ABSOLUTE TRANSPARENCY AND ACCOUNTABILITY ON EXPENDITURE FOR PUBLICITY ADVERTISEMENTS OF VARIOUS SCHEMES BY GOVERNMENTS, MEASURES FOR PREVENTION OF INDIVIDUALS SELF PUBLICITY MISUSING
TAX PAYERS MONEY
ADVERTISEMENTS SHOULD ONLY FOCUS ON THE SCHEME AIMS & TARGET SECTIONS ALONG WITH CLEAR MENTION OF SOURCE OF FUNDS FOR THE SCHEME I.E STATE OR CENTRAL GOVERNMENT OR JOINT CONTRIBUTION WITH SOME SOCIAL MASSAGE IN EVERY ADVERTISEMENT ON HOARDINGS, ALL PDS MATERIAL CARRY BAGS, SCHOOL BAGS, HEALTH SECTOR, HOUSING FUNDED BY GOVERNMENT ETC SHOULD HAVE MENTION OF SUPPLIED/FUNDED BY GOVERNMENT ONLY, COMPLETE BAN OF ANY POLITICAL PARTY SYMBOLS/ COLOURS AND INDIVIDUAL PHOTOGRAPHS ON THE ADVERTISEMENTS AS THE EXPENDITURE IS MADE FROM TAX PAYERS MONEY AS EVERY SINGLE BPL INDIVIDUAL IS ALSO A TAX PAYER INDIRECTLY BY WAY OF PAYING SALES TAX ON VARIOUS PRODUCTS, ALSO ENTIRE CABINET IS RESPONSIBLE FOR SCHEMES OF GOVT., NOT ANY SINGLE INDIVIDUAL; RULING POLITICAL PARTIES CAN PROPAGANDA THEIR LEADERS IMAGES AT THEIR WISH WITHOUT DISTURBANCE TO COMMON PUBLIC AND GOVERNMENT PROPERTIES FROM THE POLITICAL PARTY OFFICIAL FUND; ALL GOVERNMENT PROGRAMMES SHOULD MANDATORILY INVITE ALL PARTY ELECTED REPRESENTATIVES WITH NO RULING PARTY FLAGS OR SYMBOLS IN THE PROGRAMMES, MANDATORY SOCIAL MESSAGES & PROGRAMMES BEFORE START OF PROGRAMME; MAINTENANCE OF WEB SITE AND UPLOADING DETAILS OF ALL ADVERTISEMENTS OF ALL KINDS, TENDERING, EXPENDITURE; ALSO ENSURING ALL DECISIONS FOR ANY SCHEMES ANY GOVERNMENT SHOULD BE TAKEN IN CABINET THEN ONLY SHOULD BE ANNOUNCED PUBLICLY BY MAKING IT MANDATORY THAT EVERY STATE GOVERNMENT CABINET MEETS ONCE IN 30 DAYS; NEED FOR RESTRICTING LAUNCH OF THE SCHEMES PROGRAMME ONLY ONE TIME BY THE HEAD OF THE GOVERNMENT, IN ALL OTHER TERRITORIES SHOULD BE DONE BY ALL LOCAL ELECTED REPRESENTATIVES FOR BETTER UTILISATION, REACH OF TAX PAYERS MONEY
PRADEEP KUMAR KUNCHE,
email@example.com; pradeepkunche.blogspot.in ;
In the recent few years the manner of personal self propaganda by the heads of the state / governments (mostly with only intention to rise as a mass leader individually completely ignoring the fact the they are representing an elected government and every decision of government the entire cabinet is responsible, this syndrome is common cutting across political party lines) and the select few ministers in charge of welfare schemes (PDS, social welfare/ tribal welfare/ minority, housing, education kits like bags, laptops etc) they are utilising the tax payers money for their individual personal image building by way of aggressive, large advertisements with hardly noticeable content about the details of the programme but more the photograph of the head of the government/ministers and in some cases that the government advertisements as far as welfare schemes are concerned are in such a manner that as if the head of the government himself/herself is providing everything (as if giving from own earnings when they are using the tax payers money when they are just custodians of tax payers public money???????????)- if RTI is used for collecting information from all state governments in the past few years the advertisements, the amount spent, the content of the advertisement released by the governments with sample copy of each advertisement released in the print, electronic media and public display hoardings and on the PDS supply bags, school children bags etc will reveal shocking truths that the government name is hardly visible with small fonts in one corner of the advertisement. In fact majority of the funds for the welfare schemes are funded by the central government and the state governments contribution is very nominal as most of the money meant for the majority of the welfare schemes are supported by central government (in some cases to the tune of 90% central government fund and remaining 10% from state government funds) even the state government sponsored schemes also the money in the treasury of the state government is hard earned tax payers money of each and every single citizen of the state in one or other manner as state government collects various taxes, of which sales tax on every consumer goods, the consumer goods like bathing soaps, tooth paste, washing powder etc are used by every citizen even BPL families, most of the head of the governments completely ignoring these facts and projecting as if they are giving from their own hard earned money individually. Many people are afraid that this maniac culture of self propaganda of head of the governments which was displayed recently like photographs/ party symbols on the television sets, cable connections, on utensils etc may stooped down to such a level that they that on every lap top supplied to students have the opening page of the system by default setting will display their party/individual photograph, also on the school bags, many educated are afraid that in future these kind of heads of governments may even dare to do water mark on every text books and note books supplied by government to the downtrodden section of the school and college children, also in future if the trend allowed to continue they may even stoop down to the level of printing their photographs even on each and every “disposable condom” which is supplied free of cost as a part of prevention of AIDS by governments ?????????????
