCE JOURNALISTS AND ALL FREELANCE JOURNALISTS ARE LIMITED FOR ONLY WRITING COLUMNS AND EXPRESSING THEIR OPINIONS AND SHOULD BE BARRED FROM PERFORMING INVESTIGATIVE JOURNALISM

41)                NEED FOR MINIMUM ELIGIBILITY CRITERIA FOR MEDIA ORGANISATIONS & JOURNALISTS TO CARRY OUT THE INVESTIGATIVE JOURNALISM

42)                NEED FOR RECORDING OF ALL THE TELEPHONE CONVERSATION DETAILS BY ALL JOURNALISTS THEMSELVES, MAKING IT MANDATORY THAT ALL JOURNALISTS USE ONLY ONE/ TWO PHONES WHICH WHERE SUPPLIED BY THE MANAGEMENT OF THE MEDIA, ALL THE INBOUND AND OUT BOUND CALLS SHOULD BE EXPLAINED TO THE CONCERNED EDITORS IN THEIR ORGANISATION IN WRITING ON WEEKLY BASES. ALSO THE DETAILS OF INBOUND AND OUT BOUND E-MAILS. EDITORS SHOULD KEEP THE RECORDS FOR OVER 30 YEARS.

43)                NEED FOR MANDATORY MAINTENANCE OF DAILY DAIRY BY ALL THE JOURNALISTS AND RECORD THEIR VISITS AND CONVERSATIONS AND SUBMIT TO THE MEDIA MANAGEMENTS ON WEEKLY BASES

44)                NEED FOR FIXING MINIMUM WOKING EXPERIENCE TO BECOME EDITOR OF ANY MEDIA ORIGINATION BOTH PRINT & ELECTRONIC MEDIA

45)                NEED FOR MANDATORY AUDIT OF THE ALL THE NEWS AGENCIES BY THE GOVERNMENT MEDIA AUDITORS FOR ENSURING MINIMUM STANDARDS ARE MAINTAINED AND FOR ENSUING THE LEGITIMATE SOURCING OF INPUTS BY THE MEDIA ORGANISATIONS
                                                                                     
46)                NEED FOR STRICTER REGULATIONS FOR THE USE OF SPY  CAMERAS BY THE JOURNALISTS AND STING OPERATIONS BY MEDIA ORGANISATION; ALSO MAKING IT A CRIMINAL OFFENCE TO USE SPY CAMERAS BY ANY INDIVIDUAL CITIZENS FOR MAKING NEWS AND PRESENTING TO MEDIA ORGANISATIONS ???
                                                                                                       
47)                NEED FOR MANDATORY MAINTENANCE  OF E-PAGES OR E-PROGRAMMES BY MEDIA ORGANISATIONS ABOUT THEIR DAILY PUBLISHED PAPERS OR DAILY PROGRAMMES AIRED

48)                NEED FOR CREATION & MAINTENANCE OF ACHIEVE E-LIBRARY BY ALL THE MEDIA ORGANISATIONS FOR THEIR INFORMATION PRESENTED IN THE NEWS PAPERS AND IN THE ELECTRONIC MEDIA FROM AT LEAST PAST 10 YEARS ONWARDS AND ALSO KEEP EVERY DAY PRINTED/AIRED INFORMATION; THIS UNIFIED MEDIA E- LIBRARY SHOULD BE ACCESSIBLE TO GENERAL PUBLIC; ALSO THE MEDIA ORGANISATIONS SHOULD MAINTAIN SEPARATE E- LIBRARY WITH ALL INPUT MATERIAL OF THE EDITORS OF THE ALREADY AIRED/PRINTED INFORMATION WHICH SHOULD BE ACCESSIBLE TO ALL THE JOURNALISTS OF ANY ORGANISATION ONLY 

49)                NEED FOR RTI APPLICABILITY FOR ALL NEWS CHANNELS AS FAR AS INFORMATION ON ANY ISSUE RAISED IN THE MEDIA, AS IT SHOULD BE THE DUTY & RESPONSIBILITY OF THE MEDIA TO REVEAL ITS INFORMATION, AS IT IS INVITING FROM THE PEOPLE TO SHARE THE INFORMATION THE SAME WAY IT ALSO SHOULD RECIPROCATE TO THE PEOPLE THROUGH RTI, ABOUT THE MEDIA ORGANISATION AND OTHER MATTERS OF PUBLIC IMPORTANCE
50)                NEED FOR DECLARATION OF ASSETS BY ALL PERSONS IN  MEDIA MANAGEMENT/OWNERSHIP & THE JOURNALISTS (BOTH EMPLOYED & FREELANCE) IN THE WEBSITE OF THE ORGANISATION & ASSOCIATIONS, NEED TO PROVIDE DETAILED EXPLANATION FOR THE RISE AND GROWTH OF ASSETS OF MEDIA MANAGEMENT, JOURNALIST & THEIR FAMILY MEMBERS FROM THE START OF THEIR CARRIER TO TILL A PARTICULAR DATE EVERY YEAR.
                                                       
51)                NEED FOR MANDATORY ONE/TWO HOUR NEWS BULLETINS DAILY TO PROVIDE UP DATES ON PREVIOUS ISSUES RAISED IN MEDIA AND THEIR FOLLOW UP ACTION BY THE GOVERNMENT/ PRIVATE ORGANISATION IN ESTABLISHING/ FIXING THE LACUNAS; AS SIMPLY RAISING THE ISSUE AND FORGETTING AFTER NEW ISSUES COMES WILL NOT SERVE THE PURPOSE; ALSO THE CASE IS SAME WITH PRINT MEDIA TO DEDICATE 10% OF THE SPACE FOR FOLLOW UP ACTION ON PREVIOUS ISSUES ON DAILY BASES.

52)                NEED FOR DOUBLE THE PUNISHMENTS THEN THE NORMAL INDIVIDUALS FOR ANY CRIMES OF WHAT SO EVER NATURE BY THE JOURNALISTS FAILED IN DISCHARGING THEIR DUTY AS A JOURNALIST
                                                                                                     
53)                NEED FOR ISSUE OF BIO-METRIC FINGER PRINT ID CARDS FOR ALL THE JOURNALISTS; INSTALLATION OF BIO METRIC READERS AT ALL GOVERNMENT OFFICES AND RESIDENCES OF TOP BUREAUCRATS AND ELECTED REPRESENTATIVES

54)                NEED FOR MANDATORY SUPPLY OF LATEST HIGH END STANDARD 3G/4G MOBILE PHONE AND LAPTOP/TABLET PC WITH KEYPAD TO ALL THE JOURNALISTS WITH UNLIMITED USAGE OF INTERNET UPLOAD & DOWNLOAD FACILITY BY ALL MEDIA ORGANISATIONS WITH CUG AMONG ALL JOURNALISTS OF ALL ORGANISATIONS; ALSO FOR ALL THOSE JOURNALISTS IN PRINT MEDIA SHOULD BE SUPPLIED WITH LATEST LASER JET PRINTERS AT THEIR HOME

55)                NEED FOR PROVIDING FREE CONVEYANCE TO ALL JOURNALISTS BY THE MEDIA ORGANISATIONS WHEN THEY ARE ON DUTY.

56)                NEED  FOR MANDATORY MAINTENANCE OF PANTRY/MINI SNACKS BAR FOR SELF PREPARATION OF COFFEE/TEA, AND PROVIDE CLEAN WATER AND SMALL EATS LIKE BISCUITS, FRUITS READY TO MAKE OAT MEALS, NUDELLS ETC IN EVERY OB VAN OF MEDIA BY THE MEDIA ORGANISATIONS AND ALSO IN EVERY VEHICLE USED TO TRANSPORT THE MEDIA PERSONS, ESPECIALLY JOURNALISTS

57)                NEED FOR EXTENDING THE FACILITY OF CONCESSIONAL CANTEENS LIKE MILITARY CANTEENS FOR ALL JOURNALISTS & EMPLOYEES OF MEDIA ORGANISATIONS FOR PROVISIONS AND OTHER NEEDS WITH LOCATION OF THESE CANTEENS IN EVERY DISTRICT AT THE DISTRICT/CITY HEADQUARTERS

58)                NEED TO PROVIDE 1% SEATS RESERVED FOR THE CHILDREN OF THE MEDIA ORGANISATIONS WITH FIRST PREFERENCE TO THE JOURNALISTS IN ALL THE CENTRAL GOVERNMENT SCHOOLS LIKE “KENDRIYA VIDLAYAS” AND ALSO ALL THE SCHOOLS RUN BY THE STATE GOVERNMENT AND 0.5% RESERVED IN PRIVATE SCHOOLS AND COLLAGES ON MERIT BASES AMONG THE CHILDREN APPLIED IN THIS CATEGORY

59)                NEED FOR ISSUE OF FAMILY HEALTH CARDS FOR JOURNALISTS AND EMPLOYEES OF MEDIA ORGANISATIONS

60)                NEED FOR ALLOCATION OF HOUSE PLOTS FOR ALL JOURNALISTS OF MINIMUM 10 YEARS OF WORKING EXPERIENCE

61)                NEED FOR FIXING THE RETIREMENT AGE FOR JOURNALISTS AS 65 YEARS OR 44 YEARS OF WORKING EXPERIENCE WHICHEVER IS FIRST APPLICABLE.

62)                NEED FOR CREATION OF PENSION FOR RETIRED JOURNALISTS AND FREE RAIL/ BUS TRAVEL OR CONCESSIONAL AIR TRAVEL FOR RETIRED JOURNALISTS; ALSO TO PROVIDE CGHS FOR ALL RETIRED JOURNALISTS & THEIR SPOUSE FOR  FREE MEDICINE.

63)                NEED FOR RESPONSIBLE SOURCING OF THE INFORMATION OFFICIALLY, OTHER WISE PEOPLE ARE OF THE OPINION THAT MEDIA CAN BRIBE THE SMALL TIME OFFICIALS SUCH AS THE DISPATCH CLERKS OR THE COMPUTER OPERATORS OR RECORD ASSISTANTS OR STENOS OR SOME SENIOR OFFICIALS EITHER SECRETLY GIVING ON THEIR OWN OR THROUGH SMALL BRIBING OF THE MEDIA ETC WHICH IS UN ETHICAL/ ILLEGAL?

64)                NEED FOR RESPONSIBLE PRESENTATION OF MEDIA ORGANISATIONS WITHOUT WASTING THE PRECIOUS TIME OF MEDIA AS WELL AS COMMON PEOPLE ON PETTY ISSUES UNNECESSARILY SENSATIONALISATION OF THE ISSUES AND CREATING HATE-RATE/ INDIRECTLY CAUSING PUBLIC DISTURBANCE THUS WASTING MILLIONS OF MAN-HOURS, FUEL, ELECTRICITY, MONEY ETC AND VIOLENCE IN SOME CASES ON SLIP OF TUNG BY SOME INDIVIDUALS ON SOME MATTERS; ALSO NEEDS TO SERIOUSLY FOLLOW UP AND EXPOSE ON HATEMONGERING IN CASE OF COMMUNAL ISSUES AND ALSO IF ANY THING RELATED  TO NATIONAL SECURITY.
  
65)                NEED FOR RATIONAL PRESENTATION OF NEWS BY THE MEDIA ORGANISATIONS- BEA & PMEA SHOULD TAKE STRICTER DECISION ON THEIR OWN IN THIS REGARD TO DO BETTER UTILISATION OF ENERGY OF JOURNALISTS FOR BETTERMENT OF SOCIETY

66)                NEED FOR MANDATORY CONDUCT OF DEBATES AND DISCUSSIONS IN THE UNIVERSITIES AND COLLAGES AND ALSO IN PUBLIC PLACES EVERY WEEK BY THE MEDIA ORGANISATIONS TO CREATE AWARENESS ON VARIOUS ISSUES AND ALSO BETTER UNDERSTANDING OF ISSUES OF GOVERNANCE AND ALSO GETTING THE FEED BACK DIRECTLY FROM LARGE SECTION OF PEOPLE ON VARIOUS MATTERS INCLUDING GOVERNMENT POLICIES

67)                NEED FOR PROVIDING MEDIA ORGANISATION OWNERSHIP WITH THE AUTHORITY FOR ETHICAL HACKING OF THEIR EMPLOYEES/ JOURNALISTS WORKING IN THEIR ORGANISATION ON SUSPECTS THROUGH WRITTEN PERMISSION FROM THE APEX AUTHORITIES / AUTHORITIES IN THE ORGANISATION.

68)                NEED FOR CREATION OF SOCIAL AUDIT TEAM COMPRISING OF PEOPLES REPRESENTATIVES, RETIRED JUDGES AS WELL AS NGOS AND RETIRED PUBLIC SERVANTS AT VARIOUS LEVELS TO AUDIT THE MEDIA REPORTS ON THE PRINT AND ELECTRONIC MEDIA TO DETERMINE WHETHER THEY ARE BIASED/ DONE FAVOURITISM TO ANY INDIVIDUAL STORY

69)                NEED FOR LIFE TIME BAN OF CORRUPT CHARGES / EXTORTION CHARGES ON ANY JOURNALISTS AND CONFISCATION OF ASSETS OF THE JOURNALISTS

70)                NEED FOR BANNING THE MEDIA OWNERS ENTERING THE POLITICS/ BEING THE POLITICAL REPRESENTATIVES AS ALONG AS THEY AND THERE IMMEDIATE FAMILY MEMBERS HOLDING THE MAJOR SHARE IN THE MEDIA COMPANIES, THERE SHOULD BE COMPLETE BAN ON THE INDIVIDUAL POLITICS TO HOLD ANY SHARE IN ANY MEDIA GROUP COMPANIES
                                                                                                
71)                NEED FOR COMPLETE BAN OF CLAIMING THAT EXCLUSIVELY OF ANY MEDIA INTERVIEW OF ANY PUBLIC FUNCTIONARY/ ELECTED REPRESENTATIVE OR BUREAUCRAT ON THE SO & SO CHANNEL???
                                                                                                  
72)                NEED FOR COMPLETE BAN OF PERSONS IN GOVERNMENT/ ELECTED REPRESENTATIVES GIVING EXCLUSIVE INTERVIEWS TO ANY MEDIA WHETHER THE MATTERS RELATED TO GOVERNMENT/ CONSTITUENCY OR ON ANY INDIVIDUAL ALLEGATIONS

73)                NEED FOR MANDATORY GATHERING OF FULL FACTUAL INFORMATION, ONLY AFTER EXTENSIVE SCRUTINY BEFORE AIRING ANY ISSUE; NEED TO SUBMIT THE DETAILS TO BEA/PMEA FOR USE OF THE DATA OF INVESTIGATION BY THAT MEDIA FOR PROVIDING APPROVAL FOR OTHER MEDIA ORGANISATIONS TO PRESENT TO THE THEIR VIEWERS/READERS.

74)                NEED FOR COMPLETE BAN OF SHOWING THE FEMALES IN VULGAR POSITIONS OR SEMI NAKED, OR LITTLE BLURRING OF THE NUDE PICTURES; ALSO CHASING THE FEMALES IN CASE OF CAUGHT IN ANY CRIME, ESPECIALLY THE PROSTITUTION, NEED FOR COMPLETE EXPOSURE OF THE MALE & PIMIS IN THE CASES OF PROSTITUTION/ FLUSH TRADE

75)                NEED FOR COMPLETE BAN OF SHOWING THE ACCIDENT CASES AND OTHER DEATH CASES IN THE VIDEO OR PHOTO FROM IN ANY ELECTRONIC OR PRINT MEDIA; COMPLETE BAN OF AIRING AS BREAKING NEWS SOME ACCIDENT/CRIME IN SOME REMOTE PLACE IN THE GLOBE AS NATIONAL NEWS EVEN THOUGH THERE OF NO RELEVANCE TO THE ACCIDENT TO OUR COUNTRY- THEY MAY PRESENT IN THE INTERNATIONAL NEWS THAT SO AND SO HAPPENED IN SO AND SO COUNTRY
                                                                                                  
76)                ALSO COMPLETE BAN ON EXCLUSIVE CRIME RELATED NEWS AS IT ONLY SPOILING THE YOUTH WITH GIVING DIRECTIONS HOW TO PERFORM CRIME RATHER THAN EDUCATING THEM TO BE CAUTIOUS.

77)                NEED FOR CHANGING THE TERM OF “BREAKING NEWS” AS “LATEST NEWS UP DATES” AS IT LATERALLY CREATING PANIC AMONG THE PEOPLE WHO ARE WATCHING THE NEWS CHANNELS  FOR NOTHING BIG NEWS????????
 
78)                NEED FOR SPECIAL GUIDELINES FOR MEDIA FOR REPORTING IN ANY CASES OF TERROR OR NATURAL CALAMITY
                                                                             
79)                NEED FOR ONLY MAKING THE OFFICIAL AUTHORISED REPRESENTATIVES OF ANY POLITICAL PARTY ONLY AS A PANELLIST ON ANY SHOW AND OTHER PANELLISTS’ FROM THE SOCIAL GROUPS SHOULD BE THROUGH VOTING BY THE PEOPLE THROUGH THE SMS/ TWEET/ SOCIAL MEDIA IN A DEMOCRATIC WAY AND SHOULD NOT BE THE PREROGATIVE OF EDITORS/NEWS PRESENTERS TO CALL XYZ TO THE NEWS DEBATES EXCEPTIONAL IN SPECIALISED NEWS LIKE ARMED FORCES , ONLY THOSE RETIRED ARMED FORCE PEOPLE ETC

80)                NEED FOR MEDIA TO ACT LIKE ELECTION MONITORING OBSERVERS DURING ALL ELECTIONS ESPECIALLY PARLIAMENT AND LOK SABHA BY FORMING TWO/THREE JOURNALISTS AS ONE TRAM AND FOLLOWING EACH AND EVERY MAJOR POLITICAL PARTY AND FEW INDEPENDENT TEAMS FOR MONITORING OVER ALL OBSERVERS IN THE CONSTITUENCY TO ENSURE THE CANDIDATES IN FRAY FOLLOW THE ELECTION CODE STRICTLY TO ENSURE FAIR AND FREE ELECTIONS HAPPENS , ALSO TO EDUCATE VOTERS TO COME AND VOTE TO CHOOSE THE RIGHT CANDIDATE

81)                NED FOR CONDUCT GROUP DISCUSSIONS/ DEBATES BY CANDIDATES IN FRAY EVERY DAY EVENING IN THE VILLAGE/WARD AND MANDAL/BLOCK HEAD QUARTERS WITH FIXED TIME FOR EVERY CANDIDATE TO EXPRESS THEIR VIEWS ABOUT WHAT THEY WISH TO DO FOR THE VILLAGE AND HOW THEY ARE GOING TO ACHIEVE THEM TO CREATE AWARENESS TO THE LOCAL PUBLIC TO CHOOSE RIGHT CANDIDATE; ALSO TO AIR MANDATORILY BY ALL ELECTRONIC MEDIA AT THE SAME TIME IN THE REGIONAL CHANNELS REGARDING THE CONSTITUENCY WISE DISCUSSIONS WITH ALL MAJOR POLITICAL PARTY CANDIDATES IN FRAY TO BE VIEWED BY AL PEOPLE 

82)                NEED FOR COMPLETE BAN OF MEDIA DISCUSSIONS ONCE THE ELECTION CAMPAIGN ENDS; ALSO COMPLETE BAN OF PROJECTIONS / ANALYSIS WITH FIGURES OF SUCCESS OF ANY PARTY TILL ALL PHASES OF POLLS ENDS

83)                NEED FOR COMPLETE BAN OF PAID NEWS AND PROVIDING EXCLUSIVE INTERVIEWS OF SOME CANDIDATES IN FRAY OR SOME POLITICAL PARTIES MORE TIME SOME POLITICAL PARTIES LESS TIME

84)                NEED FOR CREATION OF MEDIA CENSORSHIP AUTHORITY FOR MONITORING/ CENSORING PRINT & ELECTRONIC MEDIA BOTH NEWS AND ENTERTAINMENT CHANNELS?????


85)                NEED FOR MANDATORY PERFORMANCE AUDIT OF THE GOVERNMENTS AND ELECTED REPRESENTATIVES ONCE IN THREE MONTHS AFTER FIRST SIX MONTHS MORATORIUM TO ENSURE THAT ALL ELECTED REPRESENTATIVES AND GOVERNMENTS WILL DO THEIR DUTY

86)                NEED FOR MEDIA TO DO ANALYSIS OF WEALTH / INCOME OF EACH AND EVERY ELECTED REPRESENTATIVE FROM GRAM PANCHAYAT TO THE PARLIAMENT ONCE IN YEAR AND PRESENT IT THE PEOPLE OF THE TERRITORY; ALSO THE CASE SHOULD BE SAME FOR ALL THE SENIOR BUREAUCRATS IN THE DISTRICTS, STATE AND CENTRAL GOVERNMENT, PSU’S.; ALSO ALL MAJOR POLITICAL PARTY  OFFICE BEARERS FROM DISTRICT LEVEL ONWARDS 

87)                NEED FOR CREATION OF MEDIA OMBUDSMAN FOR COMPLAINTS ON THE MEDIA FOR EXTORTION/ EXCESSES

88)                NEED FOR PROVIDING THE GPRS ENABLED VEHICLES, GPRS ENABLED MOBILE PHONES FOR ALL THE JOURNALISTS TO TRACK THEIR MOVEMENTS BY MEDIA HOUSES AND ALSO TO UNIFY THE MEDIA ORGANISATION JOURNALISTS LIKE 108 EMERGENCY VEHICLE OR RADIO CABS TO BE GUIDED TO REACH THE SPOT AT THE EARLIEST BY THE NEAREST VEHICLE OF WHICH EVER MEDIA ORGANISATION VEHICLE

89)                NEED FOR CREATION OF TOLL FREE NUMBER FOR MEDIA GRIEVANCES RECORDING; ALSO A TOLL FREE NUMBER TO CALL THE MEDIA IN DISTRESS SITUATIONS

90)                NEED FOR LIFE BAN FOR MEDIA PERSONS ENGAGED IN SMOKING, BOOZING IN PUBLIC PLACES AND WHO ARE INVOLVED IN PROSTITUTION/ BIO-GAMY/ EXTRA MATRIMONIAL AFFAIRS / DOWRY CASES/ SEXUAL ASSAULT/ HARASSMENT CASE OR DOMESTIC VIOLENCE CASES / CHILD LABOUR AT HOME CASES ETC ?????????

91)                NEED FOR MANDATORY ADDRESSING OF COMMON PEOPLE IN THE WORDS AS BROTHER, SISTER, MOTHER, FATHER, GRAND PAA / GRAND MOTHER ETC BY THE JOURNALISTS WHILE INTERVIEWING THE COMMON PUBLIC FOR INCULCATING UNIVERSAL BROTHER HOOD

91 A) NEED FOR  ENSURING INCULCATION OF POSITIVE THINKING IN EVERY JOURNALIST BY SUPPLYING THE JOURNALISTS WITH BOOKS / PRESENTATIONS ON SELF IMPROVEMENT LIKE “THE POWER OF SUB CONSCIOUS MIND”, BODY LANGUAGE DECODING, AND LEADERSHIP PRINCIPLES.

92)                NEED FOR APPROPRIATE REGULATION OF THE  FAST GROWING SOCIAL MEDIA FOR ENSURING SAFETY AND SECURITY AND SOCIAL AND COMMUNAL HARMONY PREVAIL BY MAKING IT MANDATORY THAT EVERY INDIVIDUAL USER OF THE INTERNET EITHER ON THE COMPUTER SYSTEM OF MOBILES HAVING ACCOUNTS / ID ON ANY OF THE SOCIAL NETWORKING SITES/ E-MAILS SHOULD MANDATORILY SUBMIT THE AFFIDAVIT OF THEIR DETAILS OF  FULL NAME, ADDRESS AND CONTACT NUMBER/S AND ANY GOVERNMENT ISSUED ID CARD LIKE VOTER ID/ PASSPORT/ RATION CARD TO THE APPROPRIATE AUTHORITY FOR ESTABLISHING ONLY GENUINE USERS WILL PREVAIL AND ALSO FOR ENSURING EVERY INTERNET SOCIAL MEDIA USER BEHAVES RESPONSIBLY WITHOUT ANY SCOPE FOR SPREADING CANARDS OR CREATING PANIC AND CAUSING VIOLENCE IN ANY FORM.

92 A) NEED FOR BANNING THE MISLEADING ADVERTISEMENTS IN SOCIAL MEDIA FOR ONLINE DATING AND SEX SITES WITH ADVERTISEMENTS IN THE NAME OF “SINGLE WOMEN” LOOKING FOR PEOPLE LIKE YOU ETC ETC,

93)                NEED FOR SPREADING THE AWARENESS FOR INFUSING THE HUMAN VALUES AND SOCIAL RESPONSIBILITIES AND SOCIAL OBLIGATIONS IN THE COMMON PEOPLE FOR EXTENDING HELP TO OTHER IN NEEDY TIME; ALSO TO MAKE THE SYSTEM CLEAN.
                                                                                                                
94)                NEED FOR CREATION OF POSITIVE CONSTRUCTIVE ROLE BY THE ENTIRE MEDIA ORGANISATION FOR BRINGING THE POSITIVE CHANGE IN THE PEOPLE OF ALL SECTIONS IN THE COUNTRY; AS OF NOW MOSTLY MEDIA IS USING ITS ENERGY TO FAULT FINDING AND ALSO ONLY TO PROMOTE THE BUSINESS ESTABLISHMENTS AND THE SO CALLED CELEBRITIES  AND TARGETING MOSTLY THE URBAN VIEWERS ONLY TO SPEND THEIR MONIES BY SHOWING/PROMOTING THE LUXURY WHEN OVER 75 % OF THE POPULATION I.E OVER 100 MILLION POPULATIONS ARE STRUGGLING TO SURVIVE (BPL. LOW INCOME GROUP AND LOW MIDDLE INCOME GROUP) RATHER THAN SOWING WAYS AND MEANS TO ACHIEVE BETTER LIVING AND EDUCATING ALL SECTIONS ESPECIALLY THE YOUTH AND THE RURAL POPULATION ON THEIR RIGHTS, BETTER MEANS TO EARN LIVELY HOOD, AND THE YOUTH IN THE URBAN POPULATION HOW THE FOOD IS COMING TO THEIR PLATE, THE HARDSHIPS OF THE FRAMERS, THE INFRASTRUCTURE, MANUFACTURING  ETC

95)                NEED FOR COMPLETE BAN OF SCROLLING OF THE MESSAGES, NEWS, ADVERTISEMENTS DURING THE READING OF THE NEWS REGARDING SOCIAL AWARENESS AND OTHER SOCIAL OBLIGATION ADVERTISEMENTS AND AIRING OF DETAILED PROGRAMMES AFTER THE NEWS BULLETIN FOR ALL DAILY SPECIAL PROGRAMMES ON DIFFERENT SECTORS OF SOCIAL AWARENESS LIKE AGRICULTURE, HEALTH CARE, INNOVATION, SELF EMPLOYMENT, MANUFACTURING, CULTURE & TRADITION ETC; ALSO THERE SHOULD NOT BE ANY ADVERTISEMENT COMMERCIAL BREAKS DURING THE AIRING OF SOCIAL AWARENESS PROGRAMMES.