This is very unfortunate and certainly nothing but gross misuse of government money for the personal propaganda?????????. This kind of measures are leading to group-isim as the other colleagues in the cabinet feel that their photographs are not visible anywhere, hence not able to get notice of the people of the state (after all every politician wishes to be in lime light and wishes more publicity and popularly), as only the head of the government and select few ministers are getting their photos in circulation everywhere (whether PDS or irrigation or health care or welfare schemes or meant for downtrodden and SC, ST) whose ministries are having direct public contact. As in every government most of the decisions are cabinet approved but only the head of the government is or one or two ministers are getting publicity, (also if some of the ministers who condemns this kind of gross mis use of public money are being targeted by the head of the governments and some ministers who are very loyal to the head of the government are immediately jumping to defend by even going to media by criticising their own colleagues in cabinet or other elected representatives who questions the mis-use of public money (in almost all governments ruled by various political parties), as such this leading to group-ism more leading to formation of groups for and against the head of the government. Also since most of the ministers are somebody as far as the economic health rankings of the state is concerned and enjoy the clout in their own regions in the state with few legislators are supporting them either due to caste/sub caste/ sect/ religion / wealth status or in some cases purely due to respect for the family hereditary respect, their personal ego is being deeply hurt by this kind of self propaganda of the head of the government and select loyal ministers in government. As such they are unable to extend the right kind of support for the government and as such they are unable to deliver their best governance to the people of the state, as such people of the state as well as the party are suffering. Why people of the state should suffer for the self centred selfish acts of some of the individuals in the governments???????????; it is high time for self introspection and also government must ensure that public money is spent very judiciously and only to the extent needed.
Also it is a fact that most of the governments and the heads of the governments (cutting across parties) unilaterally taking decision on announcing the government programmes in public meetings without discussion in state cabinets and forcing the cabinet colleagues to ratify the decision taken by the head of the government. This is leading to friction and certainly lacks coordination and cooperation of other ministers in the cabinet. (in some states the head of the governments become monarchs and their decision is final and all others in the cabinet has to obey or leave the party). This is mainly due to to pro active self centred arrogant role of some of the head of the governments due to lack of proper systems in place (like making it mandatory that the cabinet meeting programmes should be live telecasted with exception to matters related to internal security, after all they are representatives of people and every single decision they should be accountable and every ministers views should be known to all the public, why the secrecy when they are discussing about the programmes for public betterment?????????????; in case of political party programmes they can have closed door meetings under privacy if their party members accept????????), also due to the fact that most of the head of the governments are under the advice of select few bureaucrats who are at his or her disposal (most of these bureaucrats got posting in their pashies following the principle of “spoil system of administration” leaving aside the best bureaucrats in the state are keeping his or her own caste, region, religion people in almost all the top jobs in the state as if the other caste offices especially belong to SC, ST and OBC and other than their own caste are far more brilliant and has proven track record of effective, efficient and excellent administration, when it is fact that in states where SC, ST officers are being in the top jobs other than the caste of the head of the state governments, the states are moving from backwardness to development, where as once high growth states are becoming backward due to the administration of top political bosses and top bureaucrats belong to same caste??????(if the statistics are taken from all states the naked truth will be visible the spoil system of administration, all state government records in this regards in the recent past few years will reveal the gravity of situation can be understood (may be due to the political party high commands are in existence these individual heads are taking other castes in their cabinets else will certainly take almost all the cabinet members from their own caste??????????). These kind of unilateral measures of head of the governments leaving other ministers and the bureaucrats working in those ministries to do reverse engineering to ratify the schemes announced by the head of the government and also it is hampering the financial system of the state, which is leading to internal communication gap, differences between the head of the state and other cabinet colleagues and are divided into groups for their self centred interests. As such it should be made mandatory that all state governments should mandatorily to convene the state cabinet meeting once in every month, with on specific needs as and when required, and also to do most ideally live telecast the cabinet meeting proceedings so that the people should knew what are their super elected representatives discussing about their betterment?????????; otherwise at least the recorded version soon after the cabinet meeting on the televisions and should be up loaded to the web site, with exceptions to matters related to state security should be barred from public display.
Also in most of the states there is hardly any noticeable coordination between the ruling political party and the ruling government, as the head of the governments and some of the ministers visit their party office only occasionally on Independence day etc. This makes a wide gap between the party and government, also added to this the groupisim making that one ministers programmes are propaganda in the region / territory where he holds some influence and rest of the state its effects are very marginal. Also the head of the states are not providing free hand for the ministers to freely propaganda the due to the fear that they may get more publicity and he or she will get more appreciation and there is every danger he or she may be a potential threat for the head of the government in the event of any crises or in the next general elections. Also the coordination between the party heads and the government heads are so so, because of this issue. Just because once opportunity got this kind of heads of state wish to remains in the state till they die and after wards hand over their charge of the state to their kin and kith, in case the kin and kith are not given opportunity they are starting political parties. This is mainly due to free run given to the head of the governments and also due to making only the so called “powerful castes” as head of the governments and also only the kin and kith of Ex heads governments or ministers as the head of the states. Also this kind of situation is mainly due to the fact that in some of the states when the party heads with their team are instrumental in getting the state back to power by winning the peoples mandates, but suddenly some upper echelon just parachutes to be head of the state and this certainly leads to heart break and groupisim. The ideal way is to ensure government announce and launch the programmes and the party should propaganda from the grassroots.
Also the method of self propaganda of the head of the governments (cutting across parties) is making them to become very arrogant and try make their own clout in the state using the public money to become a mass leader (poor, innocent BPL and down trodden people especially belong to SC, ST and Minority due to low literacy rate and even little literate due to innocence are of the impression that as if these individual head of the governments are so kind people like “godly”/“saintly” and magnanimous in providing the basic needs, as if they are the providers when the government is providing (mainly due to aggressive advertisements by these head of the governments with their photographs, after all by just seeking 10 seconds advertisement in television programmes people are buying the products then one can imagine the impact of these aggressive self publicity advertisements with government money)?????????? as if their acts are not accountable (case is same in almost all parties, but in regional parties they are becoming too autocratic by single family rule when most of the regional parties are headed by non freedom fighters families), these kind of individuals are going to such extremes that in case their terms are not fulfilled to the major extent they even dare to defy the party (and form separate party (of course such new political parties hardly get public mandate, because people still feel in the principles of democracy i.e collective responsibility of the government and not individual centric as in case of erstwhile kingdoms and monarchs, but this separate party certainly denting the voting share of the ruling party); also in order to avoid such divide of votes most of the political parties (to avoid the formation of coalition governments which is more difficult to deliver good governance as most of the time the coalition partners try to gain more hampering the governance in the name of coalition dhama need to compromise on certain issues to run the stable governments???????) are accommodating such heads as far as possible compromising under compulsions of the betterment of people of the territory and these these type of people are becoming more or less like dictators and imaging themselves as monarchs completely forgetting that they are leading a democratic elected government where cabinet is the fully responsible and the government is not run by the individual but by the group of elected representatives. (but the heads of governments in case of any controversy for their individual decision will not hesitate in telling that their decisions not individual but the entire cabinet is responsible to shield themselves????????????)