96)                CONCLUSION

1)         INTRODUCTION

It is fact and an open truth that the media especially the electronic media plays a greater influence in the society for the behaviour of the large section of the people, in fact media has the power to make the system work in its righteous way by constantly educating the people and bring out the lacunas and also exposing the corruption in the system and also inculcating the values and morals and social responsibilities and social obligations among various sections of the people; but very unfortunately in the recent past most of the media become commercial and the values, ethics and morals are only on the guideline papers and the editors association of both print and electronic media on are only mere paper tigers as self regulation literally failed to prevent media from commercialisation from service orientated-ness, and the governments are more or less does not dare to take appropriate necessary steps in regulating the media not because they cannot do but because to respect the fourth estate and freedom of press and also partly might be because of the fear that some of the media become united and create a panic and unrest situation in the country through their own ways of selective, pick and choose wordings of the government/ senior elected representatives and degrade the respect towards the ruling political party; also most of the people are of the impression that the recent cases of  allegations of extortion is only the tip of an ice berg, some of the media journalists are like the invisible dictators, whatever they feel should happen and others who do not come their terms are being exposed for nothing and try to defame and some damage to them in whichever from they can; also most of the educated people are of the impression that the media acting as the chief judges in pre determining the outcome of cases by doing media trails, and they try to dominate their own views and call some panellists who are regular & routine, some of them are truly intellectuals, but the fact is  most of those panellists in most of the channels are fixed in their mind set and rationality is very meagre in their views & arguments and most of them are biased, also most of the electronic media editors appears to be biased as whenever some political leaders are expressing their frank opinion/view on any issues in the right perspective which is the contrary to the pre fixed view of the news presenters then they will immediately cut the mike/ make shift to the other panellist to ensure the view of the political leaders are not being heard fully,???????. But most people wonder that how come anyone can decide on any topic just in half an hour show matters of importance of state/ national?????, of which when seriously discussing there are  short commercial break which will affect the flow and thought process as concentration is being disturbed????????????  Also it is a fact that only the private channel viewership is less than 30 % of the total population, mostly by the urban population?????????? Especially the youth??????? But still they will tell through their poll survey that the entire country is seeking like this and like that, especially the national news channels which were viewed by people who are well versed with English and of which only few will respond to the questions and then how come such short sample be the opinion of the entire country, do the people responded to the question represent all sections of the country at least all income groups ??????; do media has the authority to curtail the individual freedom of expression of the citizens?????????, when someone just expresses their views  which may not be good to some section but most of them are realities in some perspective then media creates un necessary pressure by instigating the people which leads to a hater-ate for the individual and also demands the apology or sacking of the elected representative/political representative??????????; how far these acts of media are justifiable; telling the truth and expressing ones views need to take the permission of media editors???????????? Also most of the people are doubtful that when the judiciary itself is coming forward for the “judiciary accountability bill” then still media wants only           “self regulation” why???????? Are media editors and the journalists are above the judiciary of the country?????????, do the media all editors and all journalists who preaches to the people on morality are really have the moral authority, do all are like saints and behave judiciously without any bias/wises; most of the people are the impression that some of them are regularly hand in glove with elected representatives in fixing the deals and also acting as agents of business men and also act as favouritism and bias towards some people??????? If the same things are continued in future than whatever some fear the corrupt has for media for exposal and also the common people who still hold the respect for the media and the fourth estate will vanish soon, then it is next to impossible to change the system and control the crime?????????? Also everyone should knew and also all media persons should introspect has it is following the true spirit of the cordial principles of broadcast code followed Internationally as per their inner conscious?????? like
·        To ensure the objective presentation of news and fair and unbiased comment
·        To promote the advancement of education and culture
·        To raise and maintain high standards of decency and decorum in all programmes
·        To provide programmes for the young which, by variety and content, will inculcate the principles of good citizenship
·         To promote communal harmony, religious tolerance and international understanding
·         To treat controversial public issues in an impartial and dispassionate manner
·         To respect human rights and dignity  
Also as we all knew from our common experience that if we hear any good news we feel happy and energetic,  similarly if we hear any sad news we feel unhappy and uneasy irrespective of whether the sad news related to self or family members or friends or relatives or even if it related to any anonymous persons or un known persons  whether near to our place or far away from our place we really feel depressed for sometime it may a moment or long depending upon the proximity of the person/s; the repeated hearing of sad news will make us sick as the feelings are registered in the sub conscious mind constantly sending the negative signals to the brain and it effects the normal health, the normal behavioural attitude making them to move in a negative path un knowingly, as a result various disorders are occurring in human beings leading to reduced intelligence, reduced common sense, reduced humanity, increased laziness/callousness, look for shortcuts resulting in corrupted behaviour,  increased criminal mentality, reduced work up to by the individual than the normal output, all leading to the un happiness and un rest as a result increase of violence and other terror activities and the cycle goes on and on.  All this is happing for long due to the media as if we watch a TV or read a news paper everyday in the morning, majority of the peoples day starts reading or hearing the sad news or negative news, the the day itself stars with negative feeling ???????????;the day ends by watching the news programs then it is the same case, in these circumstances the negative elements which were force fed in the sub conscious mind in the night before sleep is being visible or known again in the morning??????????????; as most of the media is only to bring the negative in the system in their 24/7 news in electronic media and also the case is almost same with print media, but major print media is somewhat better than the electronic media. All this can be mainly attributed to the non self assessment by media in the protective cover of “freedom of press”, and also due to over pampering by the so called political class; all sorts of projecting the negative in a larger way may not be intentional to the media to do so, also some of the media may not be aware of these interlinked issues due to the negative presentation of news, also most of the media was caught in the trap of media competition and easy to make the news with less efforts, expenditure and more viewership to sustain in the media competition???????? (As it a fact that construction of a building takes several years but the demolition it takes only few minutes or days???????????) As such before such irreparable stage occurs collapsing the entire systems in the country, it is high time there should total revamping of the media system in the country with uniform fixed guidelines in the win-win for the people, media for establishing better society; the revamping regulations should be in such a manner that it will not curtail the media’s freedom of press, freedom of speech or freedom of expression, but only thing is to fix the existing lacunas in the media system and also the measures to better utilize the media energizes by synchronizing & synergising  the media energies towards creating a better society by creating a conductive, cooperative atmosphere among the media organisations without getting caught in the TRP ratings trap and completion by providing appropriate necessary support from the government side like reduced taxation for media, more frinz benefits for the journalists etc in the process of creating more confidence & respect among the people towards media and better reach to the people and also  for better redressel of the grievances of the people through media help and also to create a watch on the entire government machinery for better function for fear for expose by media and always keep the machinery  alert, thus creating better society through the powerful & influential medium of communication i.e. the media in creating the awareness among the general public their social responsibilities and social obligations for creating a better society. So this document covers various angles of media role in the socio-economic-political- cultural dynamics of the country.

2) NEED FOR BASIC TRAINING ON THE HUMAN VALUES AND HIERARCHY RESPECT FOR THE MEDIA REPORTERS ESPECIALLY FOR THE YOUNG JOURNALISTS; NEED FOR PROVIDING TRAINING ON BASIC SUBJECTS OF LAW & ORDER AND SOCIAL SYSTEM AND SYSTEM OF GOVERNANCE AND POLITICAL PARTY SYSTEMS ETC ETC FOR ALL GENERAL REPORTERS; FOR BUSINESS REPORTERS EXCLUSIVELY ON BUSINESS MATTERS, TAXATION, BANKING, ETC AND FOR INVESTIGATIVE JOURNALISM ON THE METHODS OF INVESTIGATION ETC ETC

It is indeed a very high time that all the journalist especially the young budding journalists need to be trained properly in the reporting system from the college education itself; also all the journalists need to undergo at least one year apparent-ship before start reporting to the media; also all the journalists should be thought of basic respect for the elders in the society; just because scribe/mike in the hand most of the young journalists address even the senior-most bureaucrats & politicians by singular words addressing them by name and without any basic respect for them individually or for the position, as these bureaucrats & elected representatives might have invested huge time & energy in reaching the level and also certainly by default has to do the public service otherwise their very existence will not be there; we are living in India and the adoption of western culture by addressing the seniors is not acceptable to many sections of people in the country as they have great respect for the leadership, eldership and the positions as our country being a traditional country which all the people has respect for the elders and the hierarchy. Also it should be more ideal to make it mandatory that all the journalist are provided practical knowledge about the basic function of various systems in the country for all the reporters, for specific business reporters on the business matters, banking, taxation, share market, etc etc; for all the investigative journalists on the investigative methods and for all crime reporters on the law & order and basic sections of the law and powers and duties of the hierarchy in the law enforcing agencies etc

3)             NEED FOR INCULCATION OF DISCIPLINE AMONG THE JOURNALISTS ESPECIALLY THE YOUNG JOURNALISTS, ALSO NEED FOR MAINTENANCE OF GOOD BEHAVIOUR BY THE JOURNALISTS LIKE NOT CHEWING THE PAN OR SMOKING ETC IN THE PUBLIC PLACES

Also it is an open secret that majority of the young journalists lack disciple in the behaviour as far as reporting is concerned, they even does not have basic respect for the systems; starting from the parking of the vehicles, to the smoking in the public places and also at the venues of reporting at the government offices and political party offices and other reporting places; also some of them are chewing the tobacco/pan and spitting on the roads and in the public places; also very sadly some of the female journalist openly in the public smoke shaming the culture and tradition (if any individual has habit’s it is their personal they have full freedom to behave as they like in their private life, but when in public places carrying respect for the profession should strictly follow the rules of good conduct and behaviour ?????????) and also some of the young journalists their gestures and personal behaviour literally degrading the tradition and customs is at at the lowest point; also some of the young male journalists do not have respect for female journalists and are engaged in passing lurid comments among the male journalists in the public about the female journalists; also some of the journalists are heavy drunkards and even on duty also consume alcohol and visit the places for news?????????; also some of the young reports for any traffic violations will thought and adopt to get way with the media identity card/ media vehicle pass?????, all these need to be addressed and the journalist class should command at most respect from all sections of the society and should be like role models for other people especially the younger generation, which is possible through proper training and inculcation of discipline in them.






4)             NEED FOR HAVING FIXED  NUMBER OF MEDIA PERSONS TO TAKE THE BITE, REPORT ON ANY REGULAR EVENTS ON ANY MATTER LIKE ELECTED REPRESENTATIVES, MINISTERS OR THE BUREAUCRATS MEDIA BRIEFINGS/BITES, WHICH INCLUDE NATIONAL MEDIA AND REGIONAL MEDIA MEMBERS IN LIMITED MEMBERS ON ROTATION BASES TO TAKE THE BITES AND THEN PROVIDE FEED TO ALL THE CHANNELS FOR UTILISATION OF THE FEED BY ALL OTHER MEDIA AS MOST OF THE QUESTIONS ARE UNIFORM, IN CASE MORE QUESTIONS ON THE ANSWERS GIVEN BY THE CONCERNED, THEN THEY SHOULD TEXT IT TO THE UNITED REPRESENTATIVE OF ALL THE MEDIA

Also it should be ideal that all media both print and electronic media should have a fixed uniform guidelines for organisation; there should be set of reports chosen on rotation among the national as well as regional media journalists to take the news bites for the electronic media and also there might be few representatives from the print media; this will certainly make a disciplined and organised way of reporting rather than pulling, pushing and all reporters jumping on the same news bite for few minutes and also wasting the precious time and money and also wasting the valuable energies of the journalists which can be better utilised for other social reporting and focus on many social issues and also useful in correcting the system; so all the bureaucratic, political and government reporting should have select few number of reports representing the entire national, regional electronic and print media; in case any sub questions/ queries to be asked on the reply then the other channels journalist in the office should text message the representatives, the representatives keep on rotating from each channel from time to time. This will certainly be useful in the larger interest of the media that the service to the society by bringing the facts and transparency in the system.

5)              NEED FOR MAKING IT MANDATORY THAT ONLY COLLECTIVE & SELECTIVE  INTERVIEWS AS DECIDED BY BEA I.E BROADCAST EDITORS ASSOCIATION FOR INTERVIEWING ANY INDIVIDUAL RESPONSIBLE PERSON IN THE GOVERNMENT WHETHER ELECTED REPRESENTATIVE OR BUREAUCRATS OR ANY OTHER INDIVIDUAL AND PRESENT THE INTERVIEW LIVE/ RECORDED BY ALL CHANNELS AT THEIR CHOICE AND ARE COMPLETELY BARRED TO TAKE INDIVIDUAL INTERVIEWS

Also  it is very necessary and ideal to take the collective interview of any individual person in the government whether he/she is an elected representative or the bureaucrat or any individual or a political party representative or any NGO representative by the media editors or news presenters only on the information from the BEA/PMEA, as it is waste of time for the officials / elected representatives or other persons repeating almost the same matter in every interview for hours together and the precisious time of both the media as well as the individual person in the government is being wasted?????????; this time can be utilised for better work for the betterment of the country by both journalists as well as government representatives????????; for this the editors/ news presenters can be on video conference to have better questioning of the individual persons in the government with few representative or one or two representatives for entire media can do the video conference facility?????????. This process will certainly be useful in better output from the individual as he/ she can take more time for the same interview and more factual answers can be extracted from the interview rather than dividing the time for few minutes to each  channel for n-number of channels???????????.

6)             NEED FOR USE OF DIFFERENT MEDIA CHANNELS ON CATEGORY WISE SUBJECTS AND ALSO ON THE LOCATIONS AND BRINGING THE LACUNAS IN THE SYSTEM IN PUBLIC TO CREATE POSITIVE PRESSURE ON GOVERNMENT TO RECTIFY THE ISSUES, THEY SHOULD NOT FALL ON ONE INDIVIDUAL ISSUE; ALL THE MEDIA SHOULD CHECK THOROUGHLY THE ISSUES BEFORE BEING TELECAST

Also it should be most ideal that all the media channels especially the regional channels and regional print media should be divided into different groups based on different subjects like contracts, government works, health care, on the manufacturing and production, excise & beverages, entertainment industry, on the child rights and child abuse prevention, atrocities against women, welfare hostels, welfare schemes implementation, trafficking & flush trade, child labour etc etc and these teams should act on different locations evenly distributed in urban and rural areas and gather the information to make the system clean; by this method more information can be gathered and which can enable the compulsions on the government to act on fixing the lacunas in that areas as well as set right the system in the larger interest and also the corruption can be reduced to a great extent.

7)             NEED FOR RESPONSIBLE REPORTING WHEN REPORTING THE PUBLIC ISSUES, NEED TO DO LOT OF RESEARCH BEFORE AIRING THE ISSUE

Also it should be made mandatory that there should be fixed uniform guidelines for public reporting, especially during any possessions, darnas, or any sad incidence or accident or natural calamity or or during any attack by terror or Maoists etc all the journalists and the editors should follow the guidelines strictly; the guidelines certainly ensure protection of the the law and order and should not instigate/panic the common citizens through their reporting pattern????????, also it should not sensationalization of the issues?????; need to adopt the policy of keeping positive pressure on the government and executive for better delivery of the system and law & order enforcement; must always keep in mind that overnight systems will not change and simply indirectly helping some sections in the society to get un necessary provocation because of media reporting should always be cautious and in such cases the editors should stop broadcasting such issues immediately. Also before airing need to do lot of R&D for any issues related to religion / particular organisation/ individual etc

8)             NEED FOR ADOPTION OF ETHICAL SOURCING OF THE DATA IN A LEGITIMATE, OFFICIAL MANNER, VERIFICATION OF INFORMATION RECEIVED INFORMALLY FROM ANY PERSON

Also it should be made mandatory that all the reporting in both print and electronic media the source should be very authentic and ethical and official only; the investigative journalist can receive inputs from informal sources but they should utilise the informal information for gathering the formal information in a legitimate official manner and only on obtaining the formal information they should present that particular news in the print or electronic media. Just receiving some anonymous information, or informal information and then airing it without verification and then doing reverse engineering to obtain the correct information, after few days for what so ever reason the matters aired get vanishing is very unfortunate and in no way this kind of presentation of news can help in building better system, except creating unrest and panic and sometimes violence?????? Also useful for some select few????????? This is necessary as media the fourth estate itself souring information illegitimately then how come people behave legitimately????????

9)             NEED FOR FIXING THE DATE AND TIME OF RECORD OF THE SHOT/ CLIP / BITE WHEN AIRING IT

Also it should be made mandatory that all the electronic media should mandatorily fix the date and time of recoding of the bite/ feed embedded on the film and when it is telecasted repeatedly on the same day or during some other time later, then they should  ensure the time and date of the feed shown clearly; this measure is necessary to remove un necessary confusion among the viewers as some old feed is shown repeatedly by some of the media sections just to create hate / public unrest on the government in action on some issues of same nature, even though the old issues are rectified in due course of time???????????

10)    NEED FOR MANDATORY UNIFORM MAINTENANCE OF MINIMUM STRENGTH OF JOURNALIST BY EACH MEDIA ORGANISATION AND MANDATORY DEPLOYMENT OF 70 % OF THEIR JOURNALIST IN THE RURAL AREAS

Also it should be made mandatory that each media both electronic and print should have fixed minimum number of journalist in their official pay role as employees and also should fix the territorial boundaries for the print and electronic media based on the number of journalists; also it should be made that only the strength of employees determine the coverage of the news otherwise that media should mandatorily mention the source of the data/ information when written / presented to the people this will certainly make the local news papers/tabloids behave ethically, as most of the small news papers and tablet news papers and magazines just doing the cut edit and add little spice and paste job, completely lacking the originality???????; also it should be made mandatory that all the national & regional media both print and electronic should mandatorily deploy 70 % of their total strength of journalists / reporters in the rural areas evenly spread in the entire territory i.e. the district/s, state/s; this will certainly bring the desired change in the system because of the news was evenly distributed as per the rural and urban population and their will a grater scope for the development of the rural areas in an accelerated manner as more focus on rural areas will make the system alert not only in the urban areas but also in rural areas as most of the invisible corruption exists in the rural India done by the village feudal lords and the urban elite?????????? and also the systems will be corrected appropriately; also this makes the urban people especially the youth to much know about the rural areas and their issues and make them to thought for resolving the rural issues and work in the direction betterment of the society, for this some media organisations can be formed as a cooperative consortium to cover the entire state.

11)    NEED FOR MAINTENANCE OF GENDER EQUALITY IN THE MEDIA BY ALL MEDIA ORGANISATIONS

Also it should be made mandatory that all the media both print and electronic media should maintain the gender equality; from the journalist education itself 50 % of the seats in the journalism should be reserved for the females; this measure of maintenance of gender equality by the media will set an example for others in the system both government and private organisations and establishments to maintain the gender equality; this will certainly boost the image of the media towards respecting the female gender; it will certainly give more moral authority for the media to demand the gender quality in the country in the entire system as the media got it shown an example; also the media should train its journalists especially the young male journalists towards gender sensitisation in the work place as well in the outdoors with the same fraternity of other media organisation female staff as well as common public in addressing them with due respect for the female gender.

12)    NEED FOR UNIFORM SALARY FOR ALL THE MEDIA PERSONS OF SAME EXPERIENCE AND SAME QUALIFICATIONS ANY WHERE IN INDIA

Also it should be made mandatory that all the journalists should have a fixed uniform salary based on their education qualification and experience (media organisations can provide extra pay as bonus based on the performance of the journalists above overall average not exceeding 25% of total pay at any level) and there should be fixed standard procedure for the promotion in all the media organisations; also there should be fixed pay for the free lance journalists in all media organisation when they utilise the services of free lance journalists; also there should be mandatory inclusion of all castes and religions in each media organisation to ensure proportionate representation as per castes and income groups in the country covering all regions in the state  for the regional channels, and all the states for the national channels. This method will certainly yield the better results in the society as the best output will be delivered by the journalists as everyone belong to to a particular region , caste, religion, income group will know better about the dynamics in their respective areas; also the fixed uniform guidelines for the promotion in all media organisations will certainly lead to reduction of favouritism and nepotism and bias in the media organisations as mostly dominated by the caste / region of the media owner/ top management belongs should be eliminated to the maximum extent; without making this correction in the media organisations asking the elected representatives to correct the system is moral less and may not yield the desired results????; as favouritism, bias, nepotism and also spoil system of administration is prevailing in most of the media organisations.





13)    NEED FOR PERIODIC TRAINING OF JOURNALISTS AT DIFFERENT LEVELS ON ETHICAL BEHAVIOUR AND REPORTING TECHNIQUES ON DIFFERENT MATTERS

Also it should be most ideal to provide periodic training for all the journalists of different years of experience on different subjects by the senior journalists and also on the latest technologies and usage and methods of investigative journalism etc etc

14)    NEED FOR MANDATORY MAINTENANCE OF DECENT UNIFORM TRADITIONAL DRESS CODE BY ALL THE JOURNALISTS BOTH BY THE ELECTRONIC MEDIA AND THE PRINT BY BOTH GENDERS, TO SET AN EXAMPLE FOR THE VIEWERS ESPECIALLY YOUTH, MANDATORY PATRONAGE OF “KHADI, HAND MADE TO ENCOURAGE THE VILLAGE./SMALL SCALE TRADITIONAL WEAVERS

Also it should be made mandatory that all the journalists irrespective of gender should wear traditional dress or decent dress code, especially all the female journalists should be made mandatorily wear the traditional dress to set example for many other young females in the country. Also it should be made mandatory that all the media journalists and news presenters should wear the  traditional khadi / handloom/ handmade clothes (at least thrice in a week) and clearly convey to the viewers in the news channels the dress material was sourced from the khadi/ handloom made of so and so weavers etc and stitched by local tailor, this will certainly improve the sales of the handloom and khadi products especially when the female news presenters wear them; this will be really a great help that media can do for the millions of traditional handloom weavers and also helpful for local tailors and also the women self help groups (SHG) to make such dresses to encourage the families to earn some money for the betterment of their family.

15)    NEED FOR REVEALING & CONFIRMATION OF THE SOURCE OF INFORMATION TO THE EDITORS BY THE REPORTERS AND THE SOURCE SHOULD BE RECORDED BY THE EDITOR IN VOICE, PRINT FORM OR E-MAIL FORM, STORED FOR  30 YEARS

Also it should be made mandatory that all the journalists should reveal the source to the editors of their respective organisation in writing by hard copy or through the e-mail or through phone by voice recording. This will certainly lead to ethical practice of the journalists; the editors should keep the documents for at least 30 years about the source of information and should be shared with the law enforcement agencies as and when required based on the situation and need in criminal and corruption cases to bring the culprits to justice.

16)      NEED FOR COMPLETE BAN OF JOURNALISTS ENTERING / ENGAGING / INITIATING IN MEDIA ORGANISATION REVENUE EARNING THROUGH ASKING FOR ADVERTISEMENTS ETC ETC; ONLY SEPARATE MARKING EMPLOYEES SHOULD BE RECRUITED / HIRED TO GET BUSINESS REVENUES FOR THE MEDIA ORGANISATIONS; NOT EVEN TELEPHONE CALL FOR APPOINTMENT WITH GOVERNMENT OR PRIVATE INDIVIDUALS OR ORGANISATIONS SHOULD BE REQUESTED/ASKED BY JOURNALISTS.

Also it should be made mandatory that the journalist whether working or freelance should be barred from entering the business of revenue earnings for the organisations or fixing deals with companies for advertisements and other programme promotion of the business establishments etc etc,; all media organisation should mandatorily maintain the marking persons either on employment bases or on contract bases to be in the revenue earning for the media organisations through the advertisements. Also all the journalists and editors should be barred from either talking/engaged directly or indirectly with the business establishments for their revenue earnings and also completely barred from fixing the meetings for their marking staff with the business establishments; in case of violation they should be barred from practicing as journalist. This will certainly make a healthy environment as most of the journalist will concentrate on the information and issues rather than making money for the organisation as well as self, it will certainly create a healthy atmosphere for media journalism as the private deals with business establishments are more transparent. Also it should be made there should be uniform guidelines for all the media organisations as far as the advertisement contracts are concerned and also the rate should be fixed in different categories of media organisations, i.e. local for only up to district, regional/state and national media, having three different types of tariffs and also sub categories based on viewer ship / readership in actual as per the total circulation / subscriptions in the cable/set top boxes and not on the viewership of individual news bulletins as far as electronic media is concerned.





17)    NEED FOR FIXING RESPONSIBILITY FOR WRONG REPORTING OR IMPROPER REPORTING OR BIAS REPORTING WITH RIGOROUS PUNISHMENTS FOR BOTH THE REPORTERS AS WELL AS EDITORS WHICH SHOULD BE AUDITED BY SOCIAL AUDIT TEAMS

Also it should be made mandatory uniform guidelines for editors/ journalists to report the factual without concealing the information or selectively presenting the information to sensationalisation of the issues for the TRP rating. Also most of the common educated people are of the impression that if the deal with any organisation, party, individual does not happen due to any reason then some of the media unnecessarily airing the venomous and selective application of half truth facts to the public to defame the individual or the organisations in some incidences???????; also some of the journalist are biased towards some political parties or some elected representatives  be in government or in opposition and create venomous things and presented to the public just because of the proximity with xyz elected representative and act according to their will & wish in fixing their opponents within the political party or in opposition party??????; also the case is same in business rivals???????? All such wrong reporting without verifying the full facts or selective airing of the facts, all such editors journalists should be punished severely by non bail able cases and stringent imprisonment and lifelong cancellation of the journalism licence on confirmation of charges prima face at BEA/PMEA and later by courts.

18)    NEED FOR CANCELLATION OF LICENCE OF JOURNALISTS AND LIFE LONG BAN FOR THE JOURNALISTS WHO ARE INDULGING IN TAKING FAVOURS FROM THE GOVERNMENTS, POLITICIANS AND BUREAUCRATS AS WELL AS PRIVATE ORGANISATIONS IN THE NAME OF RECOMMENDING BUSINESSMEN FOR CONTRACTS / WORKS IN THE COVER OF JOURNALISTIC COVER OF PUBLIC RELATIONSHIP WITH THEM WITH THE BUREAUCRATS AS WELL AS ELECTED REPRESENTATIVES IN THE GOVERNMENT FOR TRANSFER AND POSTING OF OFFICIALS.

It is an open truth that some of the journalists are using their position as journalist and with their pubic relation with the ministers, elected representatives and private business men acting as intermediataries for business consultancy???????? Also it should be made mandatory that in case of any journalist uses his position of journalist and the approach and proximity with the bureaucrats as well as the elected representatives  in the cover of journalism like to take favours for personal gains by fixing the tenders / contractors or influencing the governments in one or the other way by fixing different works or issues of licences etc by introducing the  known / useful business persons to the government or formally/informally working as PR agent of the particular business houses should be viewed very very seriously as these journalists are the root cause for high level corruption; such all journalists  who are involved in these cases should be immediately suspend to  be a journalist pending enquiry;  and should be barred for lifelong from being a journalist on proven charges in the courts and also they should be punished under non bail able offence with rigorous imprisonment. It is high time for setting up of such laws in the media and journalism; political leaderships if scarred for fear they if not obeyed then media may create public unrest by presenting half truth or selective wordings or create public un rest in their own way be these media then there will not be an end to this kind of corruption in the country and the some extent black mail journalism already existing in the country will become the ruling force running parallel governments or indirectly controlling the government functioning should be strictly curbed; all political and bureaucratic class should understand if they are done some wrong one day or the other truth will come, so better not give any scope for any media to get ride on them, don’t be under the impression till caught all thief’s are gentlemen??????? they should understand that managing few journalists will not serve the purpose as media is vast, also if some important media is managed it will be temporary, as the typical nature of media as was expressed by some people that even though they take favours continuously they will not really help they will expose either directly or indirectly through their fellow journalists as their conscious will not permit to conceal the wrong for long as it is almost with all journalists by default nature?????????; in fact not the entire media are people with gentlemen and ladies some of the black sheep crook elements in every sector will exist, all such black shapes should be separated in order to protect the sanctity of the sector and up hold the trust and confidence of the people of the country towards the fourth estate.

19)    NEED FOR CREATION OF SEPARATE MEDIA COURTS FOR TRAILS THE MEDIA PERSONS LIKE THE COURT MARSHALL IN THE CASE OF ARMED FORCES THERE SHOULD BE MEDIA COURT MARSHALL COMPRISING OF SENIOR JOURNALISTS AND EDITORS FOR ALL IRREGULARITIES OF THE MEDIA PERSONS VIOLATING THE STIPULATED ETHICAL RULES OF MEDIA

Also it should be more ideal that in order to protect the respect for the fourth estate in the public,  it should be ideal to make separate law and courts like military court marshal to try the media allegations to try the journalists and the media houses violating the basic guidelines and for non ethical and moral corrupt practices; these media courts should comprise of senior media journalists and the senior editors of reputation and also some of the retired judges in the panel to do the media court marshal for all media cases all disciplinary matters related to the media organisation employees and journalists; in case of criminal offences like murder, rape the regular courts will try as a general public. This measure is necessary to up hold the respect & independence of the fourth estate.

20)    NEED FOR TRANSFER OF JOURNALISTS FROM ONE DISTRICT TO THE OTHER DISTRICT/ PLACE EVERY TWO YEARS IN ORDER TO ENSUE THAT THE JOURNALISTS ARE NOT BECOME CLOSE TO THE SOME LOCAL LEADERS TO BE HAND IN GLOVE TO OPERATE IN THOSE AREAS; THE POSTINGS SHOULD FOLLOW NEWS I.E NORTH EAST WEST AND SOUTH INTERCHANGING THE DIRECTIONS  OF DISTRICT POSTINGS FOR REPORTING EVERY TWO YEARS

Also  it should be made mandatory that all the media organisations follow the transfer policy of N-E-W-S i.e north east west and south positing of their journalist every three years in order to ensure that there journalists are not used to or operate hand in glove with the local leaders by establishing themselves over a period of time if they continuously working in that area (it is a common feeling for many locals that some journalists are literally behaving like that) ; also if the journalist is working continuously working for more than two years in any single location in the districts there is every chance of not getting accurate information or certainly biased information may come; also the nexus between the local leaders and the journalists develop and this leads to the corruption and antiparty activities as these journalists are certainly biased towards one political party leadership; Also by the time the working journalists reaches the position of an editor they must be well versed with almost all regions in the state and provides them grater experience to become a editor of media organisations.

21)    NEED FOR REGULATION OF AIRING OF MOVIE GOSSIPS AND MOVIE PROMOTIONAL IN THE NEWS CHANNELS

Also it should be made mandatory that all the news media channels should be barred from airing the movie news and movie gossip as it will serve any purpose and will not be of any use for the general public; all the regular entertainment channels are permitted to air such movie and gossips; this measure is very necessary as many of the youth, especially the students are wasting their time in the movie gossips which are aired in the news channels and the quality of the news is at the jeopardy; the media should introspect that if some Hollywood/bollywood/regional actor/ actress remarries n-number of times or keep changing the partners or have baby without marriage or divorced ten times, or the dress they wear or the house they buy etc etc  or some actor or actress occupies number one position in the movie field etc in which way it will be useful to the common people who are watching the news, is it really an information that common man needed?????????, in fact the youth are following such trends and try to behave like them and many are avoiding marriages, or many following the live-in relationships, and changing multiple partners by both gender youngsters completely spoiling the traditions and customs our country, not only that there every danger of spread of AIDS and other STD as frequent change of partners and excessive use of contractive pills may lead to health disorders in females?????????; very sad for nothing just to attract the eye balls for the TRP rating the media channels are spoiling the youth and causing irreparable damage to the society, as it is a fact like water always seeks to flow in the downward direction, the youth brain always looks for such spicy things and on regular watching their sub conscious mind will work in that direction that was followed by the actors and actress??????????, also this news creates waste of large quantity of youth energy supposed to be on good thought process are being wasted only on movie gossips???????? in fact is there any moral or entertainment in the films except violence, and over exposing of the actress and vulgar dances, in fact most of the movies are watched by the individuals especially the male and young boys only for that  so called raunchy item number songs for the vulgar moves of the actress in the shortest form of clothes, it is because of excessive advertisement and promotion in the news channels ????????????, very sad, very sad??????????, many elders has the doubt that do the intention of media is to play a soil sort with the culture of the country??????????; need to stop all this movie gossips in the news channels; also most of the media organisations airing the movie promotions from the songs release to the talk shows of the actress and actors become a new trend adopted by the media organisations especially the electronic media; do making the media promotions of the movies is the duty of the media?????????; if media is interested in providing information about the movies that are realising they can, but why only select movies, not all movies releasing in the country??????, did media ever promoted any message oriented art films like they are promoting the meaningless entertainment commercial movies which are successful only because of the actress skin show and the vulgar dances, item number songs  and semi nude dresses of the actress, do media not aware of these raw facts?????? Also most of the movies now days are again dependent only on the promotion of media for those item songs to attract the audiences???? on one hand media makes hue and cry that women are being objectified and atrocities against women are happing, need gender sensitization then how came they follow double standards????????; it is hard feeling among many that since, media organisations collect the huge money for the chit chat with the actors and actress and other promotions they are doing the movie promotions in the media organisations?????????; if media values are degraded just for money, then many people has doubt that they can do anything for money then where is the presence of journalistic values????????????; also did media ever thought that the precious time and money (in exponential rate than received by media as promotion fee) from the millions of viewers was wasted for few lacks of rupees of media organisation?????????; did media ever thought that in which way it is useful for the common man that (at least over 70 % or middle and lower income group) so and so movie made with so many croes or rupees, that so and so hero movie collected this many croes of rupees?????????; then in this also the success of a movie in these days by thumb rule only due to the so called item songs and over exposing of the female actresses still the media itself promoting the gender bias ignoring the hard ship and efforts of the actress and projecting it as male oriented as far as the collections are concerned and success of the movie is concerned, in case the movies are only hero oriented then why the name heroine????????????; also in case the movies in the recent past few years which are promoted by media in the name of that so many croes of rupees are spent to make the film and so much is collected; did media try to do any investigative journalism that really that many crores are sent in reality or only on paper for the sake showing the losses in the income tax to convert the black money to white money??????? Or in case of made huge profits that this movie collected this many times money then did the media ever checked that so and so movie organisation / producer actor and actress paid taxes proportionate to the claims on the success of the film that collected crores of rupees?????; also do media indirectly promotes that heroism means as shown in most of the commercial movies in almost all languages that he can acquire weapons like guns, deadly bombs etc illegally, an hold and operate and make a blood bath , even beat the police and kill and get scot free, can rob the banks and dupe the people may be in robin hood type squeezing the wealthy / goons  for a public cause not informing the government authorities, as if he is government ???????; also provides judgements and punishes the villains as if he holds the power of  judiciary and police ???????????, do in real like all this possible can be entertained, what message the so called hero’s are giving to the youth, that too especially the un educated small time labourers who are the most fan followers of them, all the fans are very low intellectuality and feel true that what actions done by the hero are real then what is the guarantee that they may not repeat his acts in real life ????????????, do media knew that youth are maniac just because of the stunts in the movie performed by the hero’s on screen, but in reality are mostly done by dupes and are mostly left un noticed if they get an accident in the process of doing any fight or event on behalf of the so called hero and their life is condemned??????????? Do any media brought the stories of innocent poor brave men doing the stunts for earning bread to their family?????; is heroism is only to marry the rich and famous girls as was shown in the movies???????? May be the daughter of villains? also do heroism means teasing the female actress to get fall trap to his love somehow?????????; also do the heroism means making cruel humourless comedy i.e.  beating someone or removing some ones clothes etc etc???????????; if the so called hero’s and super heroes in the movies are real life hero’s they could have came out openly in the public roaming around the cities/ districts in all state in the country and address their fans/followers to stop smoking, stop consumption of cheap liquor, stop pre martial sex, stop extra matrimonial affairs, stop prostitution, stop narcotic drugs consumption; stop domestic violence, stop atrocities against women, follow the traffic rules, also if anyone is true fan then report the incidences of domestic violence of niboreurs or any eve teasing or any child labour etc to the police ????????????? Did any single hero done this ???????? Very sad, very sad, very sad?????????? Is these people that media praising as hero’s and promoting them to make more rouge elements in the society in the name of creating more fan following ???? if some media try to deflect  blame on the government i.e income tax department, women & child welfare department, police and courts to deal with on the above lacunas and what for media is ???????????? Need serious introspection my media to do the best for the people, anything should be in the larger interest of common people.

22)    NEED FOR REGULATION OF AIRING OF THE CRICKET NEWS ELABORATELY IN THE NEWS CHANNELS EXCEPT AS THE NEWS IN THE SPORT FOR A WHILE.

It is very unfortunate that all the media channels are wasting the precious time in airing the cricket news when the so called cricket is not our national game and also the BCCI the cricket controlling authority is a pure private entity and the elections to the cricket control board are private affairs and only it is completely controlled by the elite, mostly business tycoons and hi-fy politicians and fixed number of people without any accountability to the government sports ministry???????? Do media ever bothered to ask for the transparency in the BCCI , did the media investigative journalism bothered to do investigation that are the tickets sale is correctly shown, are the expenditure correctly made, are the contracts for the advertisements are properly made??; do why only elite are eligible to the cricket boards, do why cannot it can maintain the proportionate representation as per income groups in the cricket boards???????; when media is able to go to high secured areas like defence ministry and get the secret information and contracts un earth-ning, can’t they get investigation journalism done on the cricket boards???????; ( many people are of the presumption that since BCCI makes some commercial arrangements with media channels to promote cricket either officially or un officially may be through fixing some advertisement contracts etc which need to be cleared by the media- if everything is transparent that why can’t BCCI come under government control and RTI even in the government control so called politicians who are in various cricket control boards can still remain but is there any extra magnetic power that preventing them to be media like origination telling the self control- do most of the media aware that what for media always seeks for self control????????) And also there are no proper uniform selection process and also there is no representation of the poor and no proper representation of the entire country, hardly anyone from the north east states and some states and also only based on the recommendation of some biggies in the cricket boards should be eligible to be in the team, also it is an open secret that most of the payers play for their self records as well as only for earning the endorsements from the advertisements to make money????????; the media should analyse that how many cricketers are in public service and social messaging to the public on social issues ?????????? as such there should be complete ban on the cricket news in regular news channels, only when the sports news comes then there should be little information; also there should not be any scrolling of updates on who was out, how many runs made, how many wickets fallen etc??????????; in fact this is making the wastage of perspicuous time, of the individuals especially the youth and the working class and the time is wasted on the discussions of the play and these people sitting that he should bat like this, he should bowl like that, he should have taken this wicket?????, is that giving any mileage, food, relegation etc, except giving more anxiety, and waste of  thoughts energy ??????????; the time spend on the minute by minute though by the millions of individuals on the cricket up date can be useful in more productive work and betterment by the individuals if the so called up dates are not presented by media; in case the individuals are that much maniac and interested in wasting their time they will watch that sports channels which are airing match or they will  go the stadium or they will watch till the news channel presents the news at the end of the match or at the end of a single innings???????????; cricket should not be life ???????????; life has much more better things to do ??????; if cricket is life then the youngsters should think did any of the cricket stars who become stars and celebrities  just because of the patronage of youth not only watching the cricket in the stadiums but mostly through watching them in the televisions by paying for the channels wasting several hours before, during and after the match in discussions and then did how many cricketer are bothered to extend solidarity in either the anti graft movement or at least violence against the girls & women movement???????; did any one publicly came to say if you a true fan of mine please do not smoke,  do not indulge in communal violence, do not indulge in bribery, do not indulge in un safe sex and pre martial sex, do not watch pornography and do respect the girls and women, report to police any incidence of eave teasing/ violence against women or find child labour engaged in hard works etc etc ??????????? are the crickets are so self centred that peoples should waste billions of rupees of productivity and energy to watch a match or to follow a match to provide crores of rupees of endorsements of advertisements and they enjoy?????????; is it not morale responsibility binding up on them- almost all the cricketers line up for commercial advertisements and endorsing commercial products????????? Do media did not bother to raise with them in this manner????????; is media is only bothered about their channel or paper promotion and nothing else will bother all other things are only to survive in the completion of journalism ??????????? the media should introspect that how much money that media is wasting on the minutes they are airing the cricket news, do the same time given for  social advertisements then how much change they could brought in the society?????, also because of cricket news how much individual man-hours are getting wasted ??????? If converted into productivity how many billions of rupees it will produce?????/; also on the gossip in the mobiles and internet and coffee shops how much energy and money and time the youth is wasting????????? so the time media wasting on the cricket news should be used for promoting other sports like wrestling, athletics,  etc and village / rural sports and yoga and meditation programmes which will really help the youth and all sections of the people to acquire better health????????????.

22 A) NEED FOR PERFORMING INVESTIGATIVE JOURNALISM BY MEDIA ON INCOME AND EXPENDITURE, WEALTH, ASSETS OF SO CALLED CELEBRITIES BOTH FILM, MUSIC AND ENTERTAINMENT, SPORTS ESPECIALLY THE CRICKETERS AND BRING IT TO PUBLIC SO THAT IT SETS THE CELEBRITIES TO BE TAX CONSCIOUS AND IT WILL SET EXAMPLE FOR MANY SO CALLED FANS OF THESE CELEBRITIES; NEED FOR COMPLETE BAN OF PROMOTING ANY MALE/FEMALE SENSATION LIKE I WILL BECOME NUDE OR SHOWING SKIN TO ATTRACT MORE VIEWERS AND GET UN NECESSARY PUBLICITY TO SUCH PEOPLE AND MAKING THEM CELEBRITIES OVERNIGHT.


It is high time that all media organisations should do extensive investigative journalism on the so called celebrities both film actors and actress, directors, producers, musicians, private music album creators, the sports persons especially the cricketers of both Indian team and the so called IPL and ICL cricket. The investigative journalism should collect the details of income, assets and wealth of the so called celebrities, their luxury life expenditure, where from they are getting this luxury life??????? do they are enjoy luxury with their hard earned money or un taxed black money or who sponsored their luxury, or who gifted them the luxury brand watches, vehicles like cars, SUV’s, bikes etc which are running from lacks to crores of rupees, if at abroad which luxury hotel they are staying, their abroad trips, who sponsored their tickets, for what purpose they are visiting abroad frequently.

These details will certainly make the celebrities more tax conscious and declare their real income and also ensure that all their luxury they wish to enjoy is taxed money of their individual hard earned money. Otherwise many people believe that these celebrities are having nexus with the business people as well as the political and bureaucrats and are acting as middlemen for getting favours from the government. Also it is an open fact that most of the celebrities earning is black money as both the payer and receiver wished to avoid tax. Also since the cricketers are prone to the max fixing scandals, it is necessary that media should investigate their luxury life and income and expenditure, wealth and assets. In the era of self centred-ness being its heights, who will simply give crores of rupees of watches, bikes, cars to these celebrities???????? If they do not expect and get receive return favour from the celebrities monetarily indirectly by making use of their celebrity status and the public relation with political and bureaucrats????????????? . also it is a common fact that most of the movies are produced through black money of the business people and politicians??????????. So by doing extensive investigative journalism this will bring transparency in the movie production.  Also many people having doubts that some of the celebrities are indulging in illegal activities of  involved in smuggling, drug rackets, hawala and mostly exporting the antique jewellery to abroad and also doing some import activities.

Also most of the media shows enthueastically that this “celebrity” owned this franchise, that franchise (related to sports, games, products of different brands etc etc) and this celebrity opened this academy, that academy, this hotel/ restaurant that restaurant etc etc. Did media ever done investigative journalism that just because they played some games/ acted in films / sung some songs and were received them well by people, when they are receiving some x y z remuneration, how come they own all these with ranging to hundreds of crores of rupees???????; who are the other investors joining them?????????, do their investors are tax paid money or not??????; etc etc need to be investigated through investigative journalism and ensure the so called celebrities do all transactions legitimate and set example for their innocent followers.

Also dis media ever felt responsible in establishing moral values in millions of people, if yes then how come media (mostly electronic and some print also) will show the some so called actress showing the cleavage or smallest possible dress or showing more skin (since some laws are existing else some of these film actors/ actress even do not have any hesitation in stripping completely nude over live camera voluntarily???) and terming them as “hot”????? etc etc; also if some mentally sick women are terming that if this game was won by so and so i will be nude publicly, or do some actress tells that I have no objection in doing this seans that seans nude etc, do any responsibility felt by media in making it a big news and making these kind of women as celebrities over night (as majority of men are by default born with madness for opposite sex slightest provocation and are sex slaves) will certainly look for such things, which the desire will remain in their sub conscious mind and the desire once lost control of mind in alcohol will do all crimes against women as these women who provated them will not be available to them instead the desire they created in the men will act and  target the innocent vulnerable girl child and women, where as the so called celebrities and media are again try to deflect the blame on governments when media is mostly self regulated ???????????????
 
As it is an open fact that all individuals become celebrities only and only due to the patronize of millions of innocent pure hearted people due to their belief in them that these so called celebrities are real heroes i.e advocate and follow in their real life the supremacy of legitimacy. (millions people watching the movies or listening the music or watching the cricket etc with their hard earned money at their level may be Rs 10 for the lowest class in village theatres to hundreds of rupees in multiplexes in the metro cities and with Rs 50 to lack of rupees for the cricket in the stadium to paying hundreds of rupees per annum  to the TV channels?????????), the innocent people are of the impression that these so called celebrities are honest, straight forward both life (more specifically in character), it is necessary that their lives should be crystal clear and transparent to all the public to set example for others otherwise it is nothing but they are criminals for cheating the innocent people with their shadow negative behaviour????????????; as such it is most ideal that media should create a website and put the details of income, expenditure, assets and wealth and taxes paid by these so called celebrities.
23)    NEED FOR COMPLETE BAN OF AIRING OF THE FASHION SHOWS & OTHER ENTERTAINMENT NEWS IN THE NEWS CHANNELS

It indeed really a sad state of affair that what is the need for the media to show the fashion shows and so called entertainment news to all the viewers of news channels and in the print media; if the people want to know about the so called entertainment news people will go that particular exclusive channels, similarly for the so called fashion shows???????; how come for common man who is suffering and suffocating with struggle to survival with half of population is suffering malnourishment/anaemia of their children and females then how will be useful the so called fashion shows and the so called movie gossips that actress is wearing this designer clothes, that designer clothes, this wardrobe or ward rob malfunction?????; most of the designers are not bothered about the culture or tradition of our country in their designs??????? Ridiculous is not it to promote this urban elite culture to suppress or overrule the traditions and customs of the Country which are means are lively hood for millions of people like traditional weavers and handlooms??????? The opinion was same as “Justice Katju” the Chairmen PCI when some media writing as main heading for breast implant surgery when millions of mothers are suffering to breast feed their children due to lack of proper nutrition and anaemic suffering????????? ; media needs rational in presentation, what every they show or present should be the righteous thing and accepted by all people???????????; media are not given authority to soil the traditions and cultures????????; in fact they should promote the local traditional handloom and khadi and village products much more to provide lively hood for millions of weavers and traditional people in the country as they do not know except their traditional weaving and traditional dress making???????? Since media promoting this latest design that latest design, every day some latest then most of the urban and some rural are patronising the so called latest designs in clothes mostly due to media promotions as a result the poor weavers and handloom makers not able to compete with the computer designed power looms and are came to a stage that they are committing suicide due to acute debts and millions of weavers families are in very pathetic condition???????? Do media ever though that just by providing few minutes of their programme on latest products in clothes (mostly regional channels) make so many millions jobless?????????

24)    NEED FOR BANNING CHASING OF MEDIA FOR NEWS

It is very unfortunate that the journalists are becoming like the so called “paparajies” in chasing the leaders/ bureaucrats or police vans and other people in the news, in search of providing the breaking news and get the claim that it is “first presented/ braked this news” in so and so our channel???????? Is the media is for the social service in an organised way or just to claim that they have got the news or is it not their responsibility to present the news and stop this unorganised behaviour????????; it is acceptable that if the media is following so called high attention cases of any criminals from the police station/ court to the jail or being produced in court to ensure no hooliganism, happens, if it happened the culprits can be easily identifiable, that to only few select media and the feed should be shared by all media; other than this in the absence of it leads that people who are supposed to be the role models are sending the wrong signals for anything you can do anything?????????

24-A) NEED FOR PROTECTING THE IDENTITY OF GIRL VICTIMS BY THE MEDIA EVEN IN CASE OF CAUGHT IN THE PROSTITUTION CASES ALSO NOT TO SHOW FOOTAGES/LIVE TELECAST IN NEWS IF WOMEN PROTESTERS ARE DRAGGED BY POLICE WOMEN, MEDIA SHOULD BE MORE SENSITIVE.

Also the media should be banned to air the girl victims details even in case of prostitution and should compulsorily air the details of the accused and in case of prostitution the male partners and the pimps should be displayed to ensure that they will be shamed in the society; similarly complete ban media showing female protestors dragging by police in the event of protests & darnas to protect the respect for dignity of women?? As very shamefully the toured blouse/kurtuti, indecent positions of legs are exhibited in electronic media unknowingly adding more shame to them???; in case the media wishes to show to the public the irresponsible & insensitive behaviour/ goonda behaviour of the police they should blurred the images and air it in the black and white only ensuring that no women’s face or body is reviled as it was in original picture so that no one can be identified in the incidence when viewing the telecast (including the live telecast/ live streaming by the use of technology to do so). This measure is more necessary when water cannons are being used against women protestors.

25)    NEED FOR COMPLETE BAN OF INTERVIEWING THE ACCUSED IN THE POLICE STATION / COURT / JAIL PREMISES OR ON THE TRANSIT MOVE IN VEHICLES AND WHILE THE ACCUSED UNDERGOING THE TRIAL WITHOUT BAIL/ ON BAIL TILL THE TRAIL IS COMPLETED

It is indeed very indiscipline by some the journalists and the media completely violating the moral norms that the accused should not be interviewed while they are in the transit from remand to the court or when they are produced from the police to the court?????????; when they are in the custody of the court how come they are taking the interviews and airing in the media?????????; even when the accused is on bail pending the court trail the individuals accused should not be interview or their opinions are aired indirectly or put in the print media as the matter become sub judice and that may lead to the indirect influence on the case at some or other stage during trail in some cases???????????; Also some journalists and media interviewing the criminals in absconding and putting their point of views????????? Media and over enthusiastic journalists should not do such acts of disturbing the justice to the victims?????; Also media presents so called breaking news that the police interrogation/ custody information revealed by the criminal accused to the police in the remand custody interrogation which is supposed to be produced officially in the court as that criminal revealed this, that, this name that name dragging some public personalities etc without verifying the facts?????????? How far it is tolerable?????????; if media dose not really possess the information then how come they air the breaking news on presumption or un confirmed sources, do media thinks that it can make millions of people fools through their notional / presumptive information ????????? All such acts should be made punishable and a non bail able offence???????? So that media will behave itself and such illegitimate acts will not get repeated?????????????

26)    NEED FOR FIXING THE GUIDELINES FOR AIRING THE ADVERTISEMENTS, AND CONSTITUTION OF AN ADVERTISEMENTS CENSOR BOARD SHOULD BE CONSTITUTED AND  COMPLETE BAN OF ANY KIND OF DIRECT OR INDIRECT ADVERTISEMENTS DEGRADING THE WOMEN/ OBJECTIFICATION OF WOMEN, PROMOTING THE ALCOHOLS AND ALSO THE TOBACCO; NEED FOR COMPLETE BAN OF PROMOTION OF ADVERTISEMENTS OF MAGIC CURE/ UN CERTIFIED HEALTH CARE PRODUCTS

Also it should be made mandatory that government must constitute an advertisement censor board; and the guidelines should be followed by all the print and electronic media as well out door advertisements as well the companies/ individuals themselves; as most of the advertisements are either highly over exhagrigated  or they are  very un connected and only to gain the people’s attention especially the male views by objectifying the women/ showing women in derogatory form /so called glamorous form; till date only ASCI advertisements standards council which is non statuary body and only to issue guidelines, and the CCC the consumers complaints council will act only when someone complaints that the advertisements are derogatory or violation of the guidelines?????; is there any media ever made public the guidelines of ASCI for advertisements ???????? Still all these are only post operative after the advertisements are aired???????(very recent example one online shopping clothes company is advertising by showing a young women covered with different dresses and removing one after the other just to give an impression they will sell multiple dress- is the outer meaning, but the actual inner meaning is to attractive to many men and young boys to view a young women un dressing, it may not be till the last inner wear, but typical sex sick males which is a default syndrome of majority of males will naturally watch more curiously and try at a later date purchasing online in that cloth stores???, very said that such kind of advertisements; even for biscuits advertisements showing man & women indulging in compromised positions????) as even till date majority of the daily consumables in the families are purchased by male and also the youth are getting spoiled by the advertisements from the un certified health care and body build up / grow height  etc etc and the old population are being deceived by the advertisements or this oil that medicine etc for arthritis/ diabetics etc; all the male / female/ aged people through the weight loss and shape up etc and also the entire weak mind people through the magic cure, just keep this instrument / item in your home everything will get to you just like that ?????????????; do for small revenue that the so called media is playing with millions of peoples life ???????????? By just washing their responsibility that the climes are to be verified??????????? Very sad?????????? the media should completely ban the advertisements which do not fit to the ASCI guidelines?????????; also the government should make stricter punishments for violation of the advertisement norms for both the advertisers / the advertisement agency/ the advertisements makers and also the media channels and the people acting in the advertisements??????????; also the so called media especially the regional channels are after the so called false swamys’/ guru’s babas etc but if some xyz individual gives advertisements on the birth day of the so called baba’s, swamis, etc are aired being aired??????????? Is there any sense in it ??????????? Need to change the attitude of the media?????????; also the government should ban the advertisements that are indirectly promoting the alcohol and the tobacco products???????????? in the form of cassettes & cd’s or water bottles etc and also the gutkas?????; to ensure all these there should be an advertisements censor board to give clearance for all advertisements to be aired in the media or else ware related to any products or individuals; this will create a great change in the advertisements standards and public will be benefited a lot.




27)    ALSO FIXING THE UNIFORM FIXED TIME FOR AIRING THE ADVERTISEMENTS ALL THE CHANNELS AT ALL TIME BOTH NATIONAL & REGIONAL NEWS CHANNELS AND OTHER ENTERTAINMENT CHANNELS; THE TARIFF SHOULD BE UNIFORM FOR ALL  NATIONAL CANNELS AND ALSO ONE SET OF TARIFF FOR ALL REGIONAL CHANNELS; ALSO NEED FOR UNIFORM CONTRACT GUIDELINES, AGREEMENTS FOR ALL THE CHANNELS FOR ENTERING THE COMMERCIAL AGREEMENTS FOR ADVERTISEMENTS, UNIFORM RATE FOR ALL THE MEDIA; ALSO NEED FOR MAKING IT MANDATORY THAT UNIFORM SOCIAL MESSAGES BY ALL CHANNELS AT THE SAME TIME DURING THE COMMERCIAL BREAKS; ALSO NEED FOR AIRING THE SOCIAL SERVICE AND GOOD BEHAVIOUR PROGRAMMES ON THE CHANNELS AND NEWS PAPERS MANDATORILY ON EVERY DAY AT PRIME TIME BY ALL MEDIA CHANNELS AT THE SAME TIME

Also it is very necessary that all media channels should mandatorily maintain the uniform timing of the advertisements both in news and entertainment channels; all the advertisements both in regional news and national news channels should maintain the uniform time for the news and also the advertisements at the same time and the time slots and also in order to maintain the standards all the national channels should have one fixed rate for the fixed time of the advertisements and strictly no concessions/ discounts or any other favours in lue of the advertisements; the same should be the case with the regional channels; this will completely eliminate the hunt for the eye balls to show the derogatory things to attract the eye balls???????;also it should be made mandatory that all the news as well as entertainment channels should mandatorily air the free advertisements pertaining to the social messages of different subjects and nature at the same time so that whichever channel the viewer surfs / changes the viewer should see  only social message in that particular time slot; also the ratio of commercial advertisement time slot to the social advertisement slots should be 75:25 i.e 75% of the total advertisement time in each slot should be commercial and rest 25% time slot in each individual programmes / news bulletin should be mandatorily for social messaging advertisement; the social message advertisements should be created by the governments or by the media channels themselves jointly or media organisations individually with their own cost and the cost should be exempted from the taxation; Also the entertainment as well as news channels should compulsorily air the programmes that create inspiration and awareness  to the youth and other sections of the people on different subjects like removing the social stigmas on the health care / magic cure / success of individuals using conventional/ innovative methods in the field of education, agriculture / health care / social structure etc etc; also it should be made mandatory not more than 5% of the total advertisement time in electronic media and maximum of 5% space of the total space in print media should be utilised for self propaganda of the media owners/ organisation itself, as some of the media channels / news papers owned by the political party leaders are completely filling with their own self propaganda, the propaganda of the kin & kith of their party and giving an impression that they are only alternative and rest others are waste ?????????? Totally biased advertisements misleading the people????????????; also need to completely ban the advertisements of alcohol and liquor in the name of cassettes and cd’s ; also need to ban the advertisements of tobacco companies to indirectly promote cigarettes and gutaks; also need to completely ban the movie advertisements and private pop music albums in the media news channels and print media. They can be advertised in the entertainment channels and news papers and magazines only meant for entertainment; or print media can make only on Saturday and Sunday only for advertisements of movies and other private pop music albums.

28)    NEED FOR UNIFORM TAX STRICTURE FOR ALL THE MEDIA ORGANISATIONS MUCH LESS THAN THE OTHER CORPORATE AND THE SHOULD HAVE FIXED UNIFORM LIMITS FOR ADMINISTRATIVE AS WELL PROMOTIONAL ADVERTISEMENTS OF THEIR OWN; AND ALSO THE TAX STRUCTURE SHOULD BE IN SUCH A MANNER THE MORE THE TRP RATING THE MORE THE TAX SLAB

Also in order to encourage the media organisations towards more concentration for the social cause and ensuring the media organisations act almost like no profit no loss organisations the government must amend the tax structure for the media organisations and the tax structure should be in the slabs of 10 to 20 % maximum tax,; the structure of the tax should be determined based on the number of readers of the news paper or the viewer ship of the news channel; the more the viewer ship / reader ship the tax should be more with maximum tax should be fixed at 20 % of the income ( i.e above 10 % and below 20 %); this  minimum and maximum tax slab for media organisations should be applicable only for those media organisation which follows he stipulated guidelines, the government guidelines should must fix the minimum number of journalists to area covered, to total employees in the organisation, to administrative expenses per employee & per journalists working in the organisation and all the media organisations should strictly operate within this limits only can avail  the tax slabs and minimum & maximum tax slab otherwise the media organisations failing to adhere to the norms should attract the normal tax of any organisation.
29)    NEED FOR FIXING  DIVISION OF THE TIME I.E THE 30 MINUTES OR ONE HOUR REGULAR NEWS AS AND WHEN THEY PRESENT NEWS BULLETINS COVERING ALL ISSUES AND ALL SECTORS LIKE POLITICAL, ECONOMY & BUSINESS, SOCIAL, HEALTH CARE, EDUCATION, SPORTS ETC. SHOULD MANDATORILY COVER HEALTHCARE AND ITS TIPS (50 % TIME IN ANY SINGLE NEWS BULLETIN FOR SOCIAL AWARENESS, OBLIGATION, SOCIAL BETTERMENT, 7% FOR POLITICAL, 8% FOR GOVERNMENT 20% FOR BRINGING LACUNAS AND FIXING, 5% FOR BUSINESS, 5% SPORTS (4.5% NON CRICKET, 0.5% CRICKET), 5 % ENTERTAINMENT (4.5% NON FILM BASED TRADITIONAL MUSIC AND DANCES, 0.5% FILM NEWS IF THE FILMS ARE OF NON COMMERCIAL)) AND ALL MEDIA SHOULD FOLLOW THE SAME SEQUENCE OF PRESENTATION AND ALSO SAME TIME SLOT FOR EACH SECTION OF NEWS WITH THE SAME 30 MINUTES; THIS WILL ENABLE THAT EVERY ONE WILL WATCH THE  HEALTH CARE MESSAGES EVERY TIME WHICH MAY SPREAD AWARENESS AND ALSO BRING CHANGE IN THEIR HABIT’S OVER A PERIOD OF TIME.