Also since it is the era of coalition governments person from the regional parties are the head of the government being the largest coalition partner, and the head of the governments are sole sponsored of the welfare schemes as if at his/her mercy or their political party(major partner in the coalition government) the people of the state are being getting the benefits (especially the SC, ST and minority), when Government of India is sponsoring majority of the funds for the welfare of the downtrodden people especially the SC, ST and minority. Also the funds that are used by any programme by the state government are from every single individual person in the state paying tax and the tax payers of the state who are supporters/sympathisers of various political parties and also the receivers of the benefits are also have their freedom of right to be the supporters of political party of their choice and are getting embraced or harassed to receive the benefits even though they are very deserving and fit to receive the benefits of the schemes, since the other party symbol???????????. When political parties who are forming the government may got more number of seats on their own or in the coalition are not getting more than 35% of the total polled votes with an average polling of 75% of the total votes, which means that more than 2/3 of the population support is not there for the ruling governments and hence every decision should be transparent and every single rupee expenditure should be accountable without any scope or room for the self publicity of the ruling party or the head of the government ?????????????????? Than political parties should introspect that how come the governments and the head of the governments can enforce on all the people of having different political party with the elected party colour and photograph, is it not amounting to criminal act and gross misuse of public money in the name of publicity of welfare schemes for the down trodden????????, also this leading to bias in selecting the beneficiaries for certain schemes like housing for weaker sections etc and putting the flag colour of the government on the houses of the weaker sections????????? It is nothing but criminal act on the part of governments to spend the tax payer’s money at their whims and fancies for their self centred selfish gains of publicity???????????
Also since most of the local governments are in coalition either joint or power rotation, the heads of the local governments or political parties in the local governance are over promoting ignoring the basic amenities to the citizens especially the down trodden sections and more specifically in the vicinity and habitations of dalits, adivasis and minorities (in urban areas the slums and in the rural areas the tribal and dalit habitations) as most political parties are of the opinion that local governments are certainly has greater influence in the assembly and parliament elections. This leading to development of power centres with more self propaganda within each region of the local government where the elected representatives to the assembly are ex officio members, and in most of the places the caste/ religion group-isim within the party is taking place and diluting the welfare to the people and also diluting the party in the territory due this kind of acts. Also in the absence of mandatory invitation of the government programmes launch in each and every territory by the local elected representatives and also due to the prevailing of making the government programmes as the ruling party programmes with government money i.e tax payers money, also due to lack of mandatory legislation that all elected representatives from gram panchayats / wards to the member of parliament should mandatorily attend the government programmes and spread in their respective territories (cutting across political party lines after all people elected the individuals with the presumption that the elected representative will work towards the betterment of the people of the territory???????)
Also it is most shameful and a big surprise for many educated people, that the leaders/ elected representatives, the head of the governments and ministers who are all well educated are ignoring the fact that when the BPL and downtrodden families are struggling to survive with their daily earnings with increased inflation the cost of living being miserable, then the so called leaders in the governments are expressing/mentioning most of the time in their speeches and in the public advertisements the hundreds and thousands of crores of rupees government is spending for them, in which way it will help these sections to rise in their living standards of the downtrodden???????????; do any one of these kind of leaders in the public meetings or gatherings ever mentioned about social responsibilities or displayed social messages and social obligations, personal development etc???????????? Why some of the head of the governments and their ministers and leaders are not able to understand the fact that it is sin, criminal, shameless on their part to literally live in the name of downtrodden welfare when their real intention is only to survive for the individual gains and their party gains by gaining sympathy of these sections of innocent people??????????
Also need to curtail that once the welfare scheme is announced it launch should be only once in one place of the choice of the government and certainly prevent waste of government money by launching the programme every district wise with huge public meeting by the head of the government / ministers which they are spending more money in the meeting, the security, the pandal/ dias for the meeting, the facilities at the meeting, the travel, transport and hospitality of the head of the government and various ministers and political leaders of the ruling party, the local and media advertisements ???????? Which is nothing but criminal waste?????? Do public given the mandate to spend their hard earned tax paid money to be used for personal propaganda of political parties and the head of the governments??????????? (not only the income tax payers but all public as governments are collecting sales tax on various daily consumables and groceries, petrol etc, vat, water tax, municipal tax, surcharge etc etc) for the publicity of one or two/three individuals in the state governments and local governments?????? Do how many governments officially extended invitations to the government programmes to all the local elected representatives in the respective territories????????????
Also need to ensure that the beneficiaries for various schemes selection should be done in the gram sabhas and endorsed by all the gram panchayat surpunch to ensure prevention of bias and nepotism in the section of beneficiaries by the ruling party / elected representatives belong to ruling party.