As we all knew that in the present set up of media airing/ presenting the news majority of them are politics about this comment, that comment, followed by crimes and followed by cricket, followed by movie and entertainment promotion, very meagrely social messaging, making the media news means only politics and crime or cricket or movies ???????????; is those this comment , that comment of political party leaders news can do any productive thing to people?????????, can help people in any way, can they provide lively hood, only these things are waste of productive human time, wasteful expenditure of energy, money, time etc and total loss to the people ????????????? as such  it is very necessary that all media will follow the fixed time for each new bulletin and also with the fixed time for each category news i.e the social programmes, the government programmes, the political, the business and economics and agriculture and other programmes and social messages and social obligations and social knowledge for the youth and students etc in the news bulletin time; 50 % time in any single news bulletin for social awareness, obligation, social betterment, 7% for political, 8% for government 20% for bringing lacunas in the system of governance and fixing them appropriately, 5% for business, 5% sports (4.5% non cricket, 0.5% cricket), 5 % entertainment (4.5% non film based traditional music and dances, 0.5% film news if the films are of non commercial)); all social messages should be aired at a nut shell and full detailed programmes in between the news bulletins for better understating of the real systems in the country and real hardships of various sections in the society to bring the foods to the table for all the people in the country and also the hardships of the employees and labour in bringing the electricity, transport, the shelter  etc etc all this will certainly make the youth and the students to think in a positive direction; also there should regular health care topic in very bulletin and details programme in between the bulletin to make the better health awareness and betterment of the individuals.  

30)    NEED FOR RESTRICTING THE AIRING OF POLITICAL NEWS THAT SOME LEADERS FROM THE STATE GOVERNMENT OR CENTRAL GOVERNMENT OR SOME STATE LEVEL LEADERS OR NATIONAL LEVEL LEADERS INAUGURATING A PAN SHOP OR A LOCAL LEVEL ISSUES, OR PARTICIPATING IN THE CAMPAIGN OF THE LOCAL ELECTIONS OR PARTICIPATING IN ANY ELECTION CAMPAIGN OF THAT BY ELECTION OR REGION; OR SOME GOVERNMENT PROGRAMME WHICH IS LOCALLY RELATED????????????; HOW COME SUCH NEWS SHOWING FOR HOURS IN MEDIA HELP THE MILLIONS OF PEOPLE ??????????????; MEDIA IF WISHED CAN GIVE A SMALL NOTE OR A SCROLL THAT SO AND SO GOT DONE THIS; ALSO COMPETE BAN OF SHOWING POLITICAL PADAYATRAS NEWS?????????????? ON MINUTE TO MINUTE BASES AND UP DATES; IF THE LEADER OR THEIR PARTY WISHES TO PROPAGANDA THEY CAN GIVE LITTLE PRIVATE ADVERTISEMENTS IN THE MEDIA????????????

As it becomes a syndrome for media that in the competition among themselves if one media expresses the news related to politics (as may be having proximity to those leaders the managements of media) all other channels are following??????????? this is really very un productive time waste and energy waste and really degrading the spirit of the media the way the news is presents even in the politics ??????????; most of the political news is only related to the opening of some pan shop or small approach road to in a small village by the national leaders or state leaders because it falls under their constituency limits or it may fall under their district or state or because of proximity of the local leaders with the national /state leaders / elected representatives in government and making it a big news in the regional media and even in some cases the national media keeping the programme live and wasting hours of precious time ????????????; is there any need for showing such elaborately such news ???????????; only the media may put little news in the scrolling that so and so state or national leader or state government or central government minister etc opened so and so, only when anything they said in the meeting of state importance can be aired in the regional news, of national; importance should be aired in the national news in a considerable quantity of time; else even if any national leaders of any party or any central minister is called by the respective state governments which the minister belong to the opening of or participating in some function, how come it become prime importance for the people in the country, it may be important to that local constituency only ????????????; it may be given as news only in the regional cannels only one  single point news for very brief time if the government issues notification to all media through its information department ????????????; do media  job is only to follow the it nary of the national and state leaders and central and state government ministers and officials to present whatever their activities daily??????????????; if any importance related o the governance matters or ant promises in the poll or any inauguration of government programmes of prime importance then the respective ministers will certainly brief to the media in the daily news briefing along with the photographs and video footages or they can obtain the feed from the local channels ????????????????; also similarly most of the media is covering extensively the “so called padayaters“ of some leaders of some political parties ??????????????; do anything people can get through promoting the so called padayaters; most of the padayatras are self centric or intended to remain power or to gain/regain power in the coming election and self propaganda and only publicity stunts and only to be in circulation in the peoples mind ??????????????; then how come media promotes such self centric activities, leaving the larger national issues of poverty, self employment generation, good behaviour, heath care, etc etc, social awareness etc etc ????????????????;also since most of the media channels are owned by the politicians and powerful politicians or party heads and their proxies  most of the news in those channels are only about their leaders padayatras ?????????????; do government of India given the licence to run the media for the self propaganda or to establishing better society????????????? as such the media should be completely barred from either the live telecast or covering the news of any leaders of either national or state level leader an only if required can give very shortly about so and so leader visited this place; also media should be barred from giving the advertisements related to this kind of padayatras in the media??????; media should understand the fact that these news can reduce the poverty????, these king of news can reduce the malnourishment in the children?????????, do these news can reduces the anaemic condition of the  adolescent girls and women in the country, do these news reduce the crime rate, especially on the females ?????????; do these news motivate any youth  by getting inspired to think and work in the direction of research, self employment etc etc; do these news can make the people aware of how the hardships of the rest of the professionals like the farmers, the vegetable growers, the milk producers, the mechanics, the industrial workers, the coal miner etc etc and as a result of combined efforts of millions of people every other person in the country is enjoying the food that is coming to the plate, the electricity, etc are as a hard work of few millions of people, do media bothered to let the youth of the country know he ground realities ????????? by controlling the wasteful un important political news (only important news like any policies or comments specifically pointing on any government activities can be aired) will really help the people of the country as media can spare the best quality of time in quality programmes of social awareness, good behaviour, self development, productivity creation etc etc for the betterment of people.

31)    NEED FOR MAKING IT MANDATORY THAT REGIONAL LANGUAGE  CHANNELS FOCUS MORE ON THE REGIONAL ISSUES I.E THE STATE / LANGUAGE SPECKING TERRITORY ONLY (ALL OTHER REGIONS /OTHER STATES ISSUES COMES IN THE NATIONAL NEWS) AND THE LATER NATIONAL ISSUES AND INTERNATIONAL ISSUES. THE RATIO OF TIME PERIOD OF AIRING THE REGIONAL, NATIONAL AND INTERNATIONAL SHOULD BE IN THE 70:20:10 AS FAR AS POLITICAL AND SOCIAL AND GOVERNANCE ISSUES ARE CONCERNED

Since there are n-number of regional news channels and print media are in existence there should be some uniform guidelines as far as presentation of the news is concerned to get more better utilisation of the potential of the regional media in the betterment of people in that territory/region by making it mandatory that all regional news channels and the print media should mandatorily divide the time frame/ space in the ratio of 70:20:10 as far as the regional news, national news and the international news is concerned with regards to political, government and other issues/lacunas in the governance in any part in the state/ territory. This measure is very necessary as most of the regional channels simply wasting more time on cut and paste job of other regional / national/ international cannels news and presenting in their language by blurring the logo of the other region regional channel/ national/ international, of which there is hardly any use for the this regional language people ?????????? example if in a state x there was some accident and one local died, then that regional language channel aired it, then the other regional channels in their state in other regional language airs that news as if they got reported and also of no use ??????????? Like that numerous examples in different political, governance and other matters???????? In that state, this will enable the more focus in the regional issues and also helpful in fixing the lacunas more quickly through building appropriate necessary pressure on the governance.


32)    NEED FOR AIRING THE NATIONAL NEWS CHANNELS IN REGIONAL LANGUAGES TRANSLATION SCROLLING FOR BETTER UNDERSTANDING OF THE NATIONAL CHANNELS BY ALL SECTIONS OF THE PEOPLE, ALSO IT HELPS IN GETTING LARGE OPINIONS IN CASE OF ANY OPINION POLL AS THE TRANSCRIPTS IN REGIONAL LANGUAGE HELP TO DO SO O GET LARGER BASE ON NATIONAL ISSUES; ALSO IT HELPS IN LEARNING THE ENGLISH LANGUAGE APPROPRIATELY OVER A PERIOD OF TIME

Also it is most ideal that if the national news channels especially the English channels are aired in every region with the transcripts of the voices in the regional languages at the bottom of the screen (not the voice dubbing, but voice in English as was presented by the news presenters but the writing of translation of voices in local regional language), this will enable that all sections of the people who are not well versed with English can watch the English new with possibly to access the important national issues and good debates; also this enables more people can participate in opinion polls of national importance and it creates a wide base as many sections of the people in the rural areas and urban areas who are not well versed with English can understand and express their opinion; also this enables larger section of population especially the youth to slowly understand the English and also able to lean the English and over a period of time they can speak in English; this will have numerous benefits in their life as well as useful to the country in many ways ??????????????.

33)    NEED FOR AIRING THE OPINION OF THE VIEWERS IN THE NATIONAL CHANNELS THROUGH TIE UP WITH ALL REGIONAL CHANNELS AND PUT THE OPINION QUESTION Y/N IN ALL THE REGIONAL CHANNELS IN THE REGIONAL LANGUAGE AND CLUB UP ALL THE OPINIONS AND AIR IN THE NATIONAL CHANNELS; ALSO ALL THE REGIONAL CHANNELS SHOULD PUT ONE SINGLE RATIONAL QUESTION OF THE DAY OR FEW RATIONAL QUESTIONS OF THE DAY ON ALL THE MEDIA CHANNELS UNIFORMLY AND OBTAIN THE OPINION OF VIEWERS OF ALL CHANNELS; NEED FOR MAKING TELECOM OPERATORS PROVIDE 1000 SMS/YEAR FOR OPINION POLLS

Also it should be made mandatory that all the news channels especially the national news channels when putting the questions to gather the public opinion they should make the question to be aired in  all the regional news channels compulsorily at the same time for voting / putting their opinion of matters of national importance / need for acts by the central governments so that maximum number of people can participate and express their opinion, as the present system only people who are well versed with English knowledge only are able to express their opinion and are mostly living in the urban areas only and the national news channels are completely missing the considerations and opinion of the rural areas and also people who are not well versed with the English; also the all the regional channels should club up  together their opinion polls on any matter of importance of state matters and take the opinion voting on any matter collectively by putting the same question on the same time on all the regional news  channels to get the larger peoples opinion on any matter; also it should be made mandatory that the questions put for opinion poll should be very responsibility and rationally made in consultation with senior editors tram in every news channel, and all the group of editors should be responsible for any irrational questions which in case cases any violence in any part of the country also the government must make it mandatorily that all the opinion SMS should be free for all the users by the telecom operators up to 3 opinion polls voting on daily and 1000 SMS free for voting on different issues, this will certainly encourage more people to send their opinion on any matters / issues. The same is the case with the news papers that uniform question should be put by all the print media either daily or weekly on different issues for SMS poll; This will certainly make the better ways & means for achieving better governance by giving the inputs to the governments on various issues and matters of public importance about the opinion of various sections of the people.; alternatively it is most ideal that to register all the viewers when sending first time sending the opinion poll their income group to be fed in the computer data system and can be better used for making the opinion poll based on income groups in future; or alternatively making it mandatory by the telecom operators to collect the pan card details and also self declaration about the income group of each mobile SIM card, which will automatically makes the segregation as per income group and this will enable better use of data in many ways.

34)    NEED FOR COMPLETE BAN OF MEDIA TRAILS, PEOPLE / EXPERTS/ PANELLISTS IN MEDIA SHOULD BE ALLOWED ONLY TO EXPRESS THEIR VIEWS ONLY AND TAKING POSITIONS ON THE CASES IN MEDIA TRAIL SHOULD BE COMPLETELY BANNED AS IT MAY LEAD TO INFLUENCE INDIRECTLY THE TRAIL PROCESS

Also it is most unfortunate that some media is almost becoming like an extra judicial authority by conducting the trails in determining the outcome of the cases of different nature mostly the corruption cases; and most of the media editors are becoming judges and the panellists  who are more or less fixed for every programme in almost every regional / national in almost every news channel are like the lawyers to argue for and against the cases in the media ????????; many people are of the impression is media is extra constitutional or media is vested with quasi judicial powers as media can summon any one to their studio or online to face their trail ???????????; in case any one does not obey their summons to join the trail then they will do the trail as ex party and completely de fame in the non presented person and he/ she will become a fall guy for the media trail in the own manner of media style “like the styles created by artists the some media editors also has their own styles to make other people to get fixed???????????????; very sad ???????????? complete gross mis use of power of media by some editors with better wisdom than their so called journalists and reporters on site ???????????;  this kind of media judgements of their most of the time imaginatory/ presumptions judgements with presumptions and assumptions are leading to utter confusion among many sections of the society and also leading to violence and wastage of human energy in different forms, also this media trails effecting in some or other manner the real judgements as the culprits are alert in getting different types of views from the media (what prosecution supposed to be raised in the court room) and their so called intellectual panellists (some of them are experts in law) and using these techniques they are covering the loops holes in their defence and better uses the loop holes of  the prosecution by the so called intelligent lawyers of the culprits to at least dragon the cases for years and get relief till that period???????????; is this necessary helping indirectly the culprits ???????????; media editors may be intellectuals but certainly not majority of the editors and news presenters are specialists and experts in the law???????????; the professional lawyers and the judges  who are experts in the law are there to deliver their duty in the institutions of justice ??????????; sop media should understand what wrong they are doing by media trails ?????????? let law authorities i.e judiciary function its functionalities and media should play the role of information providing to common people on government issues and social issues and their remedies and social education and social obligations as government or law alone cannot do everything and cannot prevent all crimes and certainly media should not provide the excess expert information and ideal to the culprits in any case through the media trail ??????????????; also if the media trails are not stopped then many people are of the impression that after some time some media organisation may start influencing the judiciary in the name of peoples verdict by putting the opinion poll that “which way the judge should make his judgement- say yes/no if you feel the judge should go according to the judgement/ discussions of this editor, outcome of this media trail debate ????????


35)    NEED FOR MANDATORY MAINTENANCE OF WEBSITE BY ALL MEDIA ORGANISATIONS BOTH PRINT & ELECTRONIC MEDIA, NEED FOR PUTTING THE DETAILS OF THE JOURNALISTS/ REPORTS AREA WISE AND THEIR PHOTO AND CONTACT DETAILS,  ALSO FOR PUTTING ON THE WEBSITE THE MONTHLY DETAILS OF THE CHANNEL/ PRINT MEDIA AND ALSO THE MONTHLY REVENUES EARNED BY EACH NEWS AGENCY IN DETAILED BIFURCATION ON THE NET

Also it should be made mandatory that all the media organisations should maintain the website with same standard/uniform features in the design of their choice and they add additional features other than standard features; the minimum information needed to be maintained in the web site include the management, their share pattern, details of the investors, details of the creditors and un secured loans,  also the details of other business shares/ involvement of the major share holders, their education, their experience including their previous working places etc and the number of locations they are present; their office  equipment  make and number both stationary and movable and also the number of staff, the journalists with their location, and contact details their accreditation number as a journalist and also the details of contract agreements with the advertisements, the total revenues and total expenditure etc also the web site should post the monthly revenue earned and the viewership details region wise  & district wise; also the number of social programmes and the clippings of the social advertisements as well as social programmes and also on opinion polls conducted and their results with total number of people responded to the question etc for bringing absolute transparency in the operations of the media organisations by both print as well as electronic media organisations.; also all media organisations should keep the details of the journalists working in their pay role and also the free lance journalists details as and when if they take their services, the details include the journalist registration number, photograph, the education, the contact details both mobile and internet e-mail, social media etc their work experience etc etc

36)    NEED FOR MANDATORY DISPLAY OF NEWS GUIDE WITH FULL DETAILS OF THE SOCIAL AWARENESS PROGRAMMES TIMINGS ON THE WEB SITE

Also it should be made mandatory that all the news channels / print media should publish a weekly guide for all the news timings and programmes in between news bulletins regarding the social awareness programmes for making it a note to all the interested viewers to make it convenient to watch the interested social development/ social awareness programme. The details should also made available on web.
37)    NEED FOR MANDATORY CARRYING & DISPLAY OF THE ID CARD BY JOURNALISTS AND IN CASE OF INVESTIGATIVE JOURNALISM ALSO NEED TO SHOW THEIR CARD WHILE GATHERING THE INFORMATION, ALL THE INFORMATION GATHERING SHOULD BE VIDEO RECORDED/ VOICE RECORDED AND IT SHOULD BE PRIOR OFFICIAL AUTHORISATION / INFORMATION TO VISIT ANY PLACE DO SO FROM THE EDITORS OF THE MEDIA ORGANISATION.

Also it should be made mandatory that all the journalists except the investigative journalists should wear the ID card in a visible manner; and the investigative journalists should carry the ID card with them and mandatorily display the ID card while gathering the information and all the information gathered should be recorded either video or voice or collect the documents and the source of the documents / information and the evidence for their investigation should be produced to the editors of their media organisation; also all the investigative journalists should take prior permission from the editors of the organisation to carry on the investigation on any matter and the investigation should not be carried at the will & wish or sue motto by any employee journalist of any media organisation (in case editors did not provide the permission the journalists should report the same to BEA/PMEA and also journalist association against such editors); 

38)    NEED FOR KEEPING DETAILS OF AREA WISE JOURNALISTS AND THEIR  ID CARD NUMBERS AND CONTACT DETAILS IN THE NATIONAL, REGIONAL MEDIA JOURNALISTS ASSOCIATIONS; ALSO NEED FOR ONLINE VERIFICATION / SMS VERIFICATION OF THE IDENTITY OF THE JOURNALISTS BY ANY PUBLIC OR GOVERNMENT/ PRIVATE INSTITUTION ON VISITING THEM FOR ANY INFORMATION; CREATION OF DATA BANK OF JOURNALISTS AND PROVIDING UNIFORM NUMBER FOR ALL JOURNALISTS OF A PARTICULAR PLACE

Also it should be made mandatory that there should be national and regional media journalists associations and they should clearly make the list of journalists working each block wise/ mandal wise and each district wise and state wise with their photographs and contact details and whether they are working in any organisation or freelance journalists etc. This will certainly make the people aware of the true legitimate journalists and also makes them easily to contact the journalists whenever needed. This will completely eliminate the fake journalists and will curtail fake journalists from extortion in the name of journalists of so and so media organisation; also it should be made mandatory that each of the journalist should be provided with a valid number of journalist and the number on SMS to the association by any people should revel to them whether the individual is a journalist or not or online web verification should revel / provide the details of the journalist whether freelance or working in any organisation when every if any one got doubt about the visiting person in the name of journalist, if working in any organisation then the name of organisation and the contact number of the editor; in case any government/private organisation/ individual gets any doubt regarding the journalist they can contact the editor whether the journalist got permission to gather the information or not. This will completely eliminate completely the fake journalists.

39)    NEED FOR MAKING IT MANDATORY FOR ALL JOURNALISTS TO INFORM THROUGH SMS/E-MAIL/WRITTEN FORM ABOUT TO THEIR VISIT TO ANY PARTICULAR PLACE FOR INFORMATION, UN INFORMED VISIT TO ANY PLACE SHOULD BE TREATED AS UN AUTHORISED AND SUCH JOURNALISTS PERFORMING SUCH UN AUTHORISED VISITS MORE THAN THREE TIMES SHOULD BE REMOVED FROM JOURNALISM FOR UN ETHICAL BEHAVIOUR

Also as mentioned above in order to ensure that all the journalists maintain the ethical practices it should be made mandatory that each journalist working in any media organisation should either take prior permission or inform in writing through hard copy or e mail or sms about the investigative journalism and also the place of visit to take any information from any individual or organisation; without the official permission from the editor / information to the editor the journalists should not visit in their official capacity as journalist and visit any private/ government organisation / individual to meet / gather information etc, by showing the journalist ID card the visit of the journalist should be treated as official. And in case of violation of this rule the journalist should be barred from carrying out the profession of journalism   and should be a non bail able case and imprisoned religiously for suspension of using the position of journalist of any organisation for personal gains treating it as the journalist has the intention to do extortion or do corruption/favouritism/bias; also need for formation of freelance journalists regulation authority.








40)    NEED FOR CREATION OF CONTROLLING AUTHORITY FOR FREELANCE JOURNALISTS AND ALL FREELANCE JOURNALISTS ARE LIMITED FOR ONLY WRITING COLUMNS AND EXPRESSING THEIR OPINIONS AND SHOULD BE BARRED FROM PERFORMING THE INVESTIGATIVE JOURNALISM

Also it should be ideal that government must make it mandatory the formulation of an authority for regulating the freelance journalists; all the free lance journalists must mandatorily register in this association; and all the freelance journalists are barred from carrying the investigative journalism; in case they already possess some information they can present it with evidence to the concerned media organisation where they are presenting their views; also all the free lance journalists are eligible only to express their views and opinion on any matters  any where through any medium of communication; also the free lance journalists are barred to gather any information, obtain any favours / permission for visiting the government/ private offices/ individuals in their capacity as journalist; however they are free to visit any place as a citizen of the country any place of their choice and meet any individual as the citizen of the country and they are barred from using the information gathered/ conversation as a citizen with the government/ private individuals with any media or in any social media or in any form of communication in the capacity of the journalist, but can share as a private citizen. This measure will certainly bring ethics in the journalism and will be useful in curtailing the journalist using their position to influence the government and private organisations and individuals in any manner for their personal gains.

41)    NEED FOR MINIMUM ELIGIBILITY CRITERIA FOR MEDIA ORGANISATIONS & JOURNALISTS TO CARRY OUT THE INVESTIGATIVE JOURNALISM

Also it should be very ideal that the government must fix the minimum eligibility criteria of the media organisations to carry out investigative journalism; this measure is necessary to bring more transparency, quality in the investigation journalism and also reduce the confusion and mis utilisation by all media organisations which are just created only with one or two journalists just to utilise their investigative journalism for their individual benefits; as such the investigative journalism should be allowed to conduct by only those media organisations who are having more than 10 members of journalists working with them; only 20 % of the total number of journalists working in any media organisation should be eligible to work as investigative journalism and all those journalists should mandatorily undergo training for carrying out the investigative journalism; also to carry out the investigative journalism the journalist should have minimum 15 years of experience as a journalist; the above methods will certainly make the best outcome and the investigative journalism will be useful for the creation of better governance and better society.

42)    NEED FOR RECORDING OF ALL THE TELEPHONE CONVERSATION DETAILS BY ALL JOURNALISTS THEMSELVES, MAKING IT MANDATORY THAT ALL JOURNALISTS USE ONLY ONE/ TWO PHONES WHICH WHERE SUPPLIED BY THE MANAGEMENT OF THE MEDIA, ALL THE INBOUND AND OUT BOUND CALLS SHOULD BE EXPLAINED TO THE CONCERNED EDITORS IN THEIR ORGANISATION IN WRITING ON WEEKLY BASES. ALSO THE DETAILS OF INBOUND AND OUT BOUND E-MAILS. EDITORS SHOULD KEEP THE RECORDS FOR OVER 30 YEARS.

Also it should be made mandatory in order to create absolute discipline and transparency of dealings of all the journalists working in the media organisation to ensure their dealings with different people in the society are legitimate, authorised and they are full working for the organisations promoting the  true journalistic values and do not mis use their position as the journalist, that all the journalists should be made to record  the telephonic conversations in brief and submit to the editors of the organisation on weekly bases for each call they made or received; the details of all in bound and all out bound calls of the official mobile phone of the journalist which was supplied by the media organisation; also media organisation should know the details of the personal mobile phone of each journalists, all journalist working in media organisations are barred to print their personal mobile phone numbers in their visiting cards and also must mandatorily use only official mobile phone for all journalistic related works; Also the case is same  regarding the e-mails of the journalists; this method will certainly make the journalists are accountable to their organisations and function without any self interests.

43)    NEED FOR MANDATORY MAINTENANCE OF DAILY DAIRY BY ALL THE JOURNALISTS AND RECORD THEIR VISITS AND CONVERSATIONS AND SUBMIT TO THE MEDIA MANAGEMENTS ON WEEKLY BASES

In addition to the above mentioned maintenance of the telephonic conversations and e-mails; also it should be made mandatory that all the media organisations must mandatorily make all the journalists maintain the daily dairy of the visits and the purpose and outcome of the visits to various places to meet various persons or to obtain the details or any material evidence or any information or taking a picture etc; these details should be made soon after the visit, these details should be on exact time bases, these daily dairy details should be either up loaded every day to the computer system for information and monitoring of the editor or should submit the hand written dairy on weekly bases; this method will certainly make the journalists function absolutely in the lines of transparent manner and all their works will be prior information where ever necessary and are in the perfect knowledge of their editors. This will certainly eliminate any mis use of authority by either journalist or the editors as in case of any wrong happening both are accountable for their actions.

44)    NEED FOR FIXING MINIMUM WOKING EXPERIENCE TO BECOME EDITOR OF ANY MEDIA ORIGINATION BOTH PRINT & ELECTRONIC MEDIA

Also it should be made mandatory that each media organisation whether it is a print media or electronic media should mandatorily maintain the ratio of editorial staff to the journalists; all the editors should be mandatorily possess a journalism degree and also must have at least 18 years of experience with minimum age of 40 years; all the existing as well as newly establishing future organisations need to maintain these minimum standards, this measure ensures that all the editors are well experienced and fully mentally trained/acquired experience to provide better output from the inputs supplied by the journalists, they can better judge what is the best and what is not instantly within the guidelines of  BEA or other norms; this will enable quality non controversial, balanced approach  news at all times

45)    NEED FOR MANDATORY AUDIT OF THE ALL THE NEWS AGENCIES BY THE GOVERNMENT MEDIA AUDITORS FOR ENSURING MINIMUM STANDARDS ARE MAINTAINED AND FOR ENSUING THE LEGITIMATE SOURCING OF INPUTS BY THE MEDIA ORGANISATIONS

Also it should be made mandatory audit of the news agencies by private auditors as well as government auditors, the reason being all the media is directly linked to the people and has tremendous influence on the society and also influencing the governments through positive pressure on the government through creation of awareness among the people; as such it should be the duty of the media organisations to maintain the minimum fixed standards, in order to ensure the standards are maintained an audit should be performed for the verification of minimum standards existence like the office space, the facilities extended by the media organisations to the journalists and employees, the quality of the input and output  on random bases whether the inputs to the news are sourced legitimately and responsibly or not, whether the ratio of journalists on field to the number of staff at the editorial is maintaining or not, whether minimum no of journalists exists for carrying out the investigative journalism by  experienced journalists etc etc; this measure will certainly improve the quality of the media output and also makes the media to act only on legitimate sourced information, less scope for unnecessary sensationalisation from unauthorised/ illegal sourcing of information obtained through ether bribery for the officials/ lower staff / literally stolen information from organisations supplied by the staff of that government/ private / individual which is criminal, illegal and gross violation of responsibility of the employee of that particular organisation to theft the information to provide it to media, regarding any matter presented as news and terming as “our sources” need to be curtailed and completely banned in order into inculcate discipline and legitimacy in the people, as the one who is preaching the values and legitimacy to the people also should follow?????????? It is not to curtail freedom of information to prevent the wrong done by might as in some cases it is very difficult to un earthen the culprits only informal anonyms calls /information gives leads but that also should be legitimately used by the media and do investigation before presenting the news; correction in the system of governance will not occur due to sensetanilisation through presenting stolen information to ill-gotten information, but can occur through the RTI or other official mode of communication in case of both private and government organisation and in case of any suspicion on the private organisations not providing the information the media should complaint to the concerned government authorities with any kind of preliminary information received from any quarters by them to government agencies to get their suspicion proved and then to be presented as news.  Also it should be made mandatory that if any media organisation seeks any information from any government organisation in writing irrespective of RTI, it should be the duty of the government to provide the information if the information seeking is not sensitive and will not affect the ongoing process like tender bidding or fixing of prices etc or any other secrete information, also it should be the duty of the government organisations to take immediate appropriate necessary action on the private organisations based on the written complaints from the media organisations with a maximum period of 30 days.  







46)    NEED FOR STRICTER REGULATIONS FOR THE USE OF SPY  CAMERAS BY THE JOURNALISTS AND STING OPERATIONS BY MEDIA ORGANISATION; ALSO MAKING IT A CRIMINAL OFFENCE TO USE SPY CAMERAS BY ANY INDIVIDUAL CITIZENS FOR MAKING NEWS AND PRESENTING TO MEDIA ORGANISATIONS ???

Also it should be made mandatory that the use of spy cameras and sting operations by media journalists requires written permission of of the editors and management of the media organisation, also for airing/ printing the information regarding the findings of the sting operation with un edited  feed of the sting operation should be first preview by the BEA & PMEA  and only on 3/4 approval of the BEA & PMEA members total strength through voting only should be allowed to air/ print in the media the outcome of the sting operation, this measure will certainly make the un authorised use of the sting details/ findings by any individual journalist and also by any media origination/management; also it should be made mandatory that any media organisation can conduct a maximum of four stings  in a calendar year with one sting per quarter and passage of each quarter lapses the right to conduct that number of sting (i.e in first two quarters if no sting operation was made then /initiated then the media organisation can do maximum of two stings in the next two quarters of the year). Also all other media in the BEA/ PMEA should use the sting details and outcome of the sting operation at least after one day of the original sting operator media presents it to is readers/viewers; Also it should made a criminal non bail able offence for all the common citizens to use the spy cameras in any public places and government / private offices and also presentation of any spy cameras recorded visuals to the media or media media sourcing the visuals from common citizens obtained the visuals through spy cameras?????????;also it should be made mandatory the courts should not consider any un authorized visual from any un authorized spy cameras as evidence in any trail of any case. As it becomes a fashion for many to buy a spy camera pen with few hundreds of rupees or any small gadget and talk something in private and make it a sensation??????????????

47)    NEED FOR MANDATORY MAINTENANCE  OF E-PAGES OR E-PROGRAMMES BY MEDIA ORGANISATIONS ABOUT THEIR DAILY PUBLISHED PAPERS OR DAILY PROGRAMMES AIRED

Also it should be made mandatory that all media organisations whether print or electronic media should mandatorily maintain the web site with e-pages and e- programmes and should provide the day’s paper in the e format, also the electronic channels should up load the previous hour news bulletins to the e-news of the particular electronic channel (if any additions on the pervious news); this will certainly ensure more number of people are able to read/ view the news as the entire country is now having the internet facility with broad band reaching even remote villages and most of the mobile phones in India in near future are totally internet facility and many millions can use the mobile internet.  This facility will enable the media organisations to have better opinion polls on day to day matters of importance to strengthen the social system and also system of governance through knowing the opinion of large section of people.

48)    NEED FOR CREATION & MAINTENANCE OF ACHIEVE              E-LIBRARY BY ALL THE MEDIA ORGANISATIONS FOR THEIR INFORMATION PRESENTED IN THE NEWS PAPERS AND IN THE ELECTRONIC MEDIA FROM AT LEAST PAST 10 YEARS ONWARDS AND ALSO KEEP EVERY DAY PRINTED/AIRED INFORMATION; THIS UNIFIED MEDIA E- LIBRARY SHOULD BE ACCESSIBLE TO GENERAL PUBLIC; ALSO THE MEDIA ORGANISATIONS SHOULD MAINTAIN SEPARATE E- LIBRARY WITH ALL INPUT MATERIAL OF THE EDITORS OF THE ALREADY AIRED/PRINTED INFORMATION WHICH SHOULD BE ACCESSIBLE TO ALL THE JOURNALISTS OF ANY ORGANISATION ONLY 

Also it should be made mandatory that all the media organisations should maintain the e-archive of their previous news papers / news programmes on the internet, the e- archives should be from minimum 10 years back and should be stored for at least 30 years, this can be made through the digitalization of the old additions of the news papers and news aired in the media on topic wise i.e politics, economy & business, sports, science and technology etc etc; this measure will ensure that people can easily get the information regarding the particular subject, this also enables that the media operators cannot go back on their previous published/ aired views / information as the information is easily available to the people about that particular media organisation news paper / electronic media. This measure ensures that all the media operators are very alert and attentive in presenting the news to the people; Also this enables the other media journalists to do further investigation on any matters already presented in some media with some information, they can approach the editors of that media through the BEA/PMEA for the source code data for carrying out further investigation, this measure will certainly ensure that media organisations them self do almost full investigation and present the matters and also no issues raised in media will vanish after some time.


49)    NEED FOR RTI APPLICABILITY FOR ALL NEWS CHANNELS AS FAR AS INFORMATION ON ANY ISSUE RAISED IN THE MEDIA, AS IT SHOULD BE THE DUTY & RESPONSIBILITY OF THE MEDIA TO REVEAL ITS INFORMATION, AS IT IS INVITING FROM THE PEOPLE TO SHARE THE INFORMATION THE SAME WAY IT ALSO SHOULD RECIPROCATE TO THE PEOPLE THROUGH RTI, ABOUT THE MEDIA ORGANISATION AND OTHER MATTERS OF PUBLIC IMPORTANCE

Also it should be made mandatory that all media organisations fall under the RTI, and any citizen can seek the information from the media organisation for the details of the programme / information printed/aired in the news for their back ground check or research or sourcing of the information to air/print the programme with certain limitations in case of private to private business matters and all other government related matters should mandatorily should be under RTI and also the RTI  should cover whether the journalist involved has taken prior written permission of the editor to visit any place which the programme was aired or whether the programmed aired through the sting operation has the approval of the BEA/PMEA or what is the outcome of the government audit on the media organisation etc; this method will certainly boost the confidence in the people about the media for maintaining the standards and absolute transparency in their operations. Since all media is dealing with the public and they should set examples for others to be transparent in their system of administration to have absolute moral authority?????????????

50)    NEED FOR DECLARATION OF ASSETS BY ALL PERSONS IN  MEDIA MANAGEMENT/OWNERSHIP & THE JOURNALISTS (BOTH EMPLOYED & FREELANCE) IN THE WEBSITE OF THE ORGANISATION & ASSOCIATIONS, NEED TO PROVIDE DETAILED EXPLANATION FOR THE RISE AND GROWTH OF ASSETS OF MEDIA MANAGEMENT, JOURNALIST & THEIR FAMILY MEMBERS FROM THE START OF THEIR CARRIER TO TILL A PARTICULAR DATE EVERY YEAR.

Also it should be made mandatory that all major share holders/directors of the media organisations, and all journalists should mandatorily declare their individual and immediate family members assets, the immediate family members include the parents, the spouse and children both married and un married. The details should include the movable and immovable assets and must explain in detail the source of income and also the growth formula in case of growth from the day of they begin their carrier to till the date of declaration, every year should declare to set example for other three functionaries i.e legislature, executive and judiciary to do so to bring absolute transparency and accountability to the public by people in public life; all the details of the assets and wealth of the journalists should be kept in the media organisation web site as well as the web site of the journalists association for both employee journalists and the freelance journalists; all journalist should declare their assets and income in an affidavit form under the oath;  any wrong declaration/ under valuation/ under declaration/ non declaration/ non disclosure of information/ concealing of facts etc  should lead to suspension / dismissal of journalist licence; this measure will set an example that who are constantly fighting for the transparency of other people in public life like the elected representatives, the government officials should by themselves are clean & transparent before asking others??? this measure is necessary to remove the negative opinion about the journalists and all the media managements in the mindset of many people in the country as many people has the doubts that most of the journalist enjoy luxury life earned through ill gotten wealth or earned through their proximity with the bureaucrats and elected representatives and the existence of an unholy nexus between the journalists, media organisation managements and the government servants both bureaucrats as well as elected representatives and also some private business organisations???? Also this measure will ensure that all the media is completely transparent as of now it is an open secret that some of the journalist and media organisations are acquiring assets only through illegal settlements and nexus between the government officials and elected representatives (these are seen on and off in the news papers itself that other media organisations are doing this and that using the position of journalism and blackmail) and because of this kind of persons who are limited number people are of the impression that the entire media is hand in glove with the institutions and whatever they are doing is only for the public eye wash only to get more richer and wealthier as many of the media organisations never take up the conclusion of the most of the matters exposed and the matters exposed are remained in dormant stage in the government or hushed up as these media got their appropriate share for them, or dragooned for decades in courts;  these kind of notions in the peoples mind can be certainly eliminated through the transparent, detailed declaration of wealth, assets, how they acquired and the source and formula for growth of their individual and family assets and income should bring the absolute confidence in the media in the common people. Also this gives an opportunity that many people can adopt the same formula of growth to become richer and wealthier???????????



51)    NEED FOR MANDATORY ONE/TWO HOUR NEWS BULLETINS DAILY TO PROVIDE UP DATES ON PREVIOUS ISSUES RAISED IN MEDIA AND THEIR FOLLOW UP ACTION BY THE GOVERNMENT/ PRIVATE ORGANISATION IN ESTABLISHING/ FIXING THE LACUNAS; AS SIMPLY RAISING THE ISSUE AND FORGETTING AFTER NEW ISSUES COMES WILL NOT SERVE THE PURPOSE; ALSO THE CASE IS SAME WITH PRINT MEDIA TO DEDICATE 10% OF THE SPACE FOR FOLLOW UP ACTION ON PREVIOUS ISSUES ON DAILY BASES.

Also it should be most ideal to make it mandatory that all media organisations both national and regional electronic media should mandatory provide one hour by the national media and two hours by the regional news channels to provide the follow up action / updates on action taken/taking measures by the government as well as private organisations on the issues raised in the media  previously; without which keep on raising the issues every day without any follow up action and the measures taken by the government private organisations will not serve the purpose, this measure will also bring confidence in the people in the media organisation as most of the important corruption issues are being vanished from the media after some period?????????, also this measure will bring more confidence in the governments for the immediate quick actions in fixing the lacunas and and rectifying the draw backs/ mistakes to get justice to the people will certainly get more appreciation from the people; as such it should be made mandatory that the media should mandatorily present the follow up action news every day; as far as the print media is concerned it should mandatorily devote 10% of the total news space every day to write about the follow up action of the previous issues raided by the print media and other electronic media

52)    NEED FOR DOUBLE THE PUNISHMENTS THEN THE NORMAL INDIVIDUALS FOR ANY CRIMES OF WHAT SO EVER NATURE BY THE JOURNALISTS FAILED IN DISCHARGING THEIR DUTY AS A JOURNALIST

Also it should be ideal that in order to bring absolute transparency in the media organisations the punishments for the wrong doers in the media organisations either the management or employees or journalists should be liable for double the punishments as they are deceiving millions of people making them to undergo acute stress and mental agony through their wrong doings for their personal gains as people believe whatever aired in the media is true to the core and such cases cheating the innocent common people with concealing of facts or wrong information or bias information completely breaching the trust and confidence of the people in the fourth estate should be  punished severely; the punishments should be double than the normal punishments;  this measure will make that all the media organisations, the journalist are alert every time and are more transparent and they practice what they preach and be a role model and example for other people in the country

53)    NEED FOR ISSUE OF BIO-METRIC FINGER PRINT ID CARDS FOR ALL THE JOURNALISTS; INSTALLATION OF BIO METRIC READERS AT ALL GOVERNMENT OFFICES AND RESIDENCES OF TOP BUREAUCRATS AND ELECTED REPRESENTATIVES

Also it should be more ideal to issue the biometric finger print stored  electronic chip based identity cards for all the journalist; all the government offices / political party offices where the regular press briefings happen should have bio metric card readers which are integrated to  the computer system of the data base of the journalist association to ensure only authorised persons who are journalist only will attend the media briefings in the government departments and various ministries of government  and in political party  organisations; this will certainly remove the un necessary nuance due to non authorised persons and non journalists entering the media meetings in the cover of fake media identity cards to create the nuisance; also the electronic chip based cards are useful for entry of all the media persons for entry in all government organizations by making it mandatory that all government organisations should install the biometric entry and exist system at the entrance of these offices to ensure their employees attend the duties in time and leave the office after the duty time, these government bio metric systems should have the data of the local journalists and also should be connected online to the journalists association for ensuring the authentication of any journalist and also for recording the visit of the journalist to the government offices. This measure will certainly bring more transparency and accountability of the journalists visiting the government offices; also it should be made mandatory that all elected representatives MLA/MLC/MP should have the CC cameras at the entrance of the official residence and personal residence and the bio metric card reader and all the government officials and the journalist visiting the elected representatives should mandatorily swipe at the entrance to record their visit and take the visit record slip and submit it to the editor of their organisation to ensure that their visit is legitimate and authorised; alternatively BEA & PMEA should keep mobile unit of bio metric finger print unit to all the places of media briefings to register the presence of authorised persons to enter the media briefings. This measure will certainly bring the desired change in the function of the media organisations and journalists and certainly receive people’s appreciation for their transparency in their operations.
54)    NEED FOR MANDATORY SUPPLY OF LATEST HIGH END STANDARD 3G/4G MOBILE PHONE AND LAPTOP/TABLET PC WITH KEYPAD TO ALL THE JOURNALISTS WITH UNLIMITED USAGE OF INTERNET UPLOAD & DOWNLOAD FACILITY BY ALL MEDIA ORGANISATIONS WITH CUG AMONG ALL JOURNALISTS OF ALL ORGANISATIONS; ALSO FOR ALL THOSE JOURNALISTS IN PRINT MEDIA SHOULD BE SUPPLIED WITH LATEST LASER JET PRINTERS AT THEIR HOME

Since this period is fully technology revolution and communication is the main stream, as such all the journalists should be provided with 3G/4G latest high end mobile phone and laptop/tablet PC of specific standards may be of different manufacturers and also free un limited upload/ download facility; also providing within the media organisation and among all media organisation the caller user group (CUG) communication facility should be created among the journalists for better communication among the journalists for sharing of the information;  also for the journalists in the print media should be provided with latest laser jet printers at their home; this will enable the journalists will  be able to communicate properly and accurately and the information is at their finger tips and this be able to help in better news presentation by the media operators. 

55)    NEED FOR PROVIDING FREE CONVEYANCE TO ALL JOURNALISTS BY THE MEDIA ORGANISATIONS WHEN THEY ARE ON DUTY.

Also it should be made mandatory that all media organisations provide the free conveyance to all the journalists in duty from the office to the place of the reporting and back to the office; in case of female working journalists the conveyance should be provided from the residence to the office and to the reporting place and back to the residence, as the timings of the journalists are irregular the safety of the female journalists should be the responsibility of the media organisation; in case the media organisations does not have the sufficient number of vehicles then the media organisations should provide the loan to the journalists to obtain the vehicle of their choice and provide the “fuel top up cards” of almost all the oil company petrol/diesel pump stations and provide the top up cards filled by the media organisations to each of the journalist rather than providing the cash in the salary towards fuel expenses for ensuring better utilisation of the fuel and ensure that there will not be any burden on the journalists as they may not carry the cash/ bank cards all the time, and the petro card makes them move to the places if they have sufficient fuel un their vehicle irrespective of money in the pocket??????? As most of the journalists has the spirit by default in them to do something better for the society
56)    NEED  FOR MANDATORY MAINTENANCE OF PANTRY/MINI SNACKS BAR FOR SELF PREPARATION OF COFFEE/TEA, AND PROVIDE CLEAN Water AND SMALL EATS LIKE BISCUITS, FRUITS READY TO MAKE OAT MEALS, NUDELLS ETC IN EVERY OB VAN OF MEDIA BY THE MEDIA ORGANISATIONS AND ALSO IN EVERY VEHICLE USED TO TRANSPORT THE MEDIA PERSONS, ESPECIALLY JOURNALISTS

Also it should be made mandatory that all the media organisations should mandatorily provide the facility in every OB Van of the media and also in every vehicles used to transport the media persons especially the journalists the provision for coffee/tea preparation, sufficient quantity of water, the snacks like biscuits, fruits, ready to make oat meals, etc etc to ensure the journalists can prepare the tea/coffee on the transit and also have the food in case of no nearby places to have food especially in rural areas and muficalls, and also busy activity in cities sometimes  based on their location and situation at the place of reporting; this measure will certainly make them feel much relaxed as far as food is concerned, it also helps them to main body stamina better to some extent rather than without food, also this method will certainly reduce the dependence of the media persons on the canteens of the places of visit like government offices, the political offices and also some times to the free supply of the snacks in the media briefs by the political party offices and government offices to please the journalists?????????????; this may lead to little bias or soft corners towards the persons whom the media journalist supposed to interview/ question ????????????, which can be prevented through media organisation providing to them healthy snacks rather than making their journalists depend up on the un healthy oily foods such as “somas, alu bond”, etc etc offered by the others.

57)    NEED FOR EXTENDING THE FACILITY OF CONCESSIONAL CANTEENS LIKE MILITARY CANTEENS FOR ALL JOURNALISTS & EMPLOYEES OF MEDIA ORGANISATIONS FOR PROVISIONS AND OTHER NEEDS WITH LOCATION OF THESE CANTEENS IN EVERY DISTRICT AT THE DISTRICT/CITY HEADQUARTERS

Also it should be ideal that all the persons working in the media organisations from the back end employees to the journalists should be provided with concessional canteens (more or less like modern super markets) for the regular provisions like the military canteens which provide the concessional food and other consumable items for their soldiers and other staff (of course no sale of liquor/alcohol to the journalists) with a ceiling on their purchases which should not exceed 50% of their basic salary to ensure this facility will be best utilised; this is necessary as the journalist are also working for the betterment of the society, and their services to be given due recgnization & respect and also this measure of concessional canteens will certainly reduce the financial burden on the journalists and  they will be able to concentrate more on the public issues and also make them more inclined towards straight forwardness rather than thinking of making some extra money than the salary through favouritism / bias etc etc to have better living for their family. 

58)    NEED TO PROVIDE 1% SEATS RESERVED FOR THE CHILDREN OF THE MEDIA ORGANISATIONS WITH FIRST PREFERENCE TO THE JOURNALISTS IN ALL THE CENTRAL GOVERNMENT SCHOOLS LIKE “KENDRIYA VIDLAYAS” AND ALSO ALL THE SCHOOLS RUN BY THE STATE GOVERNMENT AND 0.5% RESERVED IN PRIVATE SCHOOLS AND COLLAGES ON MERIT BASES AMONG THE CHILDREN APPLIED IN THIS CATEGORY

Also it should be ideal that the government must either provide a separate school/s for the journalists children or there should be 1 % quota in the central government operated krendriya vidlayas and the state government operated schools in each district/city/block/mandal, only for the children of the working journalists on the bases of merit of the children who have applied in this category,; also it should be ideal that government must ensure that private educational institutions up to degree provide 0.5% of the total strength of the seats in their institutions or minimum one seat  for  the journalists children  and the selection of children in this category should be purely on merit among the children applied in this category and the fee should be either concessional or normal depending upon the income of the parents; this measure will certainly make the journalists major burden of searching the school and also the heavy school fees in the private schools will be reduced and they will be able to concentrate more on public issues, also there should concession fee for the journalists children up to degree;  this measure will certainly helpful not only for the journalists by a lot to the common public as the journalists will be able to concentrate on more productive work than family worries reduction.

59)    NEED FOR ISSUE OF FAMILY HEALTH CARDS FOR JOURNALISTS AND EMPLOYEES OF MEDIA ORGANISATIONS

Also is is more ideal that all the media organisations employees, journalists should be provided with family health insurance cards, premium amount should be shared among the media organisation and the government, party from the media organisation side and partly from the government side, this facility will certainly further ease the journalists to function their duties better as they don’t have too much bother about the family health care, as most of the journalists are on the move in search of information????????

60)    NEED FOR ALLOCATION OF HOUSE PLOTS FOR ALL JOURNALISTS OF MINIMUM 10 YEARS OF WORKING EXPERIENCE

Also it should be ideal that government must provide a house plot to all working journalist only which is non saleable and non transferrable, in case the allotter dose not utilize for their self; also the government must provide the constructed government house to the working journalists of all recognized media organisations maintaining minimum journalists and ratio of employees per journalists on minimum rent to the journalists in district head quarters / city which will enable the journalists to deliver their duties better.

61)    NEED FOR FIXING THE RETIREMENT AGE FOR JOURNALISTS AS 65 YEARS OR 44 YEARS OF WORKING EXPERIENCE WHICHEVER IS FIRST APPLICABLE.

Also it should be ideal to fix the retirement age for all the working journalists in the media organisation (other than free lance journalists) like any other three estates of government like executive i.e bureaucrats and judiciary, of course need to have retirement age for politicians much needed???????; the age for retirement  of journalists should be 65 years or maximum working period of 44 years which ever first comes; this measure is very necessary to provide way for younger journalists to grown in their carrier in the media organisations, also to understand the latest technological developments, all the retired journalist from the media organisations can become free lance journalists and some of them can be in the BEA, PMEA at different levels i.e district, state and national level to provide expert advice rather  than in routine work of reporting and editing. 

62)    NEED FOR CREATION OF PENSION FOR RETIRED JOURNALISTS AND FREE RAIL/ BUS TRAVEL OR CONCESSIONAL AIR TRAVEL FOR RETIRED JOURNALISTS; ALSO TO PROVIDE CGHS FOR ALL RETIRED JOURNALISTS & THEIR SPOUSE FOR  FREE MEDICINE.

Also it should be most ideal that all the retired journalists should be provided with the provided with pension partly shared by the government and partly shared by the media organisation, Also all the retired journalists should be provided with free bus travel within the district/city of stay after retirement and also for any intercity operated by the state road transport departments; also the retired journalists should be provided with free sleeper rail journey anywhere in India; also the retired journalists should be provided with concessional air travel by the national air carrier, all these free bus tickets should be for total year within the city unlimited, up to 24 single journeys or 12 up & down for inter city & out station bus services use and 12 single journeys or 6 up & down rail journeys anywhere in India by sleeper class or the equivalent amount should be deducted from the fare amount in case they wish to travel in higher class journeys, also there should be concessional air tickets are only for the individual journalists maximum 6 single journeys / 3 up & down journeys as wished by the retired journalists, the concessional air ticket should be only basic charges without the tax component, this facility should be extend lifelong for all the retired journalists, Also it should be ideal to provide all retired journalists extending the facility of CGHS to provide free medicine to them and their spouse; these facility will certainly be useful to the senior retired  journalists as a respect, recognisation to their services rendered to the betterment of the people of the country in their best possible manner.

63)    NEED FOR RESPONSIBLE SOURCING OF THE INFORMATION OFFICIALLY, OTHER WISE PEOPLE ARE OF THE OPINION THAT MEDIA CAN BRIBE THE SMALL TIME OFFICIALS SUCH AS THE DISPATCH CLERKS OR THE COMPUTER OPERATORS OR RECORD ASSISTANTS OR STENOS OR SOME SENIOR OFFICIALS EITHER SECRETLY GIVING ON THEIR OWN OR THROUGH SMALL BRIBING OF THE MEDIA ETC WHICH IS UN ETHICAL/ ILLEGAL?

Also it should be made mandatory that all Media should source the information from legitimate sources only, even though it receives information from different sources which may be legitimate or not, or formal or informal, then media organisations should re-verify the information through legitimate way before presenting the news to the common public, this measure is very necessary to inculcate discipline among the common people as well in the system of governance, as in simplest words that buying & re selling (even at zero cost) the theft material is wrong?????? (in case of any high profile/ influential persons in government/private involved in wrong acts and then either the staff or anyone who knows the information just need to pass on the information either orally or through righting in the larger interest of people, but media should not encourage them to theft the information from that organisation and pass it on to them it may be wrong doing by the other party but no employee/person should do theft for media?), also what one preaches and works for a cause should be practiced by them, in such case media organisations working for bringing out the lacunas and dirt in the system to clan and fix the lacunas for common good, then media organisations being a fourth estate should right royally obtain the information pertaining to any issue of the governance matters both private and public importance from any organisation whether government or private and present it to the people, obtaining the information from theft sources or from un authorised and illegal way by just getting the copies of original files, in some cases some secret information from the un authorised persons of any organisation revealing un officially/obtained either by the media organisations through their management techniques or through some disguised employees  mostly lower rank or irrespective of rank in that particular government/ private organisation, also without actually verified it officially the information is presented both in the print and electronic media is how far justifiable ???????????; it is almost the same that media is encouraging theft?????? The theft done by media organisations in one or the other way is justifiable??????????? whereas theft by a small time theft for the self for earning bread to their family is punishable?????????; in case media organisations feel and justify that their organisations are filled with people with full wisdom and rationale and every journalist is a saint like persons and are straight forward and as such their way of doing is only high way and none can question them, if question the media then most of the media will attack  the individual/ organisations and completely try to de fame to create a fear  psychosis for the individual or organisation is how far justifiable ??????????? If the same media is presenting and encouraging the dacoit/theft in the government organisations and private organisation for steeling the information???????? Every media organisation persons especially in the higher ranks in the organisation should do thorough self introspection in this regard and self justification of wrong act is very sinful and criminal and un pardonable?????????; if they feel justified by saying that since they are doing in the larger interest of common public anything illegitimate is ok??????? Then people who are robbers doing robin hood type robbing the wealthy and distributing it to the common people should not be punishable by the law of the land as the robber also doing the robbery for the common good only that too for poor only?????????;










64)    NEED FOR RESPONSIBLE PRESENTATION OF MEDIA ORGANISATIONS WITHOUT WASTING THE PRECIOUS TIME OF MEDIA AS WELL AS COMMON PEOPLE ON PETTY ISSUES UNNECESSARILY SENSATIONALISATION OF THE ISSUES AND CREATING HATE-RATE/ INDIRECTLY CAUSING PUBLIC DISTURBANCE THUS WASTING MILLIONS OF MAN-HOURS, FUEL, ELECTRICITY, MONEY ETC AND VIOLENCE IN SOME CASES ON SLIP OF TUNG BY SOME INDIVIDUALS ON SOME MATTERS; ALSO NEEDS TO SERIOUSLY FOLLOW UP AND EXPOSE ON HATEMONGERING IN CASE OF COMMUNAL ISSUES AND ALSO IF ANY THING RELATED  TO NATIONAL SECURITY.

Also  some of the  media are literally after some individuals in public life may be the politicians of any political party or any religious institute or any other individuals or any elected representative  after all everyone is human beings will naturally has the tendency to do some error in their life, if on any bad day for those individual slips Tung and express some point of views which may not be good in taste for some section of people/in general (till date other than hatemongering almost all the individuals whose words are being contriversilaized by the media are only in the interest of the larger section they have spoken at length  in their local area and they sited some examples which may not be good in public life and for that media projecting as if they are total villains and criminals and deserve to be punished, media dragging them unnecessarily to the streets is how far justifiable ??????????- need serious, rigorous introspection by the media ???????????), in a country where freedom of expression is equal for every individual, then the media is completely after the person to get repeatedly putting pressure on the individual as well as the organisation  where the individual working / represents to take action against the individual or completely de fame that individual/organisation / political party in the public good as if the  individual has done a big crime?????????; only people with wisdom can do self less work in larger interest?????????, as long as the slip of tung dose not relate to the threat to internal security of the country or dose not a religious hate speech causing communal hate rate and causing communal violence it should not be made large issue???; Such wrong acts should be severely viewed and the media organisation licence should be suspended immediately and the appropriate necessary action including the barring the journalists responsible for these acts to be lifelong ban on conducting journalism will certainly rectify this lacuna and it will be possible for media to a lot better works then jumping on this silly issues which makes people will get absolute faith in the fourth estate. 
  