Today’s statistics reveal that the head of the state government in almost all the states are mostly because they are upper echelons or wife/son/daughter of some Ex Minister (State govt or Central Govt), Ex Chief minister (cutting across party lines, more in the regional parties)or some ruling party political bigges kin and kith??? Do only criteria in elected democratic governments to be a head of the government is to have / belong to the Ex- ruling class????? Till date a maximum of 3000 families are ruling the governments whether central government or state government, all the elected representatives are only kin and kith of these 3000 odd families from independence till date??????? Many people has the doubt Is it not indirectly forcibly make the monarchy/ autocratic feudalistic rule in the states by doing so???????? Do even after sixty years of Independence India could not establish the real democracy?????? Very shameful????????????; growth means only the economic wealth of few select individuals and less than 0.001% of the population??????? Only those bloodlines have the ability to run the governments????????? (Once become minister of any state government or central government do the blood become royal hence even their kids born before they become elected representative also automatically become royal??????? Only royal blood lines are eligible to be head of the state) All others are mere assistants to them in one or other manner being belong to non royal blood group (irrespective of caste or religion) It is ultra high time for a drastic change in this regard- which is gross violation of democratic principles; also do only upper echelons and so called powerful castes in the territory even though their caste population is in single digit percentage- most cases it is around 5% of the population are only eligible to rule the rest of the state and they are the one to talk and think and provide welfare for the other downtrodden (then the statistic shows that in majority of the state’s only those castes who ruled the states are economically grown and rest of them are suffering with poverty and low income and just living for the sake of living???????????? If called for state wise statistics on the population of castes of the head of the states will reveal the truth of economic development of that caste population from the independence to till date.)- many educated people (from the downtrodden and economically backward class irrespective of castes and religions) are of the impression that the upper echelons and elite has changed the meaning of democracy in India from the government by the people for the people to democracy means government by the elite/upper echelons for the elite/ upper echelons in the name of downtrodden as hardly there is any sign of existence of real democracy i.e the rule by the people for the people- people means all castes, religions, income groups and gender in proportionately- why only elite and upper echelons should rule the governments??????????? Do others do not have the ability or capability to govern (do the ability to govern means the castes whose population is wealthy with money power- is the only criteria????????) or others caste elected representatives do not have the constitutional and managerial and administrative skills???? When the constitution of India is made under the headship of a Dalit leader?????? It is an open fact that the head of the government has the full control over the decisions in the state and others are just supporting him or her then how many states has heads from the independence till date from the downtrodden castes or head of the state belonging to most populated castes????? the statistics show the gross non existence of real democracy as it reveals only small percentage of population of castes belong to upper echelons termed as “powerful castes” only has the opportunity to represent the head of the party state units (almost all political parties) nine out of ten times. The head of the governments (almost governments of all political parties) in the states making their own caste population more strong economically, as such SC, ST and other caste mostly OBC people remain as downtrodden????????) It is high time in establishing true democracy in India by ensuring that the elected representatives should be given the choice to elect rather than political party high command choosing among the elected representatives (in secret ballet) who wish to contest for the post through the voting pattern in the manner of indirect commutative preference votes. The elected representatives’ wishes to contest should have at least 51 % of the elected representatives. In order to do so the top two should be in fray for final voting by the members.
Also the contest for head of the government among the elected representatives should be open to the only one member from each caste/ religion, in case number of contestants from same caste is more, and then open lottery system to choose one candidate to contest from that caste (each caste) for subject to vote by all elected representatives also should be mandatory to circulate the strengths and weakness of each contestants to all the elected representatives. Or Also every term of the government the head of the government should be elected from the castes (other than the so called powerful castes which ruled till date barring them for next thirty years to contest for the head of the government) by lottery from among the castes or rotation every term of the government by each caste elected representative to head the government (from among the castes which till date not represented as head of the government in that territory barring already represented castes till all other castes completes at least one tenure) in addition belong to the low income group. (even majority of SC, ST once become elected representatives and become ministers then they are becoming elite and upper echelon and are only engaged in their self, their family and also mostly doing upper caste marriages for their children for protecting and preserving the political future for their kids?????????, also completely ignoring the fact that they are because of SC, ST votes being a reserved constituency and they are obelised and owe to the SC, ST communities at large and in particular to the SC, ST people in the territory????????). This is mainly because that SC, ST elected representatives if not toed to the lines of the head of the government they will not get the minister, if got they will not get better portfolios, and also the cooperation for the development of the constituency will be hardly expected from the government heads if the SC, ST elected representatives does not toe in the lines of heads of governments as they belong to the powerful castes and upper echelons???????