65)    NEED FOR RATIONAL PRESENTATION OF NEWS BY THE MEDIA ORGANISATIONS- BEA & PMEA SHOULD TAKE STRICTER DECISION ON THEIR OWN IN THIS REGARD TO DO BETTER UTILISATION OF ENERGY OF JOURNALISTS FOR BETTERMENT OF SOCIETY

Also what is acutely lacking in the media organisations is rational behaviour and presentation, in the absence of rational most of the media organisations are more or less like mobocrcy and are crazy in presenting the single point news for maximum length of time without actually focusing on the root cause of the issues and curbing the roots they are mostly focusing on that particular issues??????; the live example is the case of “nirbiya”, even when nirbiya is very sadly passed away for the brutality of the bruits, peoples anger on the road is happing is very justifiable but for the anger of the people for what????????? to do justice to the girl by bringing the culprits to justice- will by hanging the culprits alone can solve all the issues of rape and stop happening of rape?????, Also to ensure that such incidences does not happen again on any girl child in the country???? Out of all incidence of atrocities against women, more heinous crime like rape ??????????, but did the media organisations really interested in archiving the objective of the common people protesting on the streets to protect every girl child in the country to stop atrocities against women & girl child?????????, if really media interested in the pursuing the peoples objectives then they could have taken the feed from two or three media and rest of them draw the feed and air appropriately and the make use of reaming 80 % journalists to be after the red light areas, to be after the open prostitution in the form of advertisements in the so called print media (full body massage, escort services relax at home or hotel etc etc ) and might have tried to curtail the violence and forced sex trade where millions of women and young girls are being raped every day on an average of 6 times daily and getting tourchers from the brothels ???????? Did media made any sorts of efforts in this direction??????????? and over 3 lack girls & women are missing, did the media done anything to rescue and rectify this blunder of the society and callousness of government in curbing the prostitution/flush trade and red light areas?????????, no????????, instead they are wasting the precious media time on just after some slip of the Tung on women’s issues by some politicians and god men and making it a big issue and only focusing on it??????????is it not waste of time if introspected seriously and this energy/time can be better utilized for social messaging and awareness- as all these discussions on slip of tung mostly got hush up with an apology or after some time the issue will die naturally like a bubble in the flowing water??????; also once the “nirbiya” case came to trail is there any necessary that the entire media present near the court and intend to present minute by minute information on the happing of proceedings in the court????????????? yes people may be curious in knowing the information about the progress of the case, but it does not mean that the entire media should be present to take the court proceedings news minute by minute ??????????, instead cannot the media take feed from one or two media and rest focus on various atrocities faced by women in various locations in Delhi/ metros and capital on the brothels and prostitution rackets?????????, some time back some stories aired on prostitution rocket in Delhi, but after some time the same is dis appeared ?????????,everyone is very sympathy towards the sad incidence of “ nirbiya” but it does not mean that only waste the entire media on a single case when you have an opportunity to make the peoples wish fulfil i.e. to make all  women in the country are free from the atrocities ?????????, many intellectuals has the doubt that do  media might be thinking  that who are in the flush trade or prostitution are mostly willingly doing ?????????? hence no need to bother about them, and women and girls safety means it only for those who are in normal life in urban and rural areas ?????; the MHA GOI  itself telling that over 30 lacks women and children are in forced flush trade in India and over 3 lack girl children are missing in the country till date ?????????? Do media knew whether they are raped like the “nirbiya” or not?????????, so rational approach in very issue is required from the media organisations ???????????? Otherwise over a period of time media may lose the confidence of people and also the culprits may not have the fear for the media and there is danger of more atrocities and crime may occur in the country in different form.

Also the cases of any unfortunate incidence of any small kid fallen in the un used/ un caped bore well hole in a remote place in any state then entire media all national and all regional media will live telecast for almost two/three days continuously; making the millions of peoples who are watching leaving them with anxiety and stress in their minds making them to spend lot of human sub conscious energy???????? Even after that millions of energy of sub conscious mind is pumped the survival is only a miracle and rare cases it occurs ?????????; as in majority of the cases the survival of the kid is very remote as it is fact that if any bore well/ hole deep under the ground is left un used due to either the depth of bore is very high or may be rocky or water may not exist and also under the earth at certain depth the gases are poisonous and also lacks the circulation of air below certain depth, un less the oxygen is provided within minutes the survival chances are very remote and the cases of providing immediate oxygen is very next to impossible  as it takes time to notice the missing child, also to confirm that child is fallen in the bore well and then they have to inform to the authorities concerned, then authorities if takes immediate action need to assess the depth of the bore and then to bring the oxygen cylinders to supply through that length of oxygen tubes and in that quantities till the parallel hole is drilled which may take several hours and till that time the child gas to be survived??????? For this the entire media reporting the incidence continuously for at least 36 to 72 hours is how far justifiable?????????; instead they can take the feed from one or two news channels (if 100 media channels present there reporting live by each of the reporter will digging occur in jet speed in minutes or do the position of anything changes ???????????) and that too only should present the news in the regional channels in that region / state and only as an information once in the national channel and only providing the updates in the subsequent news bulletins if required?????; they can better utilize the time of the reporters who was deputed to that site as well as other reports in different places to go around and create awareness on the same issue to ensure education of the gram panchays to close all the un used bore wells and cap the un used bore wells ??????????? Did how many medias has done this???????????? as the most of the news channels reaches / viewed only by urban areas and urban people compared to rural areas then how can they save the kid in the trouble or how can the majority of the rural areas get information that since such incidence minute by minute has happened and to be cautious and order them to cap all un used bore wells?????????? Not certainly through national cannels, even not the regional channels, for that matter even not the DD is not reaching the majority of the places in India????????; only through conducting the village to village / GP to GP awareness programmes need to be conducted, the initiative should be taken by the media with the help of NGO’s, SHG and the government officials can create the awareness???? Did how many media done this???? As such media need to be very rational in their approach and presentation to the issues ???????????; BEA & PMEA should have the authority to put gag order on media on many matters like this to do this, or something else which are in the media job is not just presentation of news or finding the lacunas but also to create the required awareness and ensue that the necessary steps are taken by the government, the people in fixing the lacunas in the system. Like this many issues where the media need rational and responsible presentation and act is necessary.









66)    NEED FOR MANDATORY CONDUCT OF DEBATES AND DISCUSSIONS IN THE UNIVERSITIES AND COLLAGES AND ALSO IN PUBLIC PLACES EVERY WEEK BY THE MEDIA ORGANISATIONS TO CREATE AWARENESS ON VARIOUS ISSUES AND ALSO BETTER UNDERSTANDING OF ISSUES OF GOVERNANCE AND ALSO GETTING THE FEED BACK DIRECTLY FROM LARGE SECTION OF PEOPLE ON VARIOUS MATTERS INCLUDING THE GOVERNMENT POLICIES

Also it should be ideal to make it mandatory that media organisations either individually or jointly dividing the districts/ mandals (by BEA & PMEA) and conduct the public awareness programmes in all schools/ collages/ universities either jointly or individually depending up on the number of students and also in the block head quarters/ larger villages the rights of the individuals, the government support programmes reaching them or not, also how to have better healthy practices and maintenance of health and also better agriculture practices, better marketing etc and also the issues locally to be brought to the notice of the local government and state government and making the elected representative accountable for the lacunas and non persuasion of the issues, also to discuss about the government proposed policies  and taking their view / opinion on the issues etc etc; also to make a programme for all the schools/ colleges/ universities once in a month  to create the awareness regarding the issues/ difficutilites faced by different profession / skilled/ semi skilled labour in the field of agriculture, mining, energy production, construction etc etc and make them understand how the they are getting the food at their plate and the comforts they are enjoying is the effort of millions of people and they owe them a lot, since whose effort is not known they should be thought to contribute their best to the country and it will automatically reached the millions of people who are providing comfort and food for them?????????? this makes the students, the common citizens in the rural as well urban areas are better aware of the ground realities and also makes them more responsible citizens; also this methods will certainly make the elected representatives behave more responsibility and more available to the people; also this makes the better frame work of the policies by the government and it takes larger decisions only based on the larger interest and opinion of the people; also needed is media should create awareness towards nationalism and regularly make every citizen especially the youth more especially the students about the freedom struggle, the constitution rights and national anthem to be thought for inculcation of communal harmony and values in them.


67)    NEED FOR PROVIDING MEDIA ORGANISATION OWNERSHIP WITH THE AUTHORITY FOR ETHICAL HACKING OF THEIR EMPLOYEES/ JOURNALISTS WORKING IN THEIR ORGANISATION ON SUSPECTS THROUGH WRITTEN PERMISSION FROM THE APEX AUTHORITIES / AUTHORITIES IN THE ORGANISATION.

Also it is very necessary and ideal that media organisation ownerships / the editors should be provided with the authority for doing the ethical hacking of the journalist’s e-mails in case of any suspicion about the  journalist for not revealing of the source properly or might be involved in personal gains using the position of the journalist in that organisation getting benefits either directly or indirectly or involved in endorsing the business interests of others pursuing with the government etc as this measure is necessary since as per earlier views in case government makes all the elected representatives residences and offices and also all the top bureaucrats from the district level onwards at their individual residence and offices installed with the CC camera surveillance and bio metric visitors record, in addition as mentioned in this document that all journalists visit to any office or place should have the prior permission,  will certainly restrain the journalists from reaching out to both private and public personalities as such the internet communication is the best source to operate; as such the ethical hacking privilege to the media management will certainly make the journalists fully practice and adhere to the ethical practise in performing their daily duties.  Similarly for all the top management of the media organisations who are doing ethical hacking for their journalists are also should be subjected to the ethical hacking either by the government or the special team constituted in the BEA & PMEA to keep checks & balances in the entire media system for ensuring every person in the media alert and practice what they preach/ advocate.

68)    NEED FOR CREATION OF SOCIAL AUDIT TEAM COMPRISING OF PEOPLES REPRESENTATIVES, RETIRED JUDGES AS WELL AS NGOS AND RETIRED PUBLIC SERVANTS AT VARIOUS LEVELS TO AUDIT THE MEDIA REPORTS ON THE PRINT AND ELECTRONIC MEDIA TO DETERMINE WHETHER THEY ARE BIASED/ DONE FAVOURITISM TO ANY INDIVIDUAL STORY

Also it should be ideal to make it mandatory that there should be a social audit team at the state level and national level comprising of eminent personalities from the judiciary, political parties, retired media editors and also the NGO’s and also the retired persons from the  CAG, Income tax, Election commission, etc of a team of 20 persons as far as possible maintaining the gender equality should have the power to conduct the third party audit for all the media organisations of certain standard for ensuring the maintenance of standards and maintenance of ethics and values by the media organisations (it is very necessary as no one even small school kid will not believe that if given a self control without any punishments and proper authority  and having the same fraternity feeling bonded strongly then to show to the common people that everything is fine and they themselves restrict everything ???????????); all media organisations should present the records of information pertaining to the news presented by both print and electronic media before the social audit team????????? When media organisations are endorsing the demand for “lokpal/ janlokpal” for third party accountability in the system, being the preacher and advocator of third party audit and also being the fourth estate in the system and also for possessing the ability to influence the people to a great extent and also not above judiciary system in the country, when judiciary system itself has checks and balances with judicial accountability then the media organisations who are in direct touch with the people should mandatorily should be audited by the common people and their representatives from various sections and the  audit  for checking various parameters and guidelines were followed by media organisation, should be recorded in camera, should be made available on the web site of the same media organisation as well as all the BEA/ PMEA website for bringing absolute transparency in the media system. This measure will make media to be judicious in their presentation of news????????.

69)    NEED FOR LIFE TIME BAN OF CORRUPT CHARGES / EXTORTION CHARGES ON ANY JOURNALISTS AND CONFISCATION OF ASSETS OF THE JOURNALISTS

Also it should be made mandatory that in case of proven charges that any journalist used his position as journalist to create personal wealth, disproportionate assets to his declared /known income sources, may be gained through influencing the government officials private persons for personal gains either direct gain or through indirect gain through promoting or endorsing or recommending business / contract / employment etc and concealing the factual to the media originations in corruption cases and taking bribes to conceal the facts; also for the destroying the information for personal befits should be debarred from practicing as journalist in their life time, this will make the system of media perfect as of now it is a general common assumption among the people that many journalists uses their position to make personal wealth and concealing the facts and information and also uses their proximity with the elected representatives and government and government officials for their personal gains. This wrong image should be wiped off from the peoples mind by making it mandatory that all journalists should reveal their personal assets and wealth from the beginning of their carrier as a journalist and their family wealth till date and also describe in detail their growth formula and also must make every year their wealth and income statements in detail on the web site of the media organisation as well as journalists association to bring the desired change in the system.

70)    NEED FOR BANNING THE MEDIA OWNERS ENTERING THE POLITICS/ BEING THE POLITICAL REPRESENTATIVES AS ALONG AS THEY AND THERE IMMEDIATE FAMILY MEMBERS HOLDING THE MAJOR SHARE IN THE MEDIA COMPANIES, THERE SHOULD BE COMPLETE BAN ON THE INDIVIDUAL POLITICS TO HOLD ANY SHARE IN ANY MEDIA GROUP COMPANIES

Also it should be made mandatory that in order to ensure non biased perfect authentic news is presented to the people of the country that all the news media ownership should be barred from entering the politics or whoever individual in the news media should quit the media business at least 6 years prior to contesting any election and also 5 years prior to become a primary member of any political organisation, also the same should be applicable to the immediate family members of the  media should not be eligible for contesting any election or should not be eligible to become a primary member in any political organisation to ensure non biased news reaches the people. This measure is necessary as most of the regional media which is being owned by political parties and leaders of political parties and elected representatives are totally one sided in self propaganda and creating hate political mongering on other political parties and other politicians is happing in the last few years. As they keep sensationalise some issues which politically create a favourable situation/ atmosphere/ advantageous to their party or their owner’s political party, then every other media is indirectly forced to present the so called sensationalised news which may be in favour or against the particular media origination owner or their kin & kith, and providing un necessary popularity to that leader????????? (this is one of the reason that self regulation of media is failing after all the political leaders are investing crores or rupees on the media to have biased and self propaganda and suppress opponents indirectly???????); these days the political leaders want to be in news whether good or bad about them to be in the peoples mind, and they will manage the peoples mind set by doing some gimmicks by their money power and get elected?????????  As a result people are confused and sometimes there are violent clashes between the party activists of different parties, also because of this the people are not able to elect the right representatives, as a result the governments formed are not intended to the real welfare of the people, but only for the welfare of the self and the few select leaders and also only to safe guard the wealth acquired, it is an open fact this is happening in reality, as such  it should be made mandatory that there should not be any link between the media ownership and the political party system or elected representatives.

71)    NEED FOR COMPLETE BAN OF CLAIMING THAT EXCLUSIVELY OF ANY MEDIA INTERVIEW OF ANY PUBLIC FUNCTIONARY/ ELECTED REPRESENTATIVE OR BUREAUCRAT ON THE SO & SO CHANNEL???

Although it is the duty of the media to present the facts to the people at all times, especially related to the government and the elected representatives and civil servants and the general administration, then it is very said that the media organisations are literally trapped in the competitive game as a result instead of extending cooperation and without leaving the choice to the people to patronage the channels based on their presentation skill rather they are depending on claiming the exclusivity of interviews for the views & reactions of the elected representatives and the government servants on any issues or governance matters or any unwanted incidences etc, very sad????????, only when the media organisation reveals the new programme which are created on its own to educate the people etc can be claimed exclusive and later on the other news channels can repeat the same programme with mentioning that courtesy from so and so media organisation with mention courtesy so and so channel/news paper which makes their intension of helping the people of the country is possible????????, only presenting the news to the viewers of a particular channels or readers of a particular news paper is how far justifiable as it may reach a fraction of the people in the country ????????????;  it is very necessary that media organisations should attract the viewership with their skill rather than their claims of exclusivity of interviews ????????? As the claims of exclusivity are contrary to the very motto of the media and totally appearing that media works only for commercial interests? this image should be changed to make people believe the media. If on any information if the journalist of any media reaches few seconds/minutes more than any other journalists by over speed driving the vehicle on the travel to reach the spot and sends the images or video than media claiming that first time on the channel is how far justifiable????????? Or buy chance if the journalists of any media happens to be near to the incidence and reports it, media claim of exclusivity is how far justifiable??????????; also in the case of any accident or any high profile criminal being put up in the hospital for check up or treatment, than  some media getting the photo or the small video clip of the individual from the ICU / hospital closed premises by managing either some doctor or nurse or mostly the ward boys (as almost everyone is carrying the camera mobile phones??????) and putting the picture in the immediate running news bulletin with captions as “breaking news” with back ground music as if something very important information like earth quake or tsunami is just about to happen be prepared type then showing that so and so high profile criminal / accident victim was giving this treatment, that treatment etc and the visual sowing is the exclusively for the first time on this channel???????????; also some of the channels go further and leaking the details of the investigation of criminal accused in police custody, the findings of investigation report supposed to be produced to the court alone after the completion of police custody; but very unfortunately they are being presented as breaking news and claimed as exclusively got for the viewers/ readers of so and so channel/news paper?????????? How come media can go so low in morale?????? Many educated people wonder that what the BEA & PMEA doing in this regard?????????? How much low the media can go if the situation is continued like this in the name of completion????????; (many people are afraid that in the fix of competition media may be degrade to that level that when any high profile criminal accused is in the police custody then they may present the news as the criminal went this many times to the loo/washroom, the pictures are exclusively on this channel for our viewers- this is going to happen as in future the government is going to install the CC cameras in all police stations????????- on letting this degrading happen then some other media may put the SMS opinion poll that so and so criminal accused went this many times to the loo/washroom in the night what is your opinion that is the criminal doing exertion of waste fluids or the criminal accused doing something else??????????? Send your opinion either A or B accordingly???????? Do people of the country require this kind of news?????????) only on any R&D matters the media which has developed on its own through their investigative journalism can claim that it is first time in the channel; other than that all government or any other matters the first time claim/ exclusive claims should be completely barred from the media presentations; all senior media elders and BEA & PMEA should take a serious call on this degrading value of the entire journalism thing and curtail this exclusivity claims for non R&D issues. 

72)    NEED FOR COMPLETE BAN OF PERSONS IN GOVERNMENT/ ELECTED REPRESENTATIVES GIVING EXCLUSIVE INTERVIEWS TO ANY MEDIA WHETHER THE MATTERS RELATED TO GOVERNMENT/ CONSTITUENCY OR ON ANY INDIVIDUAL ALLEGATIONS

Also it should be made mandatory that all the government and elected representatives should be barred from giving exclusive interviews to any media organisation representatives, they should mandatorily follow and provide interview/ bite on any matter once they receive any request from the BEA/ PMEA or if they wish to provide any information on their own then in both the circumstances they should inform BEA/PEMA to convene a joint media meet and deliver their views and responding to the quarries etc etc; this is really a healthy practice in the democracy as the people who elected the representative did not given the authority to give exclusivity to any particular media organisation whom they have some good proximity or given authority to be biased towards some media organisations or biased towards some journalists may be due to their private friendship or partnerships in business for their kin & kith with them or due the territory/region/ religion/ caste /language they belong to or for any individual interests of the representatives in the government and the persons in the government are for the entire population of the territory and for a section of people who either watches/ reads the news of a particular media organisation?????????????; this measure will certainly reduce the biased nature of the elected representatives or leaking the news to particular news channels for gaining the more popularity for getting praised by those news channels to get mileage in the elections etc etc or create a faction or trouble to the elected governments due to factionalism/ non cooperation in the government to create trouble for elected governments etc should be completely eliminated; also this method will certainly lead to reduction of mis-use of authority of the journalists seeking the favours from the elected representatives  as there will not be much scope for frequent individual visits to the elected representatives in the government and also the bureaucrats as the news will be same for everyone and for the bureaucrats and the elected representatives all the journalists are equal.; also this method will certainly save a lot of precious time for elected representatives, persons in government by providing the fixed time rather wasting several hours repeating almost the same answer continuously one after the other channels ?????  This measure should be initiated by the government on priority bases immediately

73)    NEED FOR MANDATORY GATHERING OF FULL FACTUAL INFORMATION, ONLY AFTER EXTENSIVE SCRUTINY BEFORE AIRING ANY ISSUE; NEED TO SUBMIT THE DETAILS TO BEA/PMEA FOR USE OF THE DATA OF INVESTIGATION BY THAT MEDIA FOR PROVIDING APPROVAL FOR OTHER MEDIA ORGANISATIONS TO PRESENT TO THE THEIR VIEWERS/READERS.

Also it should be made mandatory that all media organisation if wish to present the news on any issue by themselves or present the news raised by any GOFPI’s (group of perverted intellectuals) or any persons or institutions through media meetings on approval of BEA/PMEA, then the media can just put only one simple line on the points/issues raised such people; the media in case wish to go deep into the points/issues raised by any persons then the media should thoroughly investigate and gather the information legitimately, officially and then scrutiny the information for authenticity and factuality and then only should present as news to the people; alternatively media also should gather the information on its own on the points raised by GOFPI’s or re confirm the points with the origin before airing the complete news, also media should not jump into conclusions just because it was raised by some GOFPI’s or just because some other media organisation has raised the issue or presented the issue, all media organisations (any organisation which presents the news first on any matter need to submit the authenticity of the news and source to BEA & PMEA) need to submit  all details to BEA & PMEA for re telecast or print by any other media on the same issue if one media raised the issue; in all such cases the media organisation first raised the issue need to submit the investigation details in a nutshell to the BEA/ PMEA in writing, only on the approval of the BEA/ PMEA then only other media can present the same news; (media airing the news is a almost like an arrow left the bow, in case the arrow is wrong it causes damage to the people, some time to takes the life of people then by correcting and stating at a later date that the information presented in the previous/earlier was wrongly made and media expresses it regrets has no meaning as once the life is lost media cannot bring back, like that once reputation is damaged, media cannot revert it in the original place  as reputation etc are like the mud pots, once dented/ broken then it is difficult to bring back to the original shape ?????????????) also for any media meeting/ press briefings whether government or called by any individual either private or elected representative or any institution  or any GOFPI’s then BEA/PMEA should decide the need for going to a particular place and also will determine which media organisations should visit for that press briefing. This make the system in place and energies of total media organisations can be better utilised by channelizing/ streamlining the media to concentrate on different issues to be look after and take the common feed on various issues; this also enables that more news will come from various media organisations with the existing strength, also there will be scope for more issues pertaining to the public can be resolved for the betterment of the society.







74)    NEED FOR COMPLETE BAN OF SHOWING THE FEMALES IN VULGAR POSITIONS OR SEMI NAKED, OR LITTLE BLURRING OF THE NUDE PICTURES; ALSO CHASING THE FEMALES IN CASE OF CAUGHT IN ANY CRIME, ESPECIALLY THE PROSTITUTION, NEED FOR COMPLETE EXPOSURE OF THE MALE & PIMIS IN THE CASES OF PROSTITUTION/ FLUSH TRADE

Also it is very un fortunate, very sad that some of the media organisations especially the print media, that too mostly the local tablet news papers are mostly doing the cut and paste job of the news presented in some other media organisation with very rarely has their own news and most of the time most of the pages are just filled with gossips mostly sex related and also with semi naked females or females in very exposing vulgar positions with almost nil clothes or nude photos just blurred a little on the private parts just to attract readers and viewership and also mostly write about the extra matrimonial affairs or any sex related topics or actress and actors linkups and break ups; also in most of the electronic media the channels are showing the family members or their interviews or the girls who are victims of the sex crimes may be their faces blurred, but instead the media should do it on the accused persons after the case is registered and the court is convicted, till the case is disposed even any criminal accused or their family members fotos should not be directly shown in the media as till the court is convicted the accused is only accused and the charges are not framed, in case the courts acquit the accused then the whole media can give back the mental agony and trauma faced by the individual accused and their family ???????????, Also  most of the media journalists are very enthusiastic in exposing the female victims of the prostitution and flush trade; instead of showing the pimps and the visitors the journalists most of the times chase the already half dead females to show their face and expose them to the public??????????? Very sad media should be barred to do expose the female victims as media organisations are constantly fighting for the safety and security and dignity of women in the society?????????? and in case of any prostitution rackets found should be exposed but the media should not be after the females victims but expose only the pimps even though the pimps is a female and also the male visitors along with their full details, this measure will make the pimps not to be in the business or flush trade and prostitution and also the visitors are scarred to visit the brothels and involve in the prostitution, as a result the crimes against women on the economically backward and weaker section women in to the flush trade and also this makes a better family atmosphere and reduction in domestic violence over a period of time as men are naturally sex sick and certainly make better atmosphere at home; this measure will certainly bring the desired change in getting the respect and dignity of women in the country.

75)      NEED FOR COMPLETE BAN OF SHOWING THE ACCIDENT CASES AND OTHER DEATH CASES IN THE VIDEO OR PHOTO FROM IN ANY ELECTRONIC OR PRINT MEDIA; COMPLETE BAN OF AIRING AS BREAKING NEWS SOME ACCIDENT/CRIME IN SOME REMOTE PLACE IN THE GLOBE AS NATIONAL NEWS EVEN THOUGH THERE OF NO RELEVANCE TO THE ACCIDENT TO OUR COUNTRY- THEY MAY PRESENT IN THE INTERNATIONAL NEWS THAT SO AND SO HAPPENED IN SO AND SO COUNTRY

Also very unfortunately if any accident occurs on the road / rail or any murder case by be-hating or mutilated body or any brutality of crime like acid attack etc it should be ideal to ban the media showing the picture of the incidence or the video of the incidence as repeated viewing of such disturbing pictures it will have a long term psychological impact on the millions of viewers and readers in due course of time; as such it should be made complete ban of showing the video or picture of such news, only the voice of the news presenter or the writing of the news is sufficient to inform to the people, which otherwise has no purpose except to mentally disturb millions of viewers???????????? ; Also there should be complete ban on airing the breaking news from some of the accidents/ death/ murder occurred in some remote corner of the globe even when there is no Indian connection exists to that accident/crime, but  the same can be present as a news if the media wishes to do so in the international news items/bulletin, else it will create panicky in the elderly parents as most of their children might be working abroad in that country and the elderly parents may not aware of the geography of the places of the country where their children are working in abroad, it is something like that if the accident or any incidence occurred in Punjab, even if their children might be studying or working in Kerala then also their parents are worried because of the name of the country ???????????; in such cases it should be ideal to present as general news in case media wishes to do so when airing the international news, but it appears it is un necessary for presenting such news without any Indian connection just for the sake of news????????, only when an Indian involved then they can be present as priority news in the national channel, and in the regional channels where the individuals persons belong to ?????????; or any major law and order breaks down in any city in abroad where Indians are living then it may be present in the priority news in all channels as people from different parts of India may be living in those countries.
                                                                                 
76)    ALSO COMPLETE BAN ON EXCLUSIVE CRIME RELATED NEWS AS IT ONLY SPOILING THE YOUTH WITH GIVING DIRECTIONS HOW TO PERFORM CRIME RATHER THAN EDUCATING THEM TO BE CAUTIOUS.

Also only special news bulletins on exclusively the crime and accidents can be made and the choice should be left to the discretion of viewers whether to watch or not and such exclusive crime news should be at different timings on different channels with the pictures completely blurred and can tell elaborately about the incidence????????, so that in case the viewers of a particular channel wishes to skip the crime news then he should watch other cannel programmes of news etc; also in this exclusive crime news also all the video/ photos should be completely blurred pictures in black & white and videos in black & white and no blood/ deceased/ accident destroyed vehicles should be shown in direct un-blurred form, which should be completely banned; also the crime news should present the news only and should not present the sequence of the crime or who the culprits planned to do the crime, such detailed presentation has no use except to make some other people to think in those lines to do the crime ignoring the fact that they will be caught they will proceed the same way to fulfil their grudge/anger/venomous plots nature to punish their enemies/rivals????????????; as such there should be complete ban on the showing the direct pictures and also complete ban on detailed presentation of exclusive crime news; the so called exclusive crime news describing minutely how the criminals planned the crime will not be any positive use, in fact it is mis leading many other people especially the youth to better grasp the methods how to do a crime and in addition they apply their own mind to get get scot free ignoring the fact that crime is a crime as was not intended by god and will be caught one day or the other face the punishment legally????????; as such there should be complete ban on exclusive crime news which was watched by most youth; all the above methods will certainly make the psychological disturbance of the viewers/ readers.

77)    NEED FOR CHANGING THE TERM OF “BREAKING NEWS” AS “LATEST NEWS UP DATES” AS IT LATERALLY CREATING PANIC AMONG THE PEOPLE WHO ARE WATCHING THE NEWS CHANNELS  FOR NOTHING BIG NEWS????????
 
Also it is very disturbing and creates panic among many people especially the elderly retired people and the patents who are the continues watchers of the news programmes; also some of the people are addicted to the so called “breaking news” every time with most of the channels with back ground music and are becoming psychologically disturbed; it is literally spoiling the mental peace of millions of viewers, it is more dangerous addiction than the drugs or alcohol or smoking or internet for many people, expecting minute by minute breaking news with anxiety what will come next??????????, such terminology of “breaking news” and the background music should be completely banned (only mentally sick & perverted people only will advocate??????????); instead if the media wishes they can term it as “latest news up date”  without any back ground music, this measure is very necessary as just watching news channels millions are people getting un necessary stress in the mind, with anxiety and all leading to various psychological and heath disorders and with this their personal family life as well as the work out put in their employment and life has certainly getting negative impact and mostly have impact on the health of the individuals un knowingly as it is creating a terrible negative signs in the sub conscious mind of the viewers; as such the term “breaking news” should be termed as the “latest news up date” without any background music as the news channels are not to crate the panic among the people and disturb them psychologically to effect their performance and health, they are only for providing information and educate them and also for their common good only??????????; will the people i.e. the viewers can do anything by simply sitting at home on minute by minute breaking news on some comments by someone or some accident news etc media need to change their presentation form???????; only in circumstances where the latest update is necessary in case of natural calamities like cyclones, earth quakes, avalanches, tsunami or any fire accidents or any train accidents or flight accidents or terror threats or cases of terror violence or cases of communal riots etc or any police & law order information in curtaining the canards or rumours mongering etc for establishing the peace and harmony in any territory, preferably limited to that regional news rather than taking it as national news  in cases of communal violence in that region??????????? 

78)    NEED FOR SPECIAL GUIDELINES FOR MEDIA FOR REPORTING IN ANY CASES OF TERROR OR NATURAL CALAMITY

Also there should be special guidelines for all media while reporting the natural calamities such as cyclones, tsunami, earth quakes, avalanches wildfire etc  and also in situations of terror attacks on any city or any place ?????????; the reporting should not create panic among the people in any manner, the reporting should not be providing the the strategies of the government for helping the people and security forces to the terrorists or the culprits in case of terror attacks; the information in the natural calamities should be in such a manner that it will be useful in overcoming the dangers of the natural calamities first the life saving and then the material or their belongs savings, also should more focus on the the efforts of the authorities and ways and means of saving the life, rather than just telling that so many died in that area, in this area, so meant people are injured seriously and many more are going to die etc etc ?????????????? and create un necessary stress in already stressed minds of the effected people and the common people who are watching the news bothering about their kin and kith or their relatives and friends??????, after the immediate recovery and rescue operations are reached the peak level and the effect of natural calamity or the terror attack panic and impact once got slowed down then the media can reveal the damage occurred and the death toll if any etc. This the healthy way of the presentation of news in the natural calamities and terror attacks as it has a tremendous impact on the people????????, just because freedom of press exists means that should not have the authority to create un necessary panic in the already affected areas people and other viewers and also to act in a manner to more damage to the security of the area by providing the strategy and information of tackling of the terrorists to them to do more damage???????????

79)    NEED FOR ONLY MAKING THE OFFICIAL AUTHORISED REPRESENTATIVES OF ANY POLITICAL PARTY ONLY AS A PANELLIST ON ANY SHOW AND OTHER PANELLISTS’ FROM THE SOCIAL GROUPS SHOULD BE THROUGH VOTING BY THE PEOPLE THROUGH THE SMS/ TWEET/ SOCIAL MEDIA IN A DEMOCRATIC WAY AND SHOULD NOT BE THE PREROGATIVE OF EDITORS/NEWS PRESENTERS TO CALL XYZ TO THE NEWS DEBATES EXCEPTIONAL IN SPECIALISED NEWS LIKE ARMED FORCES , ONLY THOSE RETIRED ARMED FORCE PEOPLE ETC

Also media organisations should interview only authorised persons of the political parties in the absence of spokes persons of the party for any reason to express any views / receive any comments etc, the media should be barred from interviewing on the media shows regarding expressing their views on any issue by any un authorised political party persons or any elected representatives belonging to any registered political party other than those in the government functionaries, as many people are confusing whether the views of the individual belong to any political party are whether the official stand of the political party or that individual members view as most of the people presume that it is the party words if any party member spokes anything in the media; also it should be made mandatory that all the views expressed by representatives / spokes persons of any political party should be treated as the stand of the political party and certainly not the views of the individual- no individual political party spokes person should be allowed to say the views are my personal when presenting and authored to speak on behalf of any political party????????????, this will certainly make the political parties  and elected representatives to  be cautious all the times. Also it should be most ideal and necessary that when electronic media channels are airing the views of the media discussions of some non political panellists on various issues, the panellists should be selected in a democratic way rather at the will and wish of the editors and enforce their views (the views of intellectuals and experts) on any matter as the views of the people of the country, as it is necessary as most of the people’s views can be represented by someone whom people trust most as they feel their choice can make better voice for them as these select few regulars are not the real representatives of the 121 crores people for reason neither they are elected by election nor by any method they are the only one among many intellectuals/ experts in the country on the subjects ??????????, these few select faces on the entire national and regional media some of them lacks rational and also are emotional and are of the same attitude of the so called editors of some of the media organisations of the present electronic media with their approach that “my way is highway” and all others have to to ultimately should come their way even though most of the times rational is missing due to the ego in them about the self to be on the upper hand rather than actually focusing on the issue and how to overcome they are focused on individual criticism and blame games individually???????????; also many people has the felling that some of the so called regular panellists are only public relation agents of media/political parties and also might be using the PR to make deals ?????????????; if at all the media debates and discussions on the issues then experts on that particular issue or related field and also mostly retired senior citizens both from the government, PSU, private as they are mostly frank and fair in their frag-end of life by default with some exceptions, and also all sections of people and all age groups in case of generalised discussions should be ideal to be present as expert opinion; this will really make the meaningful discussions and real education to the common man  of all sections on the issues and also it reflects the voices of larger section of the people and it a truly democratic way of doing the journalism.











80)    NEED FOR MEDIA TO ACT LIKE ELECTION MONITORING OBSERVERS DURING ALL ELECTIONS ESPECIALLY PARLIAMENT AND LOK SABHA BY FORMING TWO/THREE JOURNALISTS AS ONE TRAM AND FOLLOWING EACH AND EVERY MAJOR POLITICAL PARTY AND FEW INDEPENDENT TEAMS FOR MONITORING OVER ALL OBSERVERS IN THE CONSTITUENCY TO ENSURE THE CANDIDATES IN FRAY FOLLOW THE ELECTION CODE STRICTLY TO ENSURE FAIR AND FREE ELECTIONS HAPPENS , ALSO TO EDUCATE VOTERS TO COME AND VOTE TO CHOOSE THE RIGHT CANDIDATE ;

Also it should be  ideal that media instead of following few select party star campaigners of major political parties during the elections by all media, media should be divided into small group of two/three journalists from different media organisations, the journalists should be from other places other than regular journalists in that area; also the journalists should be keep changing the places daily to follow all major political party candidates in fray and also some teams to monitor over all candidates in the territory to ensure that all the candidates in fray will adhere to the election conduct code and not indulge in bribery / wooing the voters and also do any mal practise to gain in the elections;

81)    NED FOR CONDUCT GROUP DISCUSSIONS/ DEBATES BY CANDIDATES IN FRAY EVERY DAY EVENING IN THE VILLAGE/WARD AND MANDAL/BLOCK HEAD QUARTERS WITH FIXED TIME FOR EVERY CANDIDATE TO EXPRESS THEIR VIEWS ABOUT WHAT THEY WISH TO DO FOR THE VILLAGE AND HOW THEY ARE GOING TO ACHIEVE THEM TO CREATE AWARENESS TO THE LOCAL PUBLIC TO CHOOSE RIGHT CANDIDATE; ALSO TO AIR MANDATORILY BY ALL ELECTRONIC MEDIA AT THE SAME TIME IN THE REGIONAL CHANNELS REGARDING THE CONSTITUENCY WISE DISCUSSIONS WITH ALL MAJOR POLITICAL PARTY CANDIDATES IN FRAY TO BE VIEWED BY AL PEOPLE  

in addition that all media should conduct the debates / discussions of each major party candidate in far in each village/ mandal headquarters at every day in the evening to ensure that the candidates in fray will speak that what their knowledge about the village and what they will do to resolve the issues etc which will create a better understanding of the each village wise issues to the candidates in fray and also it will be useful for the local people to understand the knowledge of the candidates in fray and also the ability of the candidates in fray to choose the right candidate. This method will certainly bring a great change in the country as most of the people  as candidates in fray are aware of the local issues and it creates a positive pressure on the elected representative to act up on the issues to do betterment for the people, also it gives an opportunity to the lost candidates to put pressure through political party locally to ensure that the elected representative and the elected governments acts o resolve the issues; Also it should be made mandatory that all regional channels should air the overall constituency opinion of each candidate in fray; and also the group discussion/ debates of all major political party candidates of each constituency for about an hour or hour and half for each constituency to ensure that people of the constituency and the people of the region knew about the candidate in fray and also their ability and their articulation, their knowledge etc to choose the right candidate.  

82)    NEED FOR COMPLETE BAN OF MEDIA DISCUSSIONS ONCE THE ELECTION CAMPAIGN ENDS; ALSO COMPLETE BAN OF PROJECTIONS / ANALYSIS WITH FIGURES OF SUCCESS OF ANY PARTY TILL ALL PHASES OF POLLS ENDS

Also it should be made mandatory that media should be completely barred from giving any kind of projections or opinion polls , even slightest hint till all phases of polls in the state in case of assembly election or all states in case of parliament election completes; also it should be made mandatory that media should be barred from presenting the analysis reports of private individuals or any kind of discussions regarding the poll once the election campaign is over ; otherwise some media projecting  so and so party  as per the larger opinion of the people is going to sweep etc will certainly impact the individuals?????????; as such once the election commission deadline to campaign ends  then the entire media should stop discussion on any election matter except any news related to any complaints, any mal practices etc. No analysis/ expert panel discussions should happen. 

83)    NEED FOR COMPLETE BAN OF PAID NEWS AND PROVIDING EXCLUSIVE INTERVIEWS OF SOME CANDIDATES IN FRAY OR SOME POLITICAL PARTIES MORE TIME SOME POLITICAL PARTIES LESS TIME

Also it should be made mandatory that all media provide uniform time for all candidates in fray and also for all major political parties with has secured at least 10 % votes in the last elections either by the party in that constituency or that region in over all; it should be made a complete ban on the media organisations showing bias towards some political parties or some select leaders based on the proximity with the channel, also there should be complete ban on the paid news; all these  kind of violations should lead to  suspension of licence of the media organisation; all electronic and print media should provide equal time / space to all the major political parties. Also in the news bulletins during elections all media should mandatorily give equal news to all major political parties / candidates in fray who have secured more than 10 % votes in the previous elections. Also during the election period the BEA & PMEA should ensure that all media is united and share the information and present the news to the people in the larger interest of the people.

84)    NEED FOR CREATION OF MEDIA CENSORSHIP AUTHORITY FOR MONITORING/ CENSORING PRINT & ELECTRONIC MEDIA BOTH NEWS AND ENTERTAINMENT CHANNELS?????

Also it should be ideal to create a censor board for media for censoring the programmes that are supposed to be aired in the media both print and electronic media, the media sensor board should comprise of some senior working editors from different media organisations which will also have the private members from the government and some NGO representatives; their primary duty is to ensure the quality news is presented and also the news presented will not create any panic or aggravate the agitations etc; this media sensor board should work in coordination with BEA & PMEA and also non political interference and no political party primary member eligible to be the media senior board and only the pure journalistic fraternity as well as pure NGO’s should be eligible to be part of media sensor board.

85)    NEED FOR MANDATORY PERFORMANCE AUDIT OF THE GOVERNMENTS AND ELECTED REPRESENTATIVES BY MEDIA ONCE IN THREE MONTHS AFTER FIRST SIX MONTHS MORATORIUM TO ENSURE THAT ALL ELECTED REPRESENTATIVES, GOVERNMENTS WILL DO THEIR DUTY

Also it should be made mandatory that all media should mandatorily conduct the performance audit of the elected representatives and the governments once in three months after the first six months to ensure that the elected representatives and the governments dedicatedly work towards the poll promises and also resolving the local issues appropriately. and all media should share the responsibility by forming trams and doing the performance audit and share the audit report and present the programme at the same time by all the electronic media and also by the print media on the same day; also it should be made mandatory that there should be discussions among the elected representatives and the nearest rival lost in the fray once in three months to ensure that the local issues are resolved better. This system will certainly make the elected representatives and the governments to work in the direction of betterment of people of the territory

86)    NEED FOR MEDIA TO DO ANALYSIS OF WEALTH / INCOME OF EACH AND EVERY ELECTED REPRESENTATIVE FROM GRAM PANCHAYAT TO THE PARLIAMENT ONCE IN YEAR AND PRESENT IT THE PEOPLE OF THE TERRITORY; ALSO THE CASE SHOULD BE SAME FOR ALL THE SENIOR BUREAUCRATS IN THE DISTRICTS, STATE AND CENTRAL GOVERNMENT, PSU’S.; ALSO ALL MAJOR POLITICAL PARTY OFFICE BEARERS FROM DISTRICT LEVEL ONWARDS; NEED FOR EXPOSING POLITICAL & ELECTED REPRESENTATIVES LUXURY LIFE.

Also it should be made mandatory duty of the media to gather the information through the formal and informal sources to ensure the assets of the elected representatives from the gram panchayat to the parliament individually, their immediate family members and their kin and kith are gathered and their growth  formula should be made to the public every year in the month of April; this measure will ensure that all elected representatives are vigilant in their deals and ensure absolute transparency  in their public life as if they earn also then cannot keep the earned money converted in the form of assets of the individual elected representative or their  immediate family members or their kin and kith;  also the media should gather the information of the assets and wealth and their growth every year of all the senior bureaucrats in the district, state and centre and also the PSU and keep in the web site of the media/ BEA/PMEA and present in the print media. This will ensure that not only the elected representatives but the bureaucrats also the same should for the judiciary officials to ensure responsible person in the system i.e. the legislative, executive and judiciary is accountable & answerable to every citizen in the country; Also the media should gather the information of the income and assets and wealth of office bearers of all major political parties from district, state and national level and keep on the web and present in the print media; also it should be very ideal for the media to keep a regular watch on the elected representatives & political leaders and their immediate family for their luxury life as most of the elected representatives are having two different shades of life, one simple life for the public appearance and other their personal luxury life which is mostly got through ill gotten money, which are being exhibited in the mass functions as a status symbol??????, the media should expose all such leaders from their pens to watches to vehicles etc and also the gold and jewellery of the as most of them are not declared in their tax returns, in case if they say they got gift, then also it should be made available in their returns of tax; also it should be accounted by the gift providers as most of the pens to watches to vehicles running in lacks and croes of rupees????????? Got weared by the leaders from mostly public money?????; this measure of exposing luxury will certainly make them follow the principle  of straight forwardness as most of the leaders can loose anything but not the power as they feel threat to power by  getting exposed for luxury will ensure they and their immediate family members follow simple life?????; as most of the leaders are becoming corrupt for luxury of family and self????????;  This measure will bring only clean people in politics or people maintain straight forwardness in the politics as an office bearer of any political party especially the ruling parties mostly by the regional parties; this method will establish confidence in the public about the political parties.

87)    NEED FOR CREATION OF MEDIA OMBUDSMAN FOR COMPLAINTS ON THE MEDIA FOR EXTORTION/ EXCESSES

Also it should be ideal to create an ombudsman system in the media comprising of retired senior journalists and also retired judges, to receive the grievances regarding the journalists and media organisation in case of any complaints from any quarters regarding the news aired by the media organisation violating the general prescribed norms, then the media ombudsman will act and review the complaint, should have the authority to prosecute the guilty for violation of general norms for rectifying the general complaints in the media;

88)    NEED FOR PROVIDING THE GPRS ENABLED VEHICLES, GPRS ENABLED MOBILE PHONES FOR ALL THE JOURNALISTS TO TRACK THEIR MOVEMENTS BY MEDIA HOUSES AND ALSO TO UNIFY THE MEDIA ORGANISATION JOURNALISTS LIKE 108 EMERGENCY VEHICLE OR RADIO CABS TO BE GUIDED TO REACH THE SPOT AT THE EARLIEST BY THE NEAREST VEHICLE OF WHICH EVER MEDIA ORGANISATION VEHICLE

Also it is most ideal and mandatory that all media organisations should provide the GPRS  enable vehicles to the individual journalists, also the GPRS enabled mobile phones to track & record the movements of the journalists as per the  directions of the editors or as per the information provided by the journalist in the investigation matters; also this enables to guide the journalists to reach the spot of any incidences at the earliest, also it will be most ideal to create a unified GPRS data to ensure that in case of any incidence the media journalist who is near to the incidence spot irrespective of the media organisation can be able to reach the spot for further information and communication and later on other authorised media representatives can reach the spot for more information to the regional news etc ; this method will help to a great extent in most of the emergency matters and also completely eliminate the completion and using the term first time / exclusive on the incidences reporting to bring more clarity and healthy practices by the media organisations to its viewers

89)    NEED FOR CREATION OF TOLL FREE NUMBER FOR MEDIA GRIEVANCES RECORDING; ALSO A TOLL FREE NUMBER TO CALL THE MEDIA IN DISTRESS SITUATIONS

Also it should be made mandatory that there should a national toll free number to record the media grievances and national e-mail to receive the e-mail complaints, the toll free number is a multi lingual call centre to receive the complaints regarding the media.; Also it should be ideal to create a multi lingual toll free number for calling in distress situation anywhere in India  so that nearby journalists will attend the call or also the called will be used to make the responsible government officials  to respond immediately to rescues them in appropriate manner

90)    NEED FOR LIFE BAN FOR MEDIA PERSONS ENGAGED IN SMOKING, BOOZING IN PUBLIC PLACES AND WHO ARE INVOLVED IN PROSTITUTION/ BIO-GAMY/ EXTRA MATRIMONIAL AFFAIRS / DOWRY CASES/ SEXUAL ASSAULT/ HARASSMENT CASE OR DOMESTIC VIOLENCE CASES / CHILD LABOUR AT HOME CASES ETC ?????????

It is a fact that most of the media journalist are un knowingly the role models for many people, especially for the youngsters, as such being the people are of the assumption that most of the media people are well learned and are people with wisdom personalities in the country as such the onus lies on the media persons to up hold the respect for media in the common public by exhibiting the same in reality, as one has the moral authority to preach anything good if they are clean by themselves and are practiced by them????????; as such it should be ideal that all journalist should be at least barred from exhibiting their personal habits in the public places, the personal habits like smoking in public places, consuming the gutkas and pan in public places and chewing and spitting in public places and consuming alcohol in public places or moving vehicles or after consumption attending the duty etc should be completely banned and in case of violation of this norms they should be life ban on the journalist to work as a journalist, this will certainly bring the positive change not only in the individual journalist but also on the society as whole, it is a bare fact that in a traditional society like India even some of the female journalists are openly smoking in the publicly thus creating an insult for the female gender itself and also some journalists are boozing in the mid of the day in the public restaurants and press club houses bar & restaurants and are attending the duties ???????????, the media seniors  should seriously introspect about this very low behaviour of some of the journalists and bringing the low of image for entire journalistic fraternity in the public?????? Also the same is the case for child labour employment and domestic violence and extra matrimonial affairs and also involved in adultery or prostitution by any journalist, the journalist are supposed be the noble profession should be straight forward and clean habits and command respect through their positive self less and larger interest acts rather than self centric with wises ?????????????; as such in order to inculcate the good public and personal behaviour of the the journalists who violates the public display norms should be given few warnings and case of no change then they should be  banned for life from the journalism profession

91)    NEED FOR MANDATORY ADDRESSING OF COMMON PEOPLE IN THE WORDS AS BROTHER, SISTER, MOTHER, FATHER, GRAND PAA / GRAND MOTHER ETC BY THE JOURNALISTS WHILE INTERVIEWING THE COMMON PUBLIC FOR INCULCATING UNIVERSAL BROTHER HOOD

Also it very ideal that since the journalists plays as indirect role model for many people especially the youth, and also by all the viewers, it will be ideal that all the journalists should mandatorily address the common public as brother, sister, “amma/maaji” i.e mother, father, grandfather, grandmother ”dada/nani” etc as these wordings are very touchy to the heart, will certainly create a tremendous change on the cultural behaviour of the country especially the youth and inculcate the family values and universal brother hood and also certainly reduce the violence against women by the known people and also to some extent by the strangers if they are not under acute alcohol influence and completely lost their senses. This good manner creates more productive work in the organisation, better results in exams for the students etc will happen with a small change by media addressing.

91 A) NEED FOR  ENSURING INCULCATION OF POSITIVE THINKING IN EVERY JOURNALIST BY SUPPLYING THE JOURNALISTS WITH BOOKS / PRESENTATIONS ON SELF IMPROVEMENT LIKE “THE POWER OF SUB CONSCIOUS MIND”, BODY LANGUAGE DECODING, AND LEADERSHIP PRINCIPLES.

It is high time that all media organisations mandatorily provide books to all its journalists and staff about the ethical behaviour, self improvement. The books like 1) “The power of your sub conscious mind” by Dr Joseph Murphy for understanding the power of their own sub conscious and also that how the sub conscious mind act on every individuals which make them to do responsible rational presentation of news. 2) “The definitive book of body language” by Allen and Barbara for understating the body language of human beings, their emotions and behaving with positive and self confidence and also observing other interviewing person body language to decode their emotions to interview them to get better answers from them and also useful in assessing the state of mind of the interviewer whether in frustration, or anxiety or telling truth etc etc.        3) “Timeless Leadership 18 sutras from Bhagvad Gita” by Debashis Chatterjee for understating the need for leading selfless life and the principles of leadership to set examples for others. Also it is ideal to ensure these three books as syllabus for degree course for all journalists. These three books are very essential to be read thoroughly and understand the essence of these books by entire journalistic fraternity (every journalist); Also need to provide training in yoga and meditation to all journalists so that they become complete persons with wellbeing and goodness thus they will induce the same in millions of people which will lead to formation of a better nation over a period of time.

92)    NEED FOR APPROPRIATE REGULATION OF THE  FAST GROWING SOCIAL MEDIA FOR ENSURING SAFETY AND SECURITY AND SOCIAL AND COMMUNAL HARMONY PREVAIL BY MAKING IT MANDATORY THAT EVERY INDIVIDUAL USER OF THE INTERNET EITHER ON THE COMPUTER SYSTEM OF MOBILES HAVING ACCOUNTS / ID ON ANY OF THE SOCIAL NETWORKING SITES/ E-MAILS SHOULD MANDATORILY SUBMIT THE AFFIDAVIT OF THEIR DETAILS OF  FULL NAME, ADDRESS AND CONTACT NUMBER/S AND ANY GOVERNMENT ISSUED ID CARD LIKE VOTER ID/ PASSPORT/ RATION CARD TO THE APPROPRIATE AUTHORITY FOR ESTABLISHING ONLY GENUINE USERS WILL PREVAIL AND ALSO FOR ENSURING EVERY INTERNET SOCIAL MEDIA USER BEHAVES RESPONSIBLY WITHOUT ANY SCOPE FOR SPREADING CANARDS OR CREATING PANIC AND CAUSING VIOLENCE IN ANY FORM. 

Also it should be most ideal to make it mandatory to regulate the social media which is increasingly becoming the fastest mode of communication in the country, the regulation should be in such a manner that it will not affect the individuals freedom of expression as long as the individual behaves the decency and within the permitted limits of the existing laws not posting derogatory comments, fitly/stang languages and also morphed photographs, private photographs of third party without their permission etc or any nude photos/videos etc , this can be made through making it mandatory that all the internet usage should be monitored through making it mandatory that all the internet users and all the email and social networking accounts should provide self declaration in a standard formant along with address and identity proof of the individual for continuation of the account in a stipulated time, the government has the authority to do ethical hacking in case of suspicion or if involved in any crime. Also all the students should be monitored for their usage of sites on random bases sumotto or on the request of parents to ensure all students use the internet for education purpose only and certainly not for watching the pornography; also all the cyber cafes and all the office establishments both private and government must strictly establish pornography filters and also issue user id cards for all the users for usage of internet in the cyber cafe and also in the office, by obtaining the details with photo id and address proof and employee id in case of office establishments in a standard format.  Strictly only people with the id cards only should be allowed to use the internet in the cyber cafes and also in the office establishments.; this will certainly prevent the hate rumour mongering or creating panic in case of any tragic unfortunate incidences, and also use of obscene and vulgar comments and acts on female and also certainly prevent the spread of online prostitution, drug and narcotics peddling etc Also the pornography filters should be on all the commercial internet broad band connections for office internet of any private business establishment or any government office to ensure that the employees are not wasting their productive offices hours in watching the pornography.

92 A) NEED FOR BANNING THE MISLEADING ADVERTISEMENTS IN SOCIAL MEDIA FOR ONLINE DATING AND SEX SITES WITH ADVERTISEMENTS IN THE NAME OF “SINGLE WOMEN” LOOKING FOR PEOPLE LIKE YOU ETC ETC,

It is very shameful that government and regular media and also the so called youth and educated class who are part of every protests in case of any unfortunate incidence on girl child and women are not bothered to talk about the mis leading advertisements in the social media about the prostitution/ pornography (Ex: single hot girls in your area looking for you, showing photographs in semi nude positions, etc etc) in an indirect manner by advertisements constantly visible on the social media pages as advertisements which will certainly distract some youth leading them to end up in becoming a pornographic addict or a online dating or online prostitution etc. Also some of the social media is providing options to follow the prone sites???? Very strange???? The government should immediately ban any kind of misleading advertisements, pornographic suggestive material from the social media and its networks. Failure to do so stringent action should be initiated on the social media Indian operations heads. When the so called social media servers even though located in abroad and operated from foreign nation soils since the people of India are using, in fact volumes are large from India they have to follow the law of the land???????????

93)    NEED FOR SPREADING THE AWARENESS FOR INFUSING THE HUMAN VALUES AND SOCIAL RESPONSIBILITIES AND SOCIAL OBLIGATIONS IN THE COMMON PEOPLE FOR EXTENDING HELP TO OTHER IN NEEDY TIME; ALSO TO MAKE THE SYSTEM CLEAN.