The only solution to the above issues is to make a law for creation of government advertisements council with members from all political party elected representatives (in the absence of elected representatives then from all registered political parties which gained over 5% of total polled votes) in the government for formulating , guiding and monitoring of advertisements and publicity for ensuring that all the government welfare programmes should have advertisements only matter related to the welfare scheme and completely banning the photographs of any individuals (whether congress ruled or non congress ruled states). In addition, should mandatorily mention that the scheme is a whether sponsored by state government exclusively from the state revenues or jointly by both state and central government together sponsored; in addition specifically mentioning the sharing of ratio of the financial burden of the scheme in case of sharing of both governments. Also making it mandatory that the government expenditure on advertisements and publicity (including the expenditure for launching of the programmes in the public meetings) should be made transparent and should be kept in the web site of the government with bifurcation of detailed expenditure even for a single rupee and the details of the tendering/ bidding process for giving advertisements in different mediums, also the photograph/video/audio of each single the advertisement should be up loaded, with mention of the exact location of the display of the advertisement, the detailed expenditure for the public meeting, the stage construction, the amenities provided to the people, the travel and transportation charges i.e the flight/chopper charges for the head of the government, the hospitality and refreshment charges for the invites, the charges for the security arrangements, etc should be made with video of the meeting should be kept in the web site for more transparency and accountability of the public money.
Also need to mention on the eco-friendly carry bags and other advertisements the social messages on one side so that repeated message will certainly get into the sub conscious mind of the beneficiaries about the social responsibility; the social messaging include dis advantages of smoking, consumption of cheap liquor, best methods of avoiding anaemia in girls and women, best methods to avoid malnutrition of children etc. This will certainly bring positive change. If the head of the governments has real intention of up lift meant of the downtrodden especially the SC, ST and Minority then should stop their self propaganda and do the canvassing/ advertisements in such a manner that these section of people are on the self development path.
Also need to ensure that the social and publicity advertisements (other than departmental administrative supply/ contracts etc) of all ministries/ departments should get the approval of the “government advertisements council” and also ensure that the expenditure is made evenly and properly on regular bases in most of the ministries/departments and as and when needed on certain ministries/ departments like tourism etc and ensure that no ministry/ department will just spend in the last few months of the financial year the entire budget by giving the rigorous advertisements only either by nomination or by limited tenders to kin and kith firms.
Also need to prevent rigorous self publicity during any events / seminars/ conferences held in the state by the head of the governments, in the case of events more focus should be given government and tourism and the advantages of state for attracting the investments utilising the best available resources of those states.
Also need to make it mandatory that the launch of welfare schemes should not be a political party programme (especially in districts and constituencies of elected representatives) that all political party elected representatives in that territory should be invited well in advance through official mode of communication by the way of printed invitation by registered post, by SMS, by email so that the scheme/ programme intended for the betterment of the downtrodden and women and children will certainly reach all sections of people in the state. Also it should be made mandatory that all the invited elected representatives should mandatorily attend the function of inauguration in their respective territory as the schemes are not carrying the pictures of ruling political party, but only the mention of the reach, benefits of the scheme and the sponsored of the scheme. This measure will certainly ensure that true meaning of elected representative and also enables that awareness is created among every section of people of different political party sympathisers and supports attend the functions / public meeting in that respective territory.
Also need for setting up of a government corporation either by government or through private, public partnership (PPP) for exclusively for setting up various means of publicity of the government programmes. The hoardings should be constructed and maintained by government and the cost of advertisements can be brought down drastically. Also government must ensure that all advertisements should contain some social message slogan on each and every advertisement irrespective of size. Also government must ensure that all state/ central government offices, all fair price shops, all public corporation offices like state electricity distribution offices, municipal offices, water supply board offices, all post offices, all police stations should mandatorily display in local language social messages. Also the social messages should be displayed at the residences and camp offices of all elected representatives from gram panchat member to member of parliament, and also ideal to display the social messages on all the government vehicles used by various government officials. In addition need to mandatorily display in the above mentioned places that a grievances redressal toll free number and contact details of immediate authority in the mandal/district to receive and rectify the complaints regarding any short comings in the administration in the villages / wards whether it is PDS or pensions or any other matter. This will bring certainly change n the society over a period of time.