It should be made mandatory that the media should regularly air the  programmes at same time slot in all media, both within the news bulletins as well as special programmes every day regarding the need for adoption of social responsibilities and social obligation and also creation of more awareness and need for maintaining the human values and morals and ethics; as this measure is necessary that un less there is change in the mindset of the people that whatever the law, implementation process the system cannot be rectified; starting from small things that to keep the house and colony clean by not spreading the waste and keeping the waste in the designated place, also to  not to smoke in the public areas, not to chew and spit the tobacco, gutkka etc in the public areas, not to loo/urinate in the public areas, keep the blood donation regularly at least yearly once, also keeping the organ donation of their deceased family members; also need for acquiring the knowledge of first aid in case of any emergencies in the home or colony or on the journey or on the rod when any one met with accident to help them; also not just to gather and become mute spectators in case accidents or anyone seeking help to extend immediate first aid as well helping the accident victim or anyone who are helplessly lying in the streets on public places, (by telling them in case the same happens to their family members in some other place all others seeking just as mute spectators may really lead to the disaster to the family???????? In case of any loss of life due to lack of first aid and lack of medial help in time) not to consume alcohol and drive, not to indulge in position and how it can spoil their personal health as well their family life, also not to indulge in domestic valance, also follow the rules stipulated by government, not to give in a slightest bribe in form, immediate information to the government, also follow the traffic laws strictly, not to cross the traffic signals, not to move in wrong root, keep  the driving licence and vehicle registration document always with them when they take the vehicle out, always keep the vehicle pollution checked periodically, also, not to bribe the police when caught etc etc  All these on regularly daily airing will certainly bring the some change in the behaviour attitude of many people; also the media should as a single origination or by clubbing with other media organisation should take the districts wise and going to rural areas and keeping the awareness programmes; this is possible as most of the media when visiting the rural areas as per my suggestion to keep the 70 % of the journalists in rural areas, since they are travelling to the interiors then in the spare time during their visit the journalist should create an audio visual awareness programme road shows enroot, also special programmes should be conducted in the mandal head quarters or village head quarters with large populated villages; also there should be more programmes in addition to the above programmes to the rural areas to suit their daily needs, like the need and care for using the pesticides, fertilizers,, need for organic forming, need for better agriculture practices, need for better use of the agriculture instruments, need for better animal husbandry care, need for education, need for adult education, need for right age marriage, need for care for girl child women and their heath care etc; this will certainly bring the desired change in the society;

94)    NEED FOR CREATION OF POSITIVE CONSTRUCTIVE ROLE BY THE ENTIRE MEDIA ORGANISATION FOR BRINGING THE POSITIVE CHANGE IN THE PEOPLE OF ALL SECTIONS IN THE COUNTRY; AS OF NOW MOSTLY MEDIA IS USING ITS ENERGY TO FAULT FINDING AND ALSO ONLY TO PROMOTE THE BUSINESS ESTABLISHMENTS AND THE SO CALLED CELEBRITIES  AND TARGETING MOSTLY THE URBAN VIEWERS ONLY TO SPEND THEIR MONIES BY SHOWING/PROMOTING THE LUXURY WHEN OVER 75 % OF THE POPULATION I.E OVER 100 MILLION POPULATIONS ARE STRUGGLING TO SURVIVE (BPL. LOW INCOME GROUP AND LOW MIDDLE INCOME GROUP) RATHER THAN SOWING WAYS AND MEANS TO ACHIEVE BETTER LIVING AND EDUCATING ALL SECTIONS ESPECIALLY THE YOUTH AND THE RURAL POPULATION ON THEIR RIGHTS, BETTER MEANS TO EARN LIVELY HOOD, AND THE YOUTH IN THE URBAN POPULATION HOW THE FOOD IS COMING TO THEIR PLATE, THE HARDSHIPS OF THE FRAMERS, THE INFRASTRUCTURE, MANUFACTURING  ETC

Also it an open fact majority of the educated people has the impression that majority of the media in the country are only for fault finding and really not intended/interested in the betterment of the society; as most of the media organisation heads believe that by punishing someone and set that as example for others will correct the system and lacunas???????; they believe in if the negative is projected it makes more negative and two negatives will bring the positive ?????????; if only fear for punishment will stop the issues/ crimes/ corruption then everyone knows that murder crime will attract the capital punishment; still the murders are happen; like that dowry is a punishable act but still dowry is being happing; smoking in public is punishable  but majority of the people are smoking, child labour is a punishable act but still millions of child labour are in existence?????????; similarly giving bribe is a crime but many people including the so called youth will not keep the licence and vehicle papers when driving or going in wrong side or no parking when the police do their duty  by writing the “challan” as a penalty instead of paying it they themselves offer bribe to get away????????? Like this if go on numerous example; media should ensure better & stricter implementation of law by the law enforcement agencies through creating positive pressure, but at the same time law one cannot change the society, there should be a clear change in the mindset and attitude of the people of the country, then only things will improve??????  but in fact the most of the educated people who are sincere in social service believe most media organisations are not pro people the best example media is not pro majority of the people is the promotion of luxury in the media?????????; every media airs about the latest mobile phones (do any one done research on the existence of the total number of high end mobile phones and their purchasers and also expecting the users to change the mobile almost every year and new so called latest mobile phones, most of them are middle class people, salaried employees who are buying majority of the phones for themselves or their children by the parents by saving the money or cutting the family expenditure on food and other necessaries as they wish their children’s wish need to be fulfilled, but do the media organisations ever thought that  do the students till degree need any mobile phone other than basic phone, if the phone with internet is provided to the students in young age do they can prevent from watching the pornography on mobile internet or mms or and other things and also they are regularly taking for hours on the phone and also only gossiping on the social network sites through the mobile become a new designs; it may be silly to hear but it is fact that some of the employees are becoming corrupt to get latest mobile phones i.e if someone offering the latest mobile phones they will do anything they can in the organisation, also taking petty bribes for buying mobile phones ?????????also some of the employees are becoming corrupt  for the children, youngsters especially the youth???????????), latest bikes, latest cars, (the case of bikes and cars most of the business people and most of the senior level employees are becoming corrupt to upgrade their car and also bring their luxury car, even the big industrialists and some of the so called big celebrities are buying these luxury cars in the gray market to avoid the tax- thus indirectly encouraging the gray market and corrupt  in the country ???????????) also promoting latest designer clothes and latest saris (expecting that every weaver make new designs every day, only machines can do and only power looms can survive through computer designed and the traditional weavers are struggling to lead the life for no major work at hand as majority of the people are patronizing the so called latest designs by the power looms ?????????????) and dress material (in regional channels); latest foods (all channels, all modern foods every day new foods?????-completely forgetting the much needed creation of awareness of healthy foods that provide the nutrient values providing the good health for the children, the females from anaemia and other diseases etc ??????) etc etc; but did how many channels in the country ever made as a regular programme of airing the latest technologies in the field of agriculture, the best agriculture practices, the best ways of producing the food without pesticides, the organic farming, community farming without pesticides, the best methods of preserving the food from wastage, the best ways of having the nutritious food within the available food (rather than regional channels airing the food preparation programmes with everyday one latest verity in the women’s programmes??????); first of all how many channels the regional (except one or two) did bother to bring to the youth of the country the how the food is produced, the life style of the the agriculture farmers, the agriculture workers, how the animal husbandry is made; how the milk is produced and reached to their table; how the poultry is raising, how the egg/ chicken meat is reaching their table; how vegetables are grown; how vegetables are marketed and reaching their table; how the readymade food like bread, biscuits, chocolates etc etc are made, how other foods are made, packaging, preserving, etc;  how the bricks are made; what are the difficulties in making the brick; how stone quarrying is done, what are the difficulties in it; how the weavers are making the cloth from the cotton, how the dresses are made (handloom, power-loom, readymade garments, etc etc) the life of the weavers and their issues; how the shows are chapel are made, the life of caballero; even how the paper is made, what are the ingredients of making paper, how to conserve the paper in order to conserve the forests and wood; how the furniture is made, the life of carpenters; how the salt is made; how the electricity is produced, how cola is mined to produce the thermal energy etc; how the steel is produced; how the cement is produced; how to make a house; how the trains are running, how busses are running, how autos and riksawas are running and the life style, hardships of the drivers, the bus conductors, mechanics etc, also the mechanics, the repair shops; how to conserve the water and how to conserve the electricity why need to conserve; how to get clean air and need for clean air, how to reduce the pollution etc etc; all the media should make a daily programme in every news programme a few minutes at a nut shell on these and many more like these subjects should be aired repeatedly on every news bulletin for few minutes and a detailed programme on every day for not less than half an hour during the news bulletins preferably at 6-8 pm and repeat the same between 10-12 or 2-3 pm daily to ensure all the students returned from the schools and collages should view this and also the repletion of the programme in the next day may enable other females in the family to view; also these programmes should be kept in the websites of all the media organisations; this will certainly know the value of the products the value of the food the value of the hard ship of others and also it makes them to get a thought process very human in nature towards behaving rightly and extend the possible way to do help by promoting the rural population.

The same way they should make the rural cultures i.e the traditional arts  like painting, the singing, the dancing etc every day for few minutes in every news bulletin and also a detailed programme on in between the news bulletins; this will certainly help in preserving our traditional arts and culture and customs, also develop interest in the youth about the traditions and customs, also makes them more towards better behaviour rather than getting fixing in their mind that music and dance means the so called western music, songs means  “yo yo yo ... I do this to you, do that, touch me here, press me there and there etc etc all rubbish nonsense vulgarity????????????; also the dances means only item numbers, the movie dances and making the vulgar moves  mostly moving regourasly the up and down, front and back the private parts coved in the little dress by all genders, especially the female is this the entertainment means ????? (very sadly and very unfortunately most of the children and youth, especially the school kids are singing, humming and dancing even in the school functions and in the opening ceremonies of all major events in almost in all functions in the public places and even the so called police are enjoying the same so called item numbers in their annul functions performed by the so called movie artists and actresses????????????) and the disco-thecks are not the only music and entertainment ?????????; they should be thought about traditional dances which are very artistic and traditional music  (for most of the youngsters traditional music music means the “karnatic” or Hindustani as was projected by some movies that the traditional music means the “sad music being played when any “state honoured” given national leaders dies” on state holidays and mornings and spoiling their mindset, lot of melodious music and songs are there in every part of the country which can be enjoyable and every heart touchy)

also need to air every day in every news bulletin about the self employment opportunities, the  innovation of the thing, the self help groups (SHG) and other collective small business etc to make large population the productive side with small investment; not only the interviewing the corporate giants or the corporate giants business and personal interests ad only golfing or taking to them on the roads will not make the common youth to derive their attention towards the business as over 99.99% of the youth presumes that even if they make 23 hours of hard work in their life time they may not become another top business tycoons in the country as most of them used the lacunas in the system which was prevailed and managed to reach certain level; there after they raise like anything; it is like the rocket needs fuel to go up to certain height, after that it will move on self propulsion; similarly most of the business tycoons raised in their carrier only through their other management techniques, managing the bureaucrats, the elected representatives and the governments to reach that level especially using the lacunas in the liberalisation of economy in early 90’s??????????; in the RTI  and transparent era it is hardly any room for existence of lacunas in the system in future ?????? so what all needed is to promote regularly on daily bases in almost in every news bulletin the success stories of the tiny, micro, small and medium business people’ and a detailed programme in between the news bulletins;

Also similarly the latest technological developments and innovations to make the youth, especially the educated youth to drive towards the innovation in their interested field

Also the media should make every day in every news bulletin regarding the financial management, how to save the money, how to control the expenditure, how to prevent wasteful expenditure, what are the areas need to give priority for expenditure for all income groups, what are the best remedies in solving the financial crises  preventing them to look for shortcuts and wrong earnings, corruption and crime; also nor to depend on the so called swamis, babas, the mullas etc etc in the name of religion to solve the problem by performing this ritual that ritual;

Also need to inculcate the power of meditation every day in every news bulletin and repeat the same in detail in between the news bulletin, the connecting to the universal forces and also get their mind and body in the control to have better thought process irrespective of religion, caste and age group

The news does not means and necessarily to provide only the information related to the lacunas in the government; but also need to really bring the social change; they need not require to repeat the same news  for twenty times a day but need to provide the news at a nut shell the repeated news and only fresh news can be given little explanation, also repetition of the news is making the people more non productive and of not use for any people as most of the people are vexed with this kind of presentation of the news by most of the news channels as the news of some politician made this comment, some religious leader made this comment, that comment etc  which is news and the minister inaugurated this, this person inaugurated that etc etc  and making this negative/ un important news are resulting the street protests and violence and do media is not responsible indirectly for wasting of several millions of man hours of the people in making the street protests, the bandas and how much trade and business the country lost, how much production the country lost, how much electricity is lost in watching this repeated news about the what that politician sad and commented, the reaction of to the politicians; which is certainly most of the time unproductive; yes if any important matter regarding the governance or betterment of society that can be aired; also who much human energy and sub conscious mind is wasted in watching this stereo type non productive issues / news in media ????? need serious introspection by all media?????????; media should analysis their news how much time they are airing what type of news, and is there any use for the society/ common man with this news. are we i.e the, media is responsibly behaving and doing justice to the people as we are considered as fourth estate of the system; is it appropriate for us to behave life this; cannot we bring the change in a positive direction; since most of the people are addicted to the breaking news in search of new things as news; then for all those people this new programmes every day on different subjects will certainly make them more aware; and during their chit chat tea times and gossips the youth and other people will daily discuses and chat regarding the news technologies  by India, how food is produced, how that art is beautiful, how that traditional  music is the best and how the traditional dress is beautiful and how the tradition dance is more encouraging etc and how that person got success and how that innovation made by that youngster etc etc; will certainly bring a new talk and new thought and in search of the best and existing un known things and value for the efforts of millions of people etc.

All the above issues, information on airing daily by every media in every news bulletin at a nut shell and detailed programme in between the news bulletins on different fields of subjects will certainly make the country the self sufficient, and most human values country, less atrocities, less crimes, less corruption, more intelligent, more hard working, more people with wisdom and humanity;










95)    NEED FOR COMPLETE BAN OF SCROLLING OF THE MESSAGES, NEWS, ADVERTISEMENTS DURING THE READING OF THE NEWS REGARDING SOCIAL AWARENESS AND OTHER SOCIAL OBLIGATION ADVERTISEMENTS AND AIRING OF DETAILED PROGRAMMES AFTER THE NEWS BULLETIN FOR ALL DAILY SPECIAL PROGRAMMES ON DIFFERENT SECTORS OF SOCIAL AWARENESS LIKE AGRICULTURE, HEALTH CARE, INNOVATION, SELF EMPLOYMENT, MANUFACTURING, CULTURE & TRADITION ETC; ALSO THERE SHOULD NOT BE ANY ADVERTISEMENT COMMERCIAL BREAKS DURING THE AIRING OF SOCIAL AWARENESS PROGRAMMES.

Also it should be made mandatory when the social awareness and other social related news like agriculture methods, food production, manufacturing process description, education, self employment success, latest simple technologies, etc etc within the news bulletin and also after the news bulletin when the separate special detailed programmes regarding the topic which was said in the news bulletin should be full screen i.e without any scrolling on the television screen; the scrolling of news and the advertisements will certainly distract the concentration of the individual viewers (it is something like during a serious prayers keeping the cabaret dances, then concentration will go to the momentary dance rather the prayers); only during the airing of general news the scrolling should be permitted; this will certainly make the viewers to view with more concentration; also during the airing of the social awareness and other special programmes there should not be any commercial breakers, if any advertisements should be aired they should be aired only at the end of the programme and before the start of the next news bulletin only; as the commercial breaks in the social awareness programmes will certainly distract the attention of the viewers. As proposed in this document on reducing the taxes on the profit earned and also uniform pricing for the advertisements in all channels and also providing the better amenities and concessions to the journalists, the media organisations need not required to bother about the revenue losses due to the cut short of the advertisement period; the reduced taxes will cover more than the loss and also still the media organisations earn respectable profits. The above method will certainly bring a sea change as the viewers are able to watch with put distraction of mind and the concentration will open up their sub conscious mind and will give lot of positive thought to them in due course for the best utilisation of the ideals and thoughts and the on the bases of the viewed material information, this leads to the better behaviour, betterment of all sections of the society at all times.



96)    CONCLUSION

It is an open truth and fact that media plays a vital and crucial role in the society either shaping the society for the betterment or the worst; as media has the invisible power that can penetrate into humans brain, more specifically the sub conscious brain and can make anything constructive or anything destructive and media can make zero to hero and hero to zero based on like/ dislike to media??????? in spite of having this kind of tremendous power to influence the human brains, to lead them in the positive constructive direction for the betterment of the society, as per the general opinion of most of the people the most of the present day media organisations are indirectly the root cause for the existence of corruption, the lacunas in the system, as media was not pro active when the things are happing when the country’s economy is liberalised,  some of the business organisations used the loopholes and flaws in the system to rise themselves and they become so big they are almost indirectly dictating some matters of governance keeping the major sectors in their hand ???????????; also the  failure of the media in un-earthening the flaws/lacunas in the system and the nexus between the business organisations as well as the elected representatives and the representatives in the government ??????????; also some of the media organisations are run by the so called big business houses as well as the corrupt individuals after the media is liberalised and as a result the corruption become more using the cover of media by the political elected representatives;  as a result the some of the journalists and media ownerships are also becoming misled and are using the media to take advantage position by spreading the venoms regarding the opponents and also acting biased and lacking rational in the presentation; also most of the media are a victim of the TRP rating for gaining revenues through the advertisements to run their business organisation profitably, in order to attract the people i.e mostly male the media is  taking the positions creating the panic situations in the country by igniting un necessary controversies by rising the  comments of some xyz and making the street protests and violence to happen?????????; also some of the media thinks that only negative can attract the mass and the negative only can driveway the negative; also most of the media in order to attract the people viewer ship only projecting the “so called masala news” about the gossips of the movie actors and actress divorce, or nth marriage or this person is flirt with that person, this person is roaming with that person, these persons are broken????????? Without any thought that how come such news help anyone in the country, do media is in the indirect promotion of pleasure business to the people?????, also most of the media wontedly encouraging the so called fashion shows and the movie trails and the interviews with the so called celebrities and the so called item number songs and also some of the print media completely depend their circulation only on printing the half naked photographs and writing about the sex scandals etc etc?????????? the most of the media completely lost its touch with the real ground realities / issues and the constructive way of making the things in the society only bothered about their organisation revenues and some of the journalists are bothered to increase their personal wealth by using the proximity with the bureaucrats as well as elected representatives by concealing the facts about them?????????? also media completely spoiling the the lively hood of the rural people like the weavers etc as they are daily on the job of promotion of the “so called designer wear and latest “ which are mostly made of power loom as a  result people are patronizing the so called latest designs and the handloom weavers not able to produce that designs that fast as was designed in the computer and made in the power looms ??????????; as a result they are living in a miserable and pathetic conditions????????????; also media promoting the so called latest electronic gadgets, the latest cars and latest luxury goods, for whom???????? Making the middle class to get such things some of them are indulging in corruption, also some of the upper class highly elite also doing the same crimes to acquire those by the way of avoiding tax of customs duty by importing luxury cars in gray market etc ??????????? as a result of the behaviour of media more crimes are happing and as a result there is lot of luxury is flown to the country and some of the the institutions are control less like the internet, the cinemas etc and are become the originators of crime against women in the country??????????; also the so called media the fourth estate instead of controlling the excess of the movies, mostly showing the vulgarity that was being fixed in the sub conscious mind of the people especially the male which is leading to the crimes in the country????????; all the above indicates it is high time that media regulations are a must in order to utilize the power of the media towards betterment of all sections of the people in the country at all times as the existence self regulations are not producing the desired results, but still the media should be out of political& government control in order to protect the individuality.

The first and foremost thing is to train the journalists to behave properly in the public by curtailing them not to some , not to chew the pan etc in public places, on duty, also not to violate traffic rules etc etc, also to provide training to the journalists on the detailed knowledge about various systems in the country, also to make the journalists maintain the hierarchy respect in the society by addressing the elected representatives and the bureaucrats and the business people in the respectable terms and also to address the common people in the common language like brother, sister, mother, daughter, son, grand paa etc and make the people be more comfortable and also follow the same trended in addressing others by them, also making mandatorily the journalists wear the handloom and cotton traditional dresses and also propaganda of the traditional dress and the origin of the dress material etc; also making the media organisations maintain the gender equality in their organisations and also uniform salary for all the journalists of same experience and also maintain uniform procedure for promotion in the media organisations and also making the journalists perform the duty without any bias and use their position to get befits for them and their kin & kith by making them to inform prior to the visit of any place and only on the approval of the media editors only can visit any place to take any interview or collect any data etc, also there should be minimum standards of experience for conducting the investigative journalism by making it mandatory that all media organisations  with minimum 10 number of working journalists in their pay role should be allowed to conduct investigative journalism, by only 20 % of the total strength of the journalist are eligible to conduct the investigative journalism, also to conduct the investigative journalism the journalist must have at least minim 15 years of experience as a journalist, also fixing the minimum experience of 18 years as the experience required for anyone to become  editor of any media organisation, also for the better behaviour of the media organisations the facilities like mandatory free conveyance to all the journalist, the pantry facility in all the media OB  vehicles and media transport facility in the interest of proving the food for the journalists to protect their health, also issue of family health cards for all the journalists and the media employees, also providing the  subsidized canteens by the media organisations to the media employees and the journalists for getting subsidized provisions and also provision of media journalists with 10 years of experience eligible for acquiring the house plot in their own name, also government providing the subsidized rented house for media journalists in the city, district head quarters in every district, also providing the 1% reservation of seats in the government run schools and collages for media children also in private schools and collages 0.5% of the seats on the merit bases among the children applied in this category, also making it mandatory that media maintain minimum number of journalists in each district / state to be recognized as a regional channel and national channel and fixed number of journalists per employees and also providing the tax concessions for the media to make the lowest tax i.e 10 % common for all media and the additional tax up to 10 % depending up on the viewership/ reader ship above the average viewership/readership the more the viewership the more the tax, also making the media mandatorily source the information legitimately and air the views only on confirmation, all the journalists mandatorily revel in wiring to the editors the details of the source of the information, in case any individual provides the information pertaining to any issues especially the government or any private organisation or any individual it should be mandatory duty of the media to verify the facts before it airs / prints; also making it mandatory that media uses the power of the journalist by unifying the journalist forces to prevent the waste of time of the elected representatives, government officials and other places to send only few representatives from the national media or regional media to collect the information or taking the media briefings and bites, also completely banning the media claims of exclusive interview/ first time etc on the media, all the media should be provide with the GPRS enabled unified vehicle systems to ensure whichever media vehicle is near to the spot reaches the sport and takes the bite / accident case or any issues, also making the media be barred from airing live telecast in case of terror attracts etc, also media is barred to present the so called “breaking news” and terming it as “latest update”, only the news items eligible in the latest up dates are in the natural calamities like cyclones, earth quakes, tsunami, etc and also making it mandatory that media barred from airing the accident cases pictures and videos without blurring completely and also making it mandatory that media barred from chasing the individuals in search of news and also media barred from interviewing the criminal accused on the run/ during the transit from the police station to court/ court to the jail and also completely barring the airing of pictures and photos of female victims even in the prostitution cases and completely exposing in detail the male visitors and pimps in the prostitution and flush trade and also media should mandatorily deploy 70 % of their total OB vans and the journalists in the rural areas and only to concentrate more on the issues and fixing the issues, also making it mandatory that all media air the news the fixed uniform timing, also the news should be divided into segments like political, business,, health , sports etc and daily in every news bulletin must, mandatorily provide information on the social messages, the achievements of the self employed, the health care, the community and social responsibilities, the information regarding the agriculture produce and how it reaches the plate to eat, the manufacturing and the hard ships of various professions and also in the entertainment about the traditional music and traditional dances and arts of the entire India, the innovations by Indian and the latest technologies and gadgets developed to ease the life especially the rural life, the conservation of water, electricity, making less pollution etc etc at a nut shell and the detailed programme to be followed after the news bulletin;  and also reducing the so called political news that person told like this, this person reacted for that etc etc, only airing the government  related matters and the lacunas in the state, also making it mandatory that all media channels compulsorily air  follow up of the pervious programmes and issues raised by the media for at least one hour in the national and two hour in the regional channels to ensure that media channels are not hand in glow for erasing the issues raised from the memory of the people?????????, also  making it mandatory that all the media organisations and journalist association for both working journalists in the media organisations as well as the free lance journalists should mandatorily maintain the web sites and also mandatorily declare their individual income and wealth statements from the time of beginning of their carrier and their growth formula and also the share holders and their income and wealth statements, their relation with the media editors and media management ????????; also to maintain the e-archive from the last ten years by digitalisation of the information for the reference to the people and the media persons topic wise that is political, business & economy, sports, science etc etc; also making it mandatory that media organisations are under the public scrutiny by keep their agreements with the advertisements and making it mandatory that also media maintain the uniform tariff for the national media and one set of tariff for regional media and also the agreements should be uniform, also completely barring the journalists / editors to talk the business i.e advertisements for the organisation and thee should be professional marketing teams to do the business revenues for the media organisations; also there should be a social audit for all the media organisations comprising of NGO;s and political party representatives and also retired judiciary members to find the rationality and non biased presentation of the media news; also there should be media courts within the media like the court marshall for trailing all the journalists for the mis conduct and violation of media norms; also making it mandatory that media violations should  attract double punishments than the normal citizens and also the life ban on the journalist to be act as journalist in case of extortion or repeated violation of basic normal good behaviour, also constitution of media ombudsman to receive the complains from the public regarding the violation/atrocities of media, also the retirement age of the journals should be fixed at 65 years and the retired journalist can act as free lance journalists and all free lance journalists are barred from investigation journalism or visiting the government offices or the elected representatives in the capacity of journalists and they can only write columns ad also report the public issues and air their opinion in the news channels and print media, also complete ban of media trails by the editors and their panellists acting like the judge and the lawyers of both defence and prosecution; which is indirectly helping the criminals accused in various cases  especially the corruption cases as the so called experts are acting as proscription really giving the information supposed to be asked by the prosecution in the courts and the criminals are getting prepared and the lawyers of the accused are taking the advantageous position and also making it mandatory that no political person unless authorised by the respective political party should be in the media discussions and also the so called intellectual panellists should be selected in a democratic way by inviting the people to be panellists and their profiles should be kept in the web site of the media organisation and request the public to choose the panellists among the given panellists; also making  it mandatory while taking the opinion poll the national media should compulsorily maintain tie-up with all regional media and put the question take the opinion of large section of the people, similarly the position of the regional media should share the questions in all other regional channels one or few questions to get the public opinion; the common questions can be made through the BEA also making it mandatory that  all media organisations air the advertisements at uniform time and at least 25 % of the advertisements in each news brakes should contain the social message, also complete ban of the scrolling of news and advertisements in the bottom of the screen when social messages or social awareness news is aired or any social awareness programme is aired  to ensure concentration to the viewers; also there should not be any commercial breaks in between the social awareness programmes in order to establish full concentration on the material information aired to reach their sub conscious mind and turn it as productive thought in due course of time for the betterment of the society in many ways. also making it mandatorily that the media organisations promote the social responsibilities, social obligations and also good health practices etc in all areas especially in rural areas by carrying a small projector and screen in every OB van and when enroot after covering the issue or programme will air the social awareness programmes in every village / hamlet to ensure more public awareness is created as media reaches only to few sections of the society and even still over 50 % of the population lacks the basic television programmes; also media organisations either individually or as a unit divide the districts & mandals and conduct the awareness programmes discussions and debates in every university, collage and school depending up on the strength of the students either individual unit wise or a group of units to ensure better reach of the welfare schemes and government policies and also the rights of citizens and the constitution and also the freedom struggle and also creating the nationalism and also communal harmony also make them learn completely the national anthem etc; the same should be done in each mandal/ block and also make the awareness programmes and better bringing the lacunas in their territory and making the  all elected representatives in the region accountable for non action, thus making the elected representatives at each level should be alert and are at the service of the people; also making it mandatory to form a small teams of two or three journalists from each media in each constituency during the assembly and parliament elections and each team should follow  every day the major political party leaders who has acquired at least 10 % votes in the previous votes and also some common teams to move in the the entire constituency to know the ground realities, also making discussions and debates in very village/ mandal with all major party candidates in the fray to make them aware of the ground realties and  their individual plans to overcome the issues in the village/ mandal;  and also once or twice discussions about the entire constituency by all major party candidates in fray in that constituency in all constituencies to ensure people will know better about the candidates to be elected to choose the right candidate and also complete ban of media discussions once the election campaign time ends before the polls, also complete ban on opinion polls results or analysis of winning or losing of any part; also making it mandatory each media provide equal time for all major political parties who have secured at least 10 % votes in the last elections; also complete ban of paid news; also making it mandatory that all media will once in three months analysis the performance of each elected representative in their constituency to make the elected representatives work more dedicatedly towards  fulfilling the poll promises and conduct the performance audit of the elected representatives and also on the government once in three months after leaving the first six months to settle them to ensure all elected representatives, governments will serve the people, also making it mandatory media will gather information of  annual income & assets and growth of assets of the all elected representatives, all top bureaucrats from district level onwards and all the judiciary from district level onwards and present the information to the people of the territory and the region and the country to ensure all are answerable to the citizens, also media should expose the other side luxury life of the political leaders and senior bureaucrats and their immediate family members etc etc; all these measures on stricter implementation will certainly make the country free from corruption, less crimes and more productivity and more equality can be established and this making better living of all sections of the people in the country at all times.
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JAI HIND



I have prepared this document only in the larger interest of the people of the country and the best utilisation of energies of the highly influential agent of change i.e media for the betterment of all sections of the society in a positive constructive, progressive manner for uniform inclusive growth of all sections of people by bringing the lacunas in the system of governance and putting positive pressure on the elected representatives, governments to rectify the issues / lacunas and also make policies and programmes which are acceptable to larger sections of the people of the country, and create social awareness and infuse social responsibilities in the citizens for common good;  the content in this documents are personal views after thorough analysis of prevailing situations and also after talking to many people in different walks of life and lot of study of the prevailing systems; the content is not intended to hurt any individual journalist or media organisation but only to uphold the respect, trust on media in the general public as only some channels/ news papers are really doing some good social service programmes but at the same time some media are only for the sake of revenue earning as they were belong to some influential persons with political touch, as it a known fact that unless some intrusion for service, to do something to the society individuals cannot take the profession of journalism may be some of them might be changed as per the changes in the society and only to make them get rectified by media elders to make them take right path to uphold the spirit of journalism to build better society. Also people should keep the respect for the noble profession of media journalism as they are the agents of change in the society and because of them all other systems alert at all times to be in service of the people of the nation. Hope all media elders/ brothers/ sisters receive this bold selfless document; if any media elders/brother/sisters or any section of the people mentioned in the document got hurt by my views/suggestions in this document, I express my sincere regrets to them and request them to view it in larger perspective and larger interest of media, journalism and people of the country as everyone should be answerable to their inner conscious for being born as human being, as the role of media is very significant in shaping the society. I pray the almighty and cosmic energy which is supreme universal force to provide good soul, wisdom and equanimity of mind to every human being in the Country & entire World which can be achieved by adopting the ultimate principles of life “love all hate none” & “do your duty sincerely”, which I do as per my inner conscious. “GOD BLESS ALL”

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PRADEEP KUMAR KUNCHE
Think Social Engineering Think Me
kunchepk@gmail.com; pradeepkunche.blogspot.in; www.scribd.com/pradeep_kunche

1 comment:

Elsa Lyons said...

I have used an Iphone for the last four years, but i dont really liked cuz there aren't a lot of useful applications that I prefare to use. For example this tracking app http://copy9.com/phone-tracker/. But anyway thanks for this article, it was very interesting to read